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Empfangstheke

Empfangstheke shows a thin review moat (58 avg reviews), but weak search conversion (0.3%) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 12% of 1,305 Bürobedarf & Schreibwaren niches · +9 vs the category median of 46

Market size 45Growth 11Conversion 4Competition 94Returns 91Price range 4Avg price 28Brand share 78Review moat 97Quality gap 82
This niche Category average · 1,305 niches

Is Empfangstheke profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Empfangstheke is a €243K/yr Amazon Germany market (248K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 55/100.

Empfangstheke: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -27.3% over the last 90 days and 0.3% of searches end in a purchase.

€243K

revenue / yr

Units sold / yr500
Search volume / yr-27.3%248K
Conversion rate0.3%
Avg price€316.48

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers35 · 50
Top-5 product click share21%
Open market43%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 97 products

Sponsored placement79%
New entrants (1y)43· 1 succeeded
Avg rating4.2★
Avg reviews58

Top Empfangstheke products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

€0€5K€10K€15K€19K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

35 falling

Sellers

50

Top-5 brand share

57%

Top 20: 93%

Top-5 click share

21%

Top 20: 53%

Open market

39%

  • MSFE16%
  • PREMTURE14%
  • DEZAGCE13%
  • vidaXL9%
  • VEVOR5%
  • Heliosrider4%

Empfangstheke demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume248KCVR0.3%Products97Brands35Top 5 Brands57%OOS Rate23.9%Rating4.2★Reviews58Avg BSR#92
5K3KJan '26Feb '26Mar '26Apr '26May '26Jun '26

Top Empfangstheke search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • empfangstheke97K/yr
  • theke43K/yr
  • tresen23K/yr
  • empfangstresen21K/yr
  • rezeptionstheke12K/yr
  • reception desk8K/yr
  • empfangstheke klein10K/yr
  • verkaufstheke9K/yr
  • rezeption8K/yr
  • kassentheke6K/yr

What reviews say buyers love and hate about Empfangstheke

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Montage/Installation23%

Leicht zu montieren ( ca.30-40 Minuten)

Preis-Leistungs-Verhältnis16%

Top Preis-Leistungsverhältnis

beworben Vs Tatsächliches Produkt13%

Sieht genau aus wie auf dem Foto

Qualität insgesamt11%

Beste Qualität für extrem niedrigen Preis, kann nur empfehlen!!!

Stärke8%

Suppperr

What buyers complain about

73% of reviews
Qualität insgesamt28%

Sehr mindere Qualität

Montage/Installation19%

Der Aufbau war leider ziemlich mühsam. Die Anleitung besteht fast nur aus kleinen, teilweise unübersichtlichen Bildern und die einzelnen Holzteile waren nicht nummeriert

Holzqualität6%

Holzqualität richtiger Müll, schon beim Aufbau Seitenteil und Unterteil abgebrochen vom Tisch

Gesamt anzeigen5%

Naja Ansicht ganz ok leider leider fehlt am

Produktzustand5%

Kaputt. Ich habe den Artikel aufgrund kaputter Ware zurückgeschickt

Empfangstheke return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
40%
2Qualität insgesamt
19%
3Defekt Material/Teile
8%
4Holzqualität
5%
5Stärke
5%

Common Empfangstheke questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Empfangstheke 55/100 on Amazon Germany — Worth a look. The niche generates €243K/yr across 97 tracked products. 1 of 43 products launched in the last 360 days are still selling. Search demand moved -27.3% over the last 90 days.
Empfangstheke buyers on Amazon Germany complain most about Qualität insgesamt, Montage/Installation, Holzqualität, the themes mined from the niche's reviews. Its return rate is 1.2%.