How competitive is the Excel Shortcuts Unterlage Deutsch niche on Amazon Germany?

16 brands and 18 sellers compete in Excel Shortcuts Unterlage Deutsch on Amazon Germany. The top 5 Excel Shortcuts Unterlage Deutsch products take 61% of clicks and its top 5 brands hold 73% of demand.

What do buyers complain about in Excel Shortcuts Unterlage Deutsch?

Excel Shortcuts Unterlage Deutsch buyers on Amazon Germany complain most about Geruch, Gesamtgröße, Schreiberfahrung, the themes mined from the niche's reviews. Its return rate is 1.5%.

What does it cost to enter the Excel Shortcuts Unterlage Deutsch niche?

Excel Shortcuts Unterlage Deutsch sells for €12.20 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €6.09–€27.12. The average incumbent carries 420 reviews — the moat a new listing must climb.

Excel Shortcuts Unterlage Deutsch

soft demand (-71.7% this quarter) — Excel Shortcuts Unterlage Deutsch doesn't clear our bar today.

Flapen Score

Skip it

Ranks 617 of 1,305 Bürobedarf & Schreibwaren niches · on the category median

This niche Category average · 1,305 niches

Is Excel Shortcuts Unterlage Deutsch profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Excel Shortcuts Unterlage Deutsch is a €151K/yr Amazon Germany market (243K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 46/100.

Excel Shortcuts Unterlage Deutsch: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -71.7% over the last 90 days and 5.1% of searches end in a purchase.

€151K

revenue / yr

Units sold / yr10K

Search volume / yr-71.7%243K

Conversion rate5.1%

Avg price€12.20

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers16 · 18

Top-5 product click share61%

Open market27%

Avg brand age12 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 22 products

Top Excel Shortcuts Unterlage Deutsch products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Excel Shortcuts unterlage Deutsch | Mousepad Großes 80x30cm Excel Schreibtischunterlage | Shortcut Tasten Mauspad | Excel-Tastenkombinationen XL-Spickzette Gaming-Mauspad l Anti-Rutsch Dest Mat

Price: €21.44
Rating: 4.5/5
Reviews: 5,535
Age: 11mo ago

Schreibtischunterlage Deutsch XXL 900x400 mm für Excel Word PPT Windows Spickzettel Schreibtischunterlage Deutsch Mauspad Deutsch für Excel Shortcuts Unterlage Deutsch (900x400 mm - Deutsch)

Price: €10.76
Rating: 4.6/5
Reviews: 176
Age: 1y ago

Excel Mauspad Deutsch Schreibtischunterlage XL Mousepad (Deutsch)

Price: €13.48
Rating: 4.4/5
Reviews: 501
Age: 1y ago

XRXYMQ Excel Mauspad 900 x 400 x 3 mm Deutsch Office Schreibtischunterlage

Price: €11.30
Rating: 3.6/5
Reviews: 9
Age: 5mo ago

XRXYMQ XXL Mauspad 900 x 400 x 3 mm Excel Schreibtischunterlage

Price: €11.02
Rating: 3.6/5
Reviews: 6
Age: 5mo ago

Newest

by launch date

XL Excel Schreibtischunterlage Deutsch (80×30 cm) Excel Mauspad Deutsch kompatibel mit Windows 10/11 & Microsoft 365 rutschfest abwischbar + gratis E-Book (80cm x 30cm)

Price: €10.73
Rating: 0.0/5
Reviews: 0
Age: 5mo ago

Excel Schreibtischunterlage Deutsch 80x30x0 3cm XL Mauspad mit Excel Shortcuts Anti-Rutsch Desk Mat für Büro und Zuhause Perfekt für Effizienz am Schreibtisch

Price: €9.28
Rating: 3.5/5
Reviews: 5
Age: 5mo ago

XRXYMQ Excel Mauspad 900 x 400 x 3 mm Deutsch Office Schreibtischunterlage

Price: €11.30
Rating: 3.6/5
Reviews: 9
Age: 5mo ago

XRXYMQ XXL Mauspad 900 x 400 x 3 mm Excel Schreibtischunterlage

Price: €11.02
Rating: 3.6/5
Reviews: 6
Age: 5mo ago

XRXYMQ XXL Excel Schreibtischunterlage Deutsch 900 x 400 x 3 mm

Price: €10.96
Rating: 3.5/5
Reviews: 9
Age: 5mo ago

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 rising

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

20%

Pixiecube21%
XRXYMQ17%
FASBET15%
Ridilozey12%
Abetcabe9%
BSTOT7%

Excel Shortcuts Unterlage Deutsch demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume243KCVR5.1%Products22Brands16Top 5 Brands73%OOS Rate4.3%Rating4.4★Reviews420Avg BSR#275

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 7.3×

Top Excel Shortcuts Unterlage Deutsch search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

excel schreibtischunterlage deutsch59K/yr -69.6%3.3% conv.
exel mauspad deutsch26K/yr -75.2%3.8% conv.
excel mauspad deutsch27K/yr -77.0%1.9% conv.
tastenmeister mauspad deutsch32K/yr -71.8%2.2% conv.
schreibtischunterlage excel deutsch9K/yr -60.5%3.2% conv.
mauspad excel shortcuts deutsch8K/yr -55.8%2.8% conv.
shortcuts unterlage deutsch6K/yr -65.4%1.3% conv.
mauspad excel5K/yr -60.4%3.1% conv.
mousepad excel shortcuts deutsch6K/yr -63.1%3.5% conv.
excel mousepad deutsch7K/yr -66.4%1.8% conv.

What reviews say buyers love and hate about Excel Shortcuts Unterlage Deutsch

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews

Qualität insgesamt13%

“Super Produkt”

Benutzerfreundlichkeit13%

“Ganz gut brauchbar”

Büro-Benutzerfreundlichkeit9%

“hilfreicher Office-Übersicht”

Gesamtgröße9%

“Passt”

Preis-Leistungs-Verhältnis8%

“PREIS + LEISTUNG ist ok”

What buyers complain about

62% of reviews

Geruch35%

“Stinkt”

Gesamtgröße5%

“Etwas groß”

Schreiberfahrung4%

“Es sind Schreibfehler drauf”

Flexibilität4%

“Rutscht ein wenig”

Funktionalität insgesamt3%

“Es löst nicht alle Probleme von selbst”

Excel Shortcuts Unterlage Deutsch return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

50%

2Geruch

14%

3Materialqualität

4Kompatibilität – insgesamt

5Qualität insgesamt

Common Excel Shortcuts Unterlage Deutsch questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Excel Shortcuts Unterlage Deutsch 46/100 on Amazon Germany — Skip it. The niche generates €151K/yr across 22 tracked products. 0 of 10 products launched in the last 360 days are still selling. Search demand moved -71.7% over the last 90 days.