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Ewiger Bleistift

Maybe

An estimated 0.9% of orders come back. But shoppers spend an estimated $31K a year here, so Ewiger Bleistift is a Maybe.

Flapen Score
53
53 / 100
Top 17% of 1,305 Bürobedarf & Schreibwaren niches · +7 vs the category median of 46
Market size
€31K/yr138K searches / yr
90-day growth
-21.4%search demand this quarter
Competition
30%top-5 click share · 32 brands · 102 sellers

Flapen Score

Ewiger Bleistift against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Ewiger Bleistift is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ewiger Bleistift market on Amazon at a glance

Shoppers on Amazon Germany searched for Ewiger Bleistift 138K times last year and spent an estimated €31K. The top 5 brands take 49% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €31K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-21.4%
Conversion, latest week
2.8%
Market size, estimated
€31Ka year
Peak month
December1.6× the quietest month
Top search term
ewiger bleistift56K searches a year

02 · Price

A sale here is worth €8.17.

Listings sell for €8.17 on average, from €2.93 to €29.02. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €8.17 that is €0 to €817 a year per listing.

Average price
€8.17under the $15 to $100 sweet spot
Price range
€2.93–€29.02
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
€0–€817
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #258 within Schreib- & Korrekturbedarf. It carries 525 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
95%
Out of stock, average day
10.0%
Average rank
#258in Schreib- & Korrekturbedarf
Average rating
4.25 starsAmazon Germany average 4.37 stars
Average reviews
525per listing
Listings tracked
55

04 · Newcomers

2 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Ewiger Bleistift products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

102

Top-5 brand share

49%

Top 20: 94%

Top-5 click share

30%

Top 20: 74%

Open market

45%

  • Brand 117%
  • Brand 212%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Ewiger Bleistift search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Ewiger Bleistift search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ewiger bleistift56K/yr
  • unendlicher bleistift20K/yr
  • lamy bleistift17K/yr
  • endlos bleistift7K/yr
  • lamy druckbleistift8K/yr
  • bleistift ohne anspitzen7K/yr
  • dauerbleistift4K/yr
  • ewiger bleistift mit radiergummi4K/yr
  • infinity pencil3K/yr
  • druckbleistift lamy4K/yr

Reviews and returns

What reviews say buyers love and hate about Ewiger Bleistift

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Schreiberfahrung”
17%of negative reviews mention “Schreiberfahrung”
0.9%of orders come back
“schreibt nicht wirklich gut”
A buyer, on “Schreiberfahrung”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ewiger Bleistift questions

Answered from the same tracked data.