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Fahrtenbuch

Fail

Demand is soft, at -29.2% this quarter, so Fahrtenbuch is a Fail.

Flapen Score
43
43 / 100
Ranks 789 of 1,305 Bürobedarf & Schreibwaren niches · −3 vs the category median of 46
Market size
€430K/yr291K searches / yr
90-day growth
-29.2%search demand this quarter
Competition
84%top-5 click share · 8 brands · 56 sellers

Flapen Score

Fahrtenbuch against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Fahrtenbuch is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fahrtenbuch market on Amazon at a glance

Shoppers on Amazon Germany searched for Fahrtenbuch 291K times last year and spent an estimated €430K. The top 5 brands take 94% of clicks. Demand peaks in Jan. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 17.0% of those searches ended in a purchase.

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 17.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €430K a year.

Searches, last 12 months
291K
Growth, 90 days vs prior 90
-29.2%
Conversion, latest week
17.0%
Market size, estimated
€430Ka year
Peak month
January2.0× the quietest month
Top search term
fahrtenbuch153K searches a year

02 · Price

A sale here is worth €8.70.

Listings sell for €8.70 on average, from €2.86 to €38.09. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At €8.70 that is €35K to €44K a year per listing.

Average price
€8.70under the $15 to $100 sweet spot
Price range
€2.86–€38.09
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
€35K–€44K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Formulare & Dokumentation. It carries 1,202 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Formulare & Dokumentation
Average rating
4.63 starsAmazon Germany average 4.37 stars
Average reviews
1,202per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Fahrtenbuch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

56

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

3%

  • Brand 142%
  • Brand 242%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 3%)

Demand

Fahrtenbuch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Fahrtenbuch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fahrtenbuch153K/yr
  • fahrtenbuch pkw finanzamt anerkannt85K/yr
  • fahrtenbuch pkw25K/yr
  • fahrtenbuch 202612K/yr
  • fahrtenbücher5K/yr
  • fahrtenbuch a54K/yr
  • fahrtenbuch kaufen3K/yr
  • fahrtenbuch 20255K/yr

Reviews and returns

What reviews say buyers love and hate about Fahrtenbuch

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “beworben Vs Tatsächliches Produkt”
33%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.3%of orders come back
“Aber besser mehr Geld ausgeben”
A buyer, on “Preis-Leistungs-Verhältnis”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fahrtenbuch questions

Answered from the same tracked data.