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Einhorn Stift

a small market ($37K/yr) — Einhorn Stift doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 846 of 1,305 Bürobedarf & Schreibwaren niches · −4 vs the category median of 46

Market size 9Growth 17Conversion 58Competition 63Returns 98Price range 31Avg price 20Brand share 17Review moat 66Quality gap 57
This niche Category average · 1,305 niches

Is Einhorn Stift profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Einhorn Stift is a €37K/yr Amazon Germany market (104K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 42/100.

Einhorn Stift: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.1% over the last 90 days and 5.0% of searches end in a purchase.

€37K

revenue / yr

Units sold / yr8K
Search volume / yr-15.1%104K
Conversion rate5.0%
Avg price€7.17

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers10 · 139
Top-5 product click share47%
Open market7%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement74%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews852

Top Einhorn Stift products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

€0€1K€3K€4K€6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

139

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

5%

  • LEGAMI82%
  • Faber-Castell3%
  • OFFCUP3%
  • Depesche3%
  • Canollo2%
  • AYESY2%
  • Open — no brand owns it (4 brands, 5%)

Einhorn Stift demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume104KCVR5.0%Products34Brands10Top 5 Brands93%OOS Rate0.0%Rating4.4★Reviews852Avg BSR#143
2K2KSpike '26Jan '26Feb '26Mar '26Apr '26May '26May '26Jun '26

Top Einhorn Stift search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • legami einhorn44K/yr
  • einhorn stift19K/yr
  • einhorn stifte11K/yr
  • legami einhorn stift11K/yr
  • legami stifte einhorn9K/yr
  • einhorn legami4K/yr
  • legami stift einhorn6K/yr

What reviews say buyers love and hate about Einhorn Stift

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews
Qualität insgesamt16%

Super Qualität

Farbe10%

Die Farben sind schön kräftig

Schreiberfahrung8%

Schreiben gut, sehen süß aus

beworben Vs Tatsächliches Produkt7%

Wie abgebildet

Preis-Leistungs-Verhältnis7%

Super Preis-Leistung

What buyers complain about

60% of reviews
Preis-Leistungs-Verhältnis11%

habe ich leider viel Geld umsonst ausgegeben.

Farbe9%

Farbliche Katastrophe

Qualität insgesamt9%

Sehr minderwertige Qualität der Ware

Haltbarkeit7%

Mega aber 28.5. gerissen

Funktionalität insgesamt7%

Malt nicht schön und unhandlich

Einhorn Stift return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geschenk Zweck
25%
2Gesamtgröße
17%
3Funktionalität insgesamt
6%
4Defekt Material/Teile
6%
5Schreiberfahrung
5%

Common Einhorn Stift questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Einhorn Stift 42/100 on Amazon Germany — Skip it. The niche generates €37K/yr across 34 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -15.1% over the last 90 days.
Einhorn Stift buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Farbe, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.4%.