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elden ring

Skip it

Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Market size 24Growth 22Conversion 11Competition 25Returns 99Price range 76Avg price 94Brand share 43Review moat 98Quality gap 35

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Review moat

Incredible39

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€46.98

avg listing price — sweet spot $15–$100

Price range

Great€13.02–€125.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€97K

€97K/yr · 235K searches

Growth

Bad-5.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, elden ring is a €97K/yr Amazon Germany market (235K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 43/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

elden ring market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
€94K–€117K
units × avg price
Conversion rate
0.9%
Avg BSR
#3,693
Page quality
0%
Prime
73%
Sponsored
47%
Out of stock
20.6%
Avg brand age
36 months
Avg seller age
189 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

44

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

16%

  • Bellelement38%
  • SANYOUGAME20%
  • Swords and more10%
  • RACEROCKET5%
  • NULAOBA5%
  • Elbenwald5%
  • Open — no brand owns it (6 brands, 16%)

Demand

Weekly Amazon search volume, last 32 weeks — -5.3% search growth over the last 90 days.
7K5KSpike '26Nov '25Jan '26Feb '26Mar '26Apr '26May '26

Top elden ring search terms

  • elden ring147K/yr
  • elden ring merch41K/yr
  • elden ring figur24K/yr
  • eldenring15K/yr
  • eldenring merch7K/yr
All search terms

Top elden ring products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€10K20%€19K30%€29K40%€39K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about elden ring

What buyers praise and complain about, mined from review topics.

What buyers love

Design insgesamt15%

“Design”

Qualität insgesamt15%

“Hochwertige Elden Ring Replik mit starker Optik – ideal für Fans und Sammler”

Sammlungsobjekte9%

“Cooler Blickfang für Gaming-Setups oder Sammlungen”

Materialqualität9%

“Material & Verarbeitung”

Stärke6%

“sieht im Regal wirklich stark aus”

Geschenk Zweck5%

“Geschenkidee”

Druckqualität4%

“Der Druck ist super gemacht”

Gesamtgröße4%

“die 30 cm Größe passt perfekt ins Regal.”

Preis-Leistungs-Verhältnis4%

“Schönes Deko-Stück für den Preis”

Gesamt anzeigen3%

“Der mitgelieferte Ausstellungsständer macht es leicht, das Modell prominent zu präsentieren – bei mir hat es direkt einen festen Platz im Regal gefunden, wo es garantiert Gesprächsstoff liefert”

What buyers complain about

Materialqualität20%

“da das Material bzw. Holz vermutlich billig produziert wurde.”

Geschenk Zweck17%

“Witziges Geschenk mit Designfehler”

Qualität insgesamt10%

“etwas teuer für die Qualität”

Preis-Leistungs-Verhältnis8%

“Sieht viel teurer aus, als es ist”

Montage/Installation3%

“Der mitgelieferte Ausstellungsständer ist eine Katastrophe”

Stärke3%

“Für ein Modell aus Vollmetall sollte das Zubehör eigentlich nicht so zerbrechlich sein”

Top return reasons

beworben Vs Tatsächliches Produkt50%
Defekt Material/Teile50%

Common questions

Is elden ring profitable to sell on Amazon Germany?
The niche generates €97K/yr across 15 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Skip it (43/100).
How competitive is the elden ring niche?
12 brands and 44 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in elden ring?
Top complaints mined from reviews: Materialqualität, Geschenk Zweck, Qualität insgesamt. The return rate is 0.3%.
What does it cost to enter the elden ring niche?
Listings span €13.02–€125.12; the average listing price is €46.98 (sweet spot $15–$100). The average incumbent carries 39 reviews — the moat a new listing must climb.