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Elden Ring

weak search conversion (0.9%) — Elden Ring doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 789 of 1,305 Bürobedarf & Schreibwaren niches · −3 vs the category median of 46

Market size 24Growth 22Conversion 11Competition 25Returns 99Price range 76Avg price 94Brand share 43Review moat 98Quality gap 35
This niche Category average · 1,305 niches

Is Elden Ring profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Elden Ring is a €97K/yr Amazon Germany market (235K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 43/100.

Elden Ring: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.3% over the last 90 days and 0.9% of searches end in a purchase.

€97K

revenue / yr

Units sold / yr3K
Search volume / yr-5.3%235K
Conversion rate0.9%
Avg price€46.98

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers12 · 44
Top-5 product click share70%
Open market21%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement47%
New entrants (1y)5· 0 succeeded
Avg rating4.5★
Avg reviews39

Top Elden Ring products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

€0€10K€19K€29K€39K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

44

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

16%

  • Bellelement38%
  • SANYOUGAME20%
  • Swords and more10%
  • RACEROCKET5%
  • NULAOBA5%
  • Elbenwald5%
  • Open — no brand owns it (6 brands, 16%)

Elden Ring demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume235KCVR0.9%Products15Brands12Top 5 Brands79%OOS Rate20.6%Rating4.5★Reviews39Avg BSR#3,693
7K5KSpike '26Nov '25Jan '26Feb '26Mar '26Apr '26May '26

Top Elden Ring search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • elden ring147K/yr
  • elden ring merch41K/yr
  • elden ring figur24K/yr
  • eldenring15K/yr
  • eldenring merch7K/yr

What reviews say buyers love and hate about Elden Ring

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Design insgesamt15%

Design

Qualität insgesamt15%

Hochwertige Elden Ring Replik mit starker Optik – ideal für Fans und Sammler

Sammlungsobjekte9%

Cooler Blickfang für Gaming-Setups oder Sammlungen

Materialqualität9%

Material & Verarbeitung

Stärke6%

sieht im Regal wirklich stark aus

What buyers complain about

62% of reviews
Materialqualität20%

da das Material bzw. Holz vermutlich billig produziert wurde.

Geschenk Zweck17%

Witziges Geschenk mit Designfehler

Qualität insgesamt10%

etwas teuer für die Qualität

Preis-Leistungs-Verhältnis8%

Sieht viel teurer aus, als es ist

Montage/Installation3%

Der mitgelieferte Ausstellungsständer ist eine Katastrophe

Elden Ring return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1beworben Vs Tatsächliches Produkt
50%
2Defekt Material/Teile
50%

Common Elden Ring questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Elden Ring 43/100 on Amazon Germany — Skip it. The niche generates €97K/yr across 15 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -5.3% over the last 90 days.
Elden Ring buyers on Amazon Germany complain most about Materialqualität, Geschenk Zweck, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.3%.