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einhorn stift

Skip it

A small market ($37K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 17Conversion 58Competition 63Returns 98Price range 31Avg price 20Brand share 17Review moat 66Quality gap 57

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Good851.97

avg incumbent reviews — the moat a new listing must climb

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay€2.63–€20.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad€7.17

avg listing price — sweet spot $15–$100

Growth

Bad-15.1%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad€37K

€37K/yr · 104K searches

According to Flapen's Amazon Germany niche tracking, einhorn stift is a €37K/yr Amazon Germany market (104K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 42/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

einhorn stift market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
€43K–€57K
units × avg price
Conversion rate
5.0%
Avg BSR
#143
Page quality
0%
Prime
82%
Sponsored
74%
Out of stock
0.0%
Avg brand age
27 months
Avg seller age
182 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

139

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

5%

  • LEGAMI82%
  • Faber-Castell3%
  • OFFCUP3%
  • Depesche3%
  • Canollo2%
  • AYESY2%
  • Open — no brand owns it (4 brands, 5%)

Demand

Weekly Amazon search volume, last 26 weeks — -15.1% search growth over the last 90 days.
2K2KSpike '26Jan '26Feb '26Mar '26Apr '26May '26May '26Jun '26

Top einhorn stift search terms

  • legami einhorn44K/yr
  • einhorn stift19K/yr
  • einhorn stifte11K/yr
  • legami einhorn stift11K/yr
  • legami stifte einhorn9K/yr
  • einhorn legami4K/yr
  • legami stift einhorn6K/yr
All search terms

Top einhorn stift products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€1K8%€3K12%€4K16%€6K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about einhorn stift

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt16%

“Super Qualität”

Farbe10%

“Die Farben sind schön kräftig”

Schreiberfahrung8%

“Schreiben gut, sehen süß aus”

beworben Vs Tatsächliches Produkt7%

“Wie abgebildet”

Preis-Leistungs-Verhältnis7%

“Super Preis-Leistung”

Löschbarkeit6%

“Lustiges Set löschbarer Gelstifte – perfektes Geschenk”

Benutzerfreundlichkeit5%

“angenehme Handhabung.”

Design insgesamt4%

“Süßes Design”

Stift/Bleistiftqualität4%

“Süße Stifte, alles einwandfrei”

Gravur/Malerei/Sublimieren4%

“lässt sich gut vermalen”

What buyers complain about

Preis-Leistungs-Verhältnis11%

“habe ich leider viel Geld umsonst ausgegeben.”

Farbe9%

“Farbliche Katastrophe”

Qualität insgesamt9%

“Sehr minderwertige Qualität der Ware”

Haltbarkeit7%

“Mega aber 28.5. gerissen”

Funktionalität insgesamt7%

“Malt nicht schön und unhandlich”

Schreiberfahrung4%

“Artikel ist nicht schreibfähig”

Geschenk Zweck3%

“Das Geschenk wurde enttäuscht in die Ecke verbannt”

Einfache Reinigung3%

“Nicht spülmaschinenfest”

Benutzerfreundlichkeit3%

“Diese lassen sich nur sehr schwer entfernen”

Stärke3%

“Leider nicht sehr robust”

Top return reasons

Geschenk Zweck25%
Gesamtgröße17%
Funktionalität insgesamt6%
Defekt Material/Teile6%
Schreiberfahrung5%
Qualität insgesamt5%
Farbe5%
Produktzustand5%
beworben Vs Tatsächliches Produkt3%
Reißverschlussqualität2%

Common questions

Is einhorn stift profitable to sell on Amazon Germany?
The niche generates €37K/yr across 34 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Skip it (42/100).
How competitive is the einhorn stift niche?
10 brands and 139 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in einhorn stift?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Farbe, Qualität insgesamt. The return rate is 0.4%.
What does it cost to enter the einhorn stift niche?
Listings span €2.63–€20.47; the average listing price is €7.17 (sweet spot $15–$100). The average incumbent carries 852 reviews — the moat a new listing must climb.