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death note

Skip it

A small market ($47K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 20Conversion 12Competition 37Returns 98Price range 69Avg price 76Brand share 58Review moat 89Quality gap 70

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Great219.15

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€15.30

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good€6.11–€35.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-9.2%

90-day search growth — must beat 0% to launch

Market size

Bad€47K

€47K/yr · 323K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, death note is a €47K/yr Amazon Germany market (323K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

death note market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
€46K–€61K
units × avg price
Conversion rate
1.0%
Avg BSR
#12,263
Page quality
0%
Prime
45%
Sponsored
75%
Out of stock
2.9%
Avg brand age
47 months
Avg seller age
191 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

86

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

24%

  • YBFBSJK19%
  • MOPOIN17%
  • XTDMJ16%
  • MAKAYA12%
  • style36%
  • REOVE6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.
13K8KSpike '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Top death note search terms

  • death note275K/yr
  • death note merch15K/yr
  • deathnote9K/yr
  • death not8K/yr
  • death note buch6K/yr
  • death note notizbuch7K/yr
  • death note anime3K/yr
All search terms

Top death note products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€2K10%€5K15%€7K20%€9K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about death note

What buyers praise and complain about, mined from review topics.

What buyers love

beworben Vs Tatsächliches Produkt21%

“Wie in der Beschreibung”

Schreiberfahrung14%

“Meine Kinder lieben dieses Buch, super gebunden, sehr gut zum alles rein schreiben”

Qualität insgesamt11%

“ich fand die Qualität auch in Ordnung,”

Papierqualität9%

“Das Papier lässt sich gut beschreiben”

Design insgesamt9%

“greift das bekannte Design sehr gut auf.”

Stift/Bleistiftqualität7%

“Gut gemachtes Buch und eine schöne Schreibfeder”

Gesamtgröße7%

“Passt”

Wärme7%

“Hält warm und die Bilder sehen sehr gut aus”

Weiches Gefühl7%

“Schöne Optik und geschmeidig”

Haftung/Klebrigkeit4%

“Viele verschiedene Sticker, haften gut”

What buyers complain about

beworben Vs Tatsächliches Produkt50%

“Nicht wie abgebildet erhalten”

Gesamtgröße50%

“Kleiner als normal”

Top return reasons

Gesamtgröße38%
Qualität insgesamt31%
Geschenk Zweck13%
Geruch13%
Funktionalität insgesamt6%

Common questions

Is death note profitable to sell on Amazon Germany?
The niche generates €47K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Skip it (46/100).
How competitive is the death note niche?
15 brands and 86 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in death note?
Top complaints mined from reviews: beworben Vs Tatsächliches Produkt, Gesamtgröße. The return rate is 0.4%.
When does demand for death note peak?
Demand peaks in Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the death note niche?
Listings span €6.11–€35.09; the average listing price is €15.30 (sweet spot $15–$100). The average incumbent carries 219 reviews — the moat a new listing must climb.