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53

ewiger bleistift

Worth a look

Shows low returns (0.9%), but a small market ($31K/yr) keeps it on the watch list.

Market size 8Growth 14Conversion 35Competition 85Returns 96Price range 54Avg price 23Brand share 86Review moat 74Quality gap 78

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Brand share

Great49%

top-5 brand share — no brand owns this niche

Competition

Great30%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good524.69

avg incumbent reviews — the moat a new listing must climb

Price range

Good€2.93–€29.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Avg price

Bad€8.17

avg listing price — sweet spot $15–$100

Growth

Bad-21.4%

90-day search growth — must beat 0% to launch

Market size

Bad€31K

€31K/yr · 138K searches

According to Flapen's Amazon Germany niche tracking, ewiger bleistift is a €31K/yr Amazon Germany market (138K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

ewiger bleistift market data

Units sold / yr
5K–6K
avg 0–100/product
Revenue / yr
€41K–€49K
units × avg price
Conversion rate
2.8%
Avg BSR
#258
Page quality
0%
Prime
95%
Sponsored
75%
Out of stock
10.0%
Avg brand age
39 months
Avg seller age
183 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

32 falling

Sellers

102

Top-5 brand share

49%

Top 20: 94%

Top-5 click share

30%

Top 20: 74%

Open market

45%

  • Lamy17%
  • APLI12%
  • Runmeihe7%
  • AUAUY7%
  • S Skooled6%
  • DaiUni6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.4% search growth over the last 90 days.
6K4KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top ewiger bleistift search terms

  • ewiger bleistift56K/yr
  • unendlicher bleistift20K/yr
  • lamy bleistift17K/yr
  • endlos bleistift7K/yr
  • lamy druckbleistift8K/yr
  • bleistift ohne anspitzen7K/yr
  • dauerbleistift4K/yr
  • ewiger bleistift mit radiergummi4K/yr
  • infinity pencil3K/yr
  • druckbleistift lamy4K/yr
All search terms

Top ewiger bleistift products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€6274%€1K6%€2K8%€3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about ewiger bleistift

What buyers praise and complain about, mined from review topics.

What buyers love

Schreiberfahrung17%

“Schreiben mit einer schönen feinen Linie”

Qualität insgesamt10%

“Zufriedene Kinder”

beworben Vs Tatsächliches Produkt8%

“Produkt ist wie beschrieben”

Farbe7%

“Farbabgabe ist ganz gut”

Stift/Bleistiftqualität6%

“Super Bleistift”

Preis-Leistungs-Verhältnis5%

“Preis/Leistung ist ok”

Griff4%

“Liege toll in der Hand”

Löschbarkeit4%

“Radiergummi direkt mit Enthalten”

Gesamtgröße4%

“liegt gut in der Hand”

Haltbarkeit3%

“langlebig, ideal für Büro, Schule oder unterwegs”

What buyers complain about

Schreiberfahrung17%

“schreibt nicht wirklich gut”

Haltbarkeit11%

“Leider die mine nutzt sich ab”

Feder-/Spitzenqualität9%

“Irgendwann muss mal die Spitze getauscht werden”

Stärke7%

“Mine muss stärker sein”

Qualität insgesamt7%

“Müll”

Farbe5%

“Stifte sind sehr matt in der Farbe”

Hartes Gefühl4%

“Stifte sind zu hart”

Preis-Leistungs-Verhältnis3%

“dafür einfach zu teuer.”

Materialqualität3%

“Auch das Material des Stiftes empfinde ich als unangenehm, da es sehr glatt und folglich sehr rutschig ist”

Benutzerfreundlichkeit2%

“Unpraktisch im Gebrauch”

Top return reasons

Schreiberfahrung19%
Qualität insgesamt16%
Funktionalität insgesamt8%
Farbe8%
Materialqualität7%
Defekt Material/Teile6%
Gesamtgröße5%
Haltbarkeit3%
Kratzfestigkeit3%
Anzeigefarben2%

Common questions

Is ewiger bleistift profitable to sell on Amazon Germany?
The niche generates €31K/yr across 55 tracked products. 2 of 19 products launched in the last 360 days are still selling. 90-day search growth is -21.4%. Flapen's verdict: Worth a look (53/100).
How competitive is the ewiger bleistift niche?
32 brands and 102 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in ewiger bleistift?
Top complaints mined from reviews: Schreiberfahrung, Haltbarkeit, Feder-/Spitzenqualität. The return rate is 0.9%.
When does demand for ewiger bleistift peak?
Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the ewiger bleistift niche?
Listings span €2.93–€29.02; the average listing price is €8.17 (sweet spot $15–$100). The average incumbent carries 525 reviews — the moat a new listing must climb.