Skip to content

Doctor Who

weak search conversion (0.5%) — Doctor Who doesn't clear our bar today.

Flapen Score

47
Skip it

Top 43% of 1,305 Bürobedarf & Schreibwaren niches · +1 vs the category median of 46

Market size 23Growth 23Conversion 7Competition 60Returns 95Price range 36Avg price 95Brand share 63Review moat 85Quality gap 43
This niche Category average · 1,305 niches

Is Doctor Who profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Doctor Who is a €90K/yr Amazon Germany market (440K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 47/100.

Doctor Who: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.3% over the last 90 days and 0.5% of searches end in a purchase.

€90K

revenue / yr

Units sold / yr2K
Search volume / yr-4.3%440K
Conversion rate0.5%
Avg price€38.60

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers13 · 48
Top-5 product click share49%
Open market33%
Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement83%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews303

Top Doctor Who products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

€0€4K€7K€11K€14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

48

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

25%

  • Uglyshirt8921%
  • DOCTOR WHO18%
  • Close Up9%
  • ZONSUSE9%
  • Canverlens9%
  • Spespo8%

Doctor Who demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume440KCVR0.5%Products29Brands13Top 5 Brands67%OOS Rate19.5%Rating4.5★Reviews303Avg BSR#17,087
13K8KBlack Friday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Top Doctor Who search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • doctor who266K/yr
  • dr who121K/yr
  • dr. who19K/yr
  • doctor who dvd14K/yr
  • doctor who blu ray12K/yr
  • doktor who5K/yr
  • dr.who4K/yr

What reviews say buyers love and hate about Doctor Who

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Geschenk Zweck29%

War ein Geschenk

Qualität insgesamt19%

Gute Qualität

Haftung/Klebrigkeit13%

Schöne Sticker mit guter Qualität

Preis-Leistungs-Verhältnis6%

Lohnt sich definitiv

Waschechtheit6%

Motiv ist auch nach mehrfachen Waschen tadellos

What buyers complain about

100% of reviews
Falten50%

Völlig zerknittert

Geruch50%

Chemischer Geruch

Doctor Who return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
38%
2Schulterpassform
38%
3Qualität insgesamt
25%

Common Doctor Who questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Doctor Who 47/100 on Amazon Germany — Skip it. The niche generates €90K/yr across 29 tracked products. Search demand moved -4.3% over the last 90 days.
Doctor Who buyers on Amazon Germany complain most about Falten, Geruch, the themes mined from the niche's reviews. Its return rate is 1.0%.