Is Digitaler Kalender profitable to sell on Amazon Germany?

Flapen scores Digitaler Kalender 36 out of 100 on Amazon Germany, a Fail. Shoppers spend €525K a year across 15 tracked products. 8 of the 11 products launched in the last year cleared the first-year sales bar. Search demand grew -33.2% in the last 90 days.

How competitive is the Digitaler Kalender niche on Amazon Germany?

9 brands and 30 sellers compete in Digitaler Kalender on Amazon Germany. The top 5 Digitaler Kalender products take 71% of clicks, and the top 5 brands take 88%.

What do buyers complain about in Digitaler Kalender?

Digitaler Kalender buyers on Amazon Germany complain most about Software/Anwendung, Konnektivität – insgesamt, and Montage. An estimated 5.0% of orders come back, which is high.

When does demand for Digitaler Kalender peak?

Search demand for Digitaler Kalender on Amazon Germany peaks in Jan, and the busiest month runs 3.3× the quietest.

What does it cost to enter the Digitaler Kalender niche?

Digitaler Kalender sells for €153.61 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €27.42 to €283.81. The average product has 384 reviews, the count a new listing must catch up to.

Digitaler Kalender

Fail

Demand is soft, at -33.2% this quarter, so Digitaler Kalender is a Fail.

Filters Low Review Barrier High Returns High Price

Flapen Score: 36
36 / 100Ranks 1,081 of 1,305 Bürobedarf & Schreibwaren niches · −10 vs the category median of 46
Market size: €525K/yr416K searches / yr
90-day growth: -33.2%search demand this quarter
Competition: 71%top-5 click share · 9 brands · 30 sellers

Flapen Score

Digitaler Kalender against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Digitaler Kalender is stronger. Inside it, weaker.

36Fail

This niche Category average

See the method

Market

The Digitaler Kalender market on Amazon at a glance

Shoppers on Amazon Germany searched for Digitaler Kalender 416K times last year and spent an estimated €525K. The top 5 brands take 88% of clicks. Demand peaks in Jan. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 416K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €525K a year.

Searches, last 12 months: 416K
Growth, 90 days vs prior 90: -33.2%
Conversion, latest week: 0.8%
Market size, estimated: €525Ka year
Peak month: January3.3× the quietest month
Top search term: digitaler kalender157K searches a year

02 · Price

A sale here is worth €153.61.

Listings sell for €153.61 on average, from €27.42 to €283.81. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €153.61 that is €0 to €15K a year per listing.

Average price: €153.61above the $15 to $100 sweet spot
Price range: €27.42–€283.81
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–3K
Units per listing a year: 0–100
Revenue per listing a year: €0–€15K
Returns: 5.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #415 within Kalender, Planer & Organizer. It carries 384 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 15.7%
Average rank: #415in Kalender, Planer & Organizer
Average rating: 4.33 starsAmazon Germany average 4.37 stars
Average reviews: 384per listing
Listings tracked: 15

04 · Newcomers

8 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 11
Successful launches: 8Amazon's first-year sales bar
Average brand age: 29 months

Products

Top Digitaler Kalender products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Brand 140%
Brand 216%
Brand 314%
Brand 414%
Brand 54%
Brand 63%
Open — no brand owns it (3 brands, 8%)

Demand

Digitaler Kalender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan · busiest ÷ quietest = 3.3×

Search terms

Top Digitaler Kalender search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

digitaler kalender157K/yr -63.6%0.6% conv.
skylight calendar44K/yr +1.6%0.3% conv.
daely9K/yr +157.1%4.2% conv.
daely calendar - digitaler kalender 15.6 - digitaler wandkalender6K/yr +300.8%3.8% conv.
digitaler kalender wand30K/yr -28.1%0.4% conv.
digitaler familienplaner16K/yr +4.1%0.5% conv.
elektronischer kalender21K/yr -33.8%0.6% conv.
digitaler wandkalender25K/yr -38.7%0.6% conv.
kalender digital13K/yr -16.0%0.4% conv.
digital calendar13K/yr -20.4%0.5% conv.