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Ente

prices mostly outside the sweet spot ($4.53–$11.26) — Ente doesn't clear our bar today.

Flapen Score

28
Skip it

Ranks 1,245 of 1,305 Bürobedarf & Schreibwaren niches · −18 vs the category median of 46

Market size 7Growth 21Conversion 14Competition 8Returns 96Price range 0Avg price 21Brand share 17Review moat 67Quality gap 53
This niche Category average · 1,305 niches

Is Ente profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Ente is a €27K/yr Amazon Germany market (324K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 28/100.

Ente: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.5% over the last 90 days and 1.1% of searches end in a purchase.

€27K

revenue / yr

Units sold / yr6K
Search volume / yr-8.5%324K
Conversion rate1.1%
Avg price€7.39

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers7 · 29
Top-5 product click share90%
Open market7%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement88%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews805

Top Ente products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

€0€5K€11K€16K€22K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

29

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

3%

  • HICARER65%
  • NICI9%
  • XIMISHOP9%
  • Halinuia8%
  • TaimeiMao4%
  • ootb3%
  • Open — no brand owns it (1 brand, 3%)

Ente demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume324KCVR1.1%Products8Brands7Top 5 Brands93%OOS Rate7.1%Rating4.4★Reviews805Avg BSR#148
13K8KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Top Ente search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ente183K/yr
  • enten73K/yr
  • duck46K/yr
  • enten deko9K/yr
  • ente deko6K/yr
  • ducks6K/yr

What reviews say buyers love and hate about Ente

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Spaß/Unterhaltungserlebnis23%

Lustig

Qualität insgesamt20%

Super Qualität

beworben Vs Tatsächliches Produkt13%

Alles gut, wie erwartet

Gesamtgröße10%

Super klein und niedlich

Preis-Leistungs-Verhältnis9%

Hat sich gelohnt

What buyers complain about

90% of reviews
Funktionalität insgesamt28%

Funktioniert nicht

Qualität insgesamt20%

Schlechte Qualität

Haltbarkeit9%

Leider beide kaputt

Geruch7%

Chemischer Geruch

Preis-Leistungs-Verhältnis5%

Relativ teuer

Ente return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
33%
2Defekt Material/Teile
18%
3Gesamtgröße
13%
4Geräuschpegel
7%
5Audioqualität
6%

Common Ente questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ente 28/100 on Amazon Germany — Skip it. The niche generates €27K/yr across 8 tracked products. Search demand moved -8.5% over the last 90 days.
Search demand for Ente on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.2× the quietest.