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Ewiger Bleistift

Ewiger Bleistift shows low returns (0.9%), but a small market ($31K/yr) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 17% of 1,305 Bürobedarf & Schreibwaren niches · +7 vs the category median of 46

Market size 8Growth 14Conversion 35Competition 85Returns 96Price range 54Avg price 23Brand share 86Review moat 74Quality gap 78
This niche Category average · 1,305 niches

Is Ewiger Bleistift profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Ewiger Bleistift is a €31K/yr Amazon Germany market (138K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 53/100.

Ewiger Bleistift: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -21.4% over the last 90 days and 2.8% of searches end in a purchase.

€31K

revenue / yr

Units sold / yr6K
Search volume / yr-21.4%138K
Conversion rate2.8%
Avg price€8.17

Who owns the niche?

The top 5 brands hold 49% of demand, so 51% of the market is open.

51%

open market share

Brands · sellers32 · 102
Top-5 product click share30%
Open market51%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 55 products

Sponsored placement75%
New entrants (1y)19· 2 succeeded
Avg rating4.3★
Avg reviews525

Top Ewiger Bleistift products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

€0€627€1K€2K€3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

102

Top-5 brand share

49%

Top 20: 94%

Top-5 click share

30%

Top 20: 74%

Open market

45%

  • Lamy17%
  • APLI12%
  • Runmeihe7%
  • AUAUY7%
  • S Skooled6%
  • DaiUni6%

Ewiger Bleistift demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume138KCVR2.8%Products55Brands32Top 5 Brands49%OOS Rate10.0%Rating4.3★Reviews525Avg BSR#258
6K4KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Ewiger Bleistift search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ewiger bleistift56K/yr
  • unendlicher bleistift20K/yr
  • lamy bleistift17K/yr
  • endlos bleistift7K/yr
  • lamy druckbleistift8K/yr
  • bleistift ohne anspitzen7K/yr
  • dauerbleistift4K/yr
  • ewiger bleistift mit radiergummi4K/yr
  • infinity pencil3K/yr
  • druckbleistift lamy4K/yr

What reviews say buyers love and hate about Ewiger Bleistift

What buyers mention most, as a share of all reviews.

What buyers love

67% of reviews
Schreiberfahrung17%

Schreiben mit einer schönen feinen Linie

Qualität insgesamt10%

Zufriedene Kinder

beworben Vs Tatsächliches Produkt8%

Produkt ist wie beschrieben

Farbe7%

Farbabgabe ist ganz gut

Stift/Bleistiftqualität6%

Super Bleistift

What buyers complain about

69% of reviews
Schreiberfahrung17%

schreibt nicht wirklich gut

Haltbarkeit11%

Leider die mine nutzt sich ab

Feder-/Spitzenqualität9%

Irgendwann muss mal die Spitze getauscht werden

Stärke7%

Mine muss stärker sein

Qualität insgesamt7%

Müll

Ewiger Bleistift return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Schreiberfahrung
19%
2Qualität insgesamt
16%
3Funktionalität insgesamt
8%
4Farbe
8%
5Materialqualität
7%

Common Ewiger Bleistift questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ewiger Bleistift 53/100 on Amazon Germany — Worth a look. The niche generates €31K/yr across 55 tracked products. 2 of 19 products launched in the last 360 days are still selling. Search demand moved -21.4% over the last 90 days.
Search demand for Ewiger Bleistift on Amazon Germany is steady year-round — the busiest month runs 1.6× the quietest.