Is Dickes Papier profitable to sell on Amazon Germany?

Flapen scores Dickes Papier 48 out of 100 on Amazon Germany, a Fail. Shoppers spend €141K a year across 29 tracked products. 5 of the 10 products launched in the last year cleared the first-year sales bar. Search demand grew -7.7% in the last 90 days.

How competitive is the Dickes Papier niche on Amazon Germany?

16 brands and 20 sellers compete in Dickes Papier on Amazon Germany. The top 5 Dickes Papier products take 47% of clicks, and the top 5 brands take 83%.

What do buyers complain about in Dickes Papier?

Dickes Papier buyers on Amazon Germany complain most about Druckqualität, Dicke, and beworben Vs Tatsächliches Produkt. An estimated 0.7% of orders come back.

When does demand for Dickes Papier peak?

Search demand for Dickes Papier on Amazon Germany is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Dickes Papier niche?

Dickes Papier sells for €8.91 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.25 to €19.74. The average product has 729 reviews, the count a new listing must catch up to.

Dickes Papier

Fail

Demand is soft, at -7.7% this quarter, so Dickes Papier is a Fail.

Flapen Score: 48
48 / 100Top 38% of 1,305 Bürobedarf & Schreibwaren niches · +2 vs the category median of 46
Market size: €141K/yr173K searches / yr
90-day growth: -7.7%search demand this quarter
Competition: 47%top-5 click share · 16 brands · 20 sellers

Flapen Score

Dickes Papier against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Dickes Papier is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Dickes Papier market on Amazon at a glance

Shoppers on Amazon Germany searched for Dickes Papier 173K times last year and spent an estimated €141K. The top 5 brands take 83% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €141K a year.

Searches, last 12 months: 173K
Growth, 90 days vs prior 90: -7.7%
Conversion, latest week: 9.2%
Market size, estimated: €141Ka year
Peak month: February1.4× the quietest month
Top search term: dickes papier a4 zum drucken26K searches a year

02 · Price

A sale here is worth €8.91.

Listings sell for €8.91 on average, from €2.25 to €19.74. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €8.91 that is €4K to €7K a year per listing.

Average price: €8.91under the $15 to $100 sweet spot
Price range: €2.25–€19.74
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 15K–20K
Units per listing a year: 500–750
Revenue per listing a year: €4K–€7K
Returns: 0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #227 within Papierprodukte. It carries 729 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings: 97%
Prime listings: 100%
Out of stock, average day: 1.4%
Average rank: #227in Papierprodukte
Average rating: 4.60 starsAmazon Germany average 4.37 stars
Average reviews: 729per listing
Listings tracked: 29

04 · Newcomers

5 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months: 10
Successful launches: 5Amazon's first-year sales bar
Average brand age: 45 months

Products

Top Dickes Papier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

47%

Top 20: 91%

Open market

14%

Brand 126%
Brand 222%
Brand 314%
Brand 411%
Brand 510%
Brand 63%
Open — no brand owns it (10 brands, 14%)

Demand

Dickes Papier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Dickes Papier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

dickes papier a4 zum drucken26K/yr +3.8%13.1% conv.
dickes papier24K/yr -8.9%4.8% conv.
kartonpapier a418K/yr -19.8%4.8% conv.
dickes druckerpapier a413K/yr -1.2%11.2% conv.
kartonpapier15K/yr -25.2%2.3% conv.
dickes druckerpapier10K/yr +9.5%4.9% conv.
cardstock10K/yr -16.8%1.7% conv.
dickeres papier a4 zum drucken6K/yr +16.7%12.7% conv.
dickes papier a46K/yr -1.6%7.6% conv.
papier dick5K/yr -8.6%9.5% conv.

Reviews and returns

What reviews say buyers love and hate about Dickes Papier

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Papierqualität”

20%of negative reviews mention “Druckqualität”

0.7%of orders come back

“Der Drucker kann den Toner auf dem Papier nicht richtig fixieren, weder schwarze Schrift noch Fotos, die ließen sich mit dem Daumen verwischen, alle Druckeroptionen ausprobiert”

A buyer, on “Druckqualität”20% of negative reviews mention the same topic

Every topic