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Doctor Who

Fail

Buyers convert on only 0.5% of searches, so Doctor Who is a Fail.

Flapen Score
47
47 / 100
Top 43% of 1,305 Bürobedarf & Schreibwaren niches · +1 vs the category median of 46
Market size
€90K/yr440K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
49%top-5 click share · 13 brands · 48 sellers

Flapen Score

Doctor Who against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Doctor Who is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Doctor Who market on Amazon at a glance

Shoppers on Amazon Germany searched for Doctor Who 440K times last year and spent an estimated €90K. The top 5 brands take 67% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 440K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €90K a year.

Searches, last 12 months
440K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
0.5%
Market size, estimated
€90Ka year
Top search term
doctor who266K searches a year

02 · Price

A sale here is worth €38.60.

Listings sell for €38.60 on average, from €5.15 to €243.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €38.60 that is €0 to €4K a year per listing.

Average price
€38.60inside the $15 to $100 sweet spot
Price range
€5.15–€243.99
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 34% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #17,087 within Papierprodukte. It carries 303 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
34%
Out of stock, average day
19.5%
Average rank
#17,087in Papierprodukte
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
303per listing
Listings tracked
29

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Doctor Who products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

48

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

25%

  • Brand 121%
  • Brand 218%
  • Brand 39%
  • Brand 49%
  • Brand 59%
  • Brand 68%

Demand

Doctor Who search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KBlack Friday '25Spike '26NovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.8× · 8 of 12 months tracked

Search terms

Top Doctor Who search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • doctor who266K/yr
  • dr who121K/yr
  • dr. who19K/yr
  • doctor who dvd14K/yr
  • doctor who blu ray12K/yr
  • doktor who5K/yr
  • dr.who4K/yr

Reviews and returns

What reviews say buyers love and hate about Doctor Who

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Geschenk Zweck”
50%of negative reviews mention “Falten”
1.0%of orders come back
“Völlig zerknittert”
A buyer, on “Falten”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Doctor Who questions

Answered from the same tracked data.