How competitive is the Cricut Schneidematte niche on Amazon Germany?

13 brands and 41 sellers compete in Cricut Schneidematte on Amazon Germany. The top 5 Cricut Schneidematte products take 43% of clicks and its top 5 brands hold 82% of demand.

What do buyers complain about in Cricut Schneidematte?

Cricut Schneidematte buyers on Amazon Germany complain most about Haftung/Klebrigkeit, Haltbarkeit, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.9%.

What does it cost to enter the Cricut Schneidematte niche?

Cricut Schneidematte sells for €13.35 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €7.60–€24.15. The average incumbent carries 1,693 reviews — the moat a new listing must climb.

Cricut Schneidematte

a small market ($88K/yr) — Cricut Schneidematte doesn't clear our bar today.

Flapen Score

Skip it

Top 32% of 1,305 Bürobedarf & Schreibwaren niches · +3 vs the category median of 46

This niche Category average · 1,305 niches

Is Cricut Schneidematte profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Cricut Schneidematte is a €88K/yr Amazon Germany market (71K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jul–Sep–Nov–Dec. Verdict: Skip it — 49/100.

Cricut Schneidematte: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.4% over the last 90 days and 9.3% of searches end in a purchase.

€88K

revenue / yr

Units sold / yr8K

Search volume / yr-6.4%71K

Conversion rate9.3%

Avg price€13.35

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers13 · 41

Top-5 product click share43%

Open market18%

Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 28 products

Top Cricut Schneidematte products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Cricut Matten-Mixpack 30 5 x 30 5 cm (4er-Pack)

Price: €12.16
Rating: 4.8/5
Reviews: 890
Age: 1y ago

AIRCUT Schneidematte für Cricut Maker 4/Maker 3/Maker/Explore 5/4/3/Air 2/Air/One 5 Stück Schneidematte(StandardGrip LightGrip StrongGrip FabricGrip) Quilten Vielzahl Matten für Cricut

Price: €13.70
Rating: 4.6/5
Reviews: 145
Age: 3y ago

Cricut Schneidematte Mehrfarbig 1 Stück (1er Pack)

Price: €15.10
Rating: 4.8/5
Reviews: 1,715
Age: 8y ago

Schneidematte für Cricut - Lya Vinyl 8 Stück Variety Schneidematten 12x12 Schneidematte für Cricut (StandardGrip LightGrip StrongGrip FabricGrip) für Explore Air Serie & Plotter Zubehör

Price: €15.04
Rating: 4.3/5
Reviews: 376
Age: 3y ago

Cricut Matten-Mixpack 30 5 x 30 5 cm (8er-Pack)

Price: €19.22
Rating: 4.8/5
Reviews: 498
Age: 1y ago

Newest

by launch date

Euablfo 3 Stück Schneidematte 30 5 x 61 cm Ersatz Schneidematte Schneideunterlage Basteln Selbstklebende Schneidematten für Cricut Maker/Explore Air 2 Zubehör

Price: €14.63
Rating: 4.6/5
Reviews: 62
Age: 9mo ago

QWORK 3 Stück Schneidematte 30 5 x 61 cm Light Standard & Strong Grip Ersatz Schneidematte Kompatibel mit Cricut Maker/Explore Air 2

Price: €13.65
Rating: 4.6/5
Reviews: 13
Age: 1y ago

Cricut Matten-Mixpack 21 6 x 30 5 cm 4er-Pack

Price: €10.40
Rating: 4.8/5
Reviews: 475
Age: 1y ago

Cricut Matten-Mixpack 30 5 x 30 5 cm (8er-Pack)

Price: €19.22
Rating: 4.8/5
Reviews: 498
Age: 1y ago

Cricut Matten-Mixpack 30 5 x 30 5 cm (4er-Pack)

Price: €12.16
Rating: 4.8/5
Reviews: 890
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

43%

Top 20: 92%

Open market

14%

Cricut46%
AIRCUT12%
RANCOVY9%
Lya Vinyl9%
WORKLION7%
REALIKE4%
Open — no brand owns it (7 brands, 14%)

Cricut Schneidematte demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume71KCVR9.3%Products28Brands13Top 5 Brands82%OOS Rate3.9%Rating4.6★Reviews1,693Avg BSR#31

Peak months: Jul, Sep, Nov, Dec · busiest ÷ quietest = 32.1×

Top Cricut Schneidematte search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cricut schneidematte21K/yr -3.8%8.2% conv.
cricut matte17K/yr -0.2%7.5% conv.
schneidematte cricut9K/yr +12.6%6.9% conv.
cricut schneidematte 30x306K/yr -10.1%11.7% conv.
cricut matten6K/yr -33.4%10.1% conv.
cricut maker 4 schneidematte4K/yr -9.7%7.0% conv.
schneidematte cricut maker 34K/yr -15.5%9.1% conv.
cricut maker 3 schneidematte4K/yr -28.5%9.1% conv.

What reviews say buyers love and hate about Cricut Schneidematte

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Qualität insgesamt25%

“Top Qualität, genau wie beschrieben”

Haftung/Klebrigkeit23%

“Super klebekraft”

Preis-Leistungs-Verhältnis18%

“Super Set-Preis”

Materialqualität7%

“Super Material hat sich sehr bewährt”

Gesamtgröße7%

“Passt”

What buyers complain about

80% of reviews

Haftung/Klebrigkeit36%

“Kleber löst sich von der Matte”

Haltbarkeit18%

“Sind nach ein paarmal Benutzen schon gebrochen”

Qualität insgesamt14%

“Schlechte Qualität”

Gesamtgröße9%

“passt leider für Brother cut nicht”

Preis-Leistungs-Verhältnis3%

“Hätte ich gewusst, dass es die Originalmatten so günstig im Angebot gibt, hätte ich mir die Arbeit sparen können”

Cricut Schneidematte return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

46%

2Haftung/Klebrigkeit

18%

3Kompatibilität – insgesamt

14%

4Defekt Material/Teile

5Qualität insgesamt

Common Cricut Schneidematte questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cricut Schneidematte 49/100 on Amazon Germany — Skip it. The niche generates €88K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -6.4% over the last 90 days.