Is Cricut Schneidematte profitable to sell on Amazon Germany?

Flapen scores Cricut Schneidematte 49 out of 100 on Amazon Germany, a Fail. Shoppers spend €88K a year across 28 tracked products. 0 of the 1 products launched in the last year cleared the first-year sales bar. Search demand grew -6.4% in the last 90 days.

How competitive is the Cricut Schneidematte niche on Amazon Germany?

13 brands and 41 sellers compete in Cricut Schneidematte on Amazon Germany. The top 5 Cricut Schneidematte products take 43% of clicks, and the top 5 brands take 82%.

What do buyers complain about in Cricut Schneidematte?

Cricut Schneidematte buyers on Amazon Germany complain most about Haftung/Klebrigkeit, Haltbarkeit, and Qualität insgesamt. An estimated 0.9% of orders come back.

When does demand for Cricut Schneidematte peak?

Search demand for Cricut Schneidematte on Amazon Germany peaks in Jul–Sep–Nov–Dec, and the busiest month runs 32.1× the quietest.

What does it cost to enter the Cricut Schneidematte niche?

Cricut Schneidematte sells for €13.35 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €7.60 to €24.15. The average product has 1,693 reviews, the count a new listing must catch up to.

Cricut Schneidematte

Fail

Shoppers spend an estimated $88K a year here, so Cricut Schneidematte is a Fail.

Flapen Score: 49
49 / 100Top 32% of 1,305 Bürobedarf & Schreibwaren niches · +3 vs the category median of 46
Market size: €88K/yr71K searches / yr
90-day growth: -6.4%search demand this quarter
Competition: 43%top-5 click share · 13 brands · 41 sellers

Flapen Score

Cricut Schneidematte against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Cricut Schneidematte is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Cricut Schneidematte market on Amazon at a glance

Shoppers on Amazon Germany searched for Cricut Schneidematte 71K times last year and spent an estimated €88K. The top 5 brands take 82% of clicks. Demand peaks in Jul–Sep–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €88K a year.

Searches, last 12 months: 71K
Growth, 90 days vs prior 90: -6.4%
Conversion, latest week: 9.3%
Market size, estimated: €88Ka year
Peak month: December32.1× the quietest month
Top search term: cricut schneidematte21K searches a year

02 · Price

A sale here is worth €13.35.

Listings sell for €13.35 on average, from €7.60 to €24.15. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €13.35 that is €3K to €7K a year per listing.

Average price: €13.35under the $15 to $100 sweet spot
Price range: €7.60–€24.15
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 250–500
Revenue per listing a year: €3K–€7K
Returns: 0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #31 within Scheren & Schneidemaschinen. It carries 1,693 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 3.9%
Average rank: #31in Scheren & Schneidemaschinen
Average rating: 4.64 starsAmazon Germany average 4.37 stars
Average reviews: 1,693per listing
Listings tracked: 28

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 1
Successful launches: 0Amazon's first-year sales bar
Average brand age: 35 months

Products

Top Cricut Schneidematte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

43%

Top 20: 92%

Open market

14%

Brand 146%
Brand 212%
Brand 39%
Brand 49%
Brand 57%
Brand 64%
Open — no brand owns it (7 brands, 14%)

Demand

Cricut Schneidematte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Sep, Nov, Dec · busiest ÷ quietest = 32.1×

Search terms

Top Cricut Schneidematte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

cricut schneidematte21K/yr -3.8%8.2% conv.
cricut matte17K/yr -0.2%7.5% conv.
schneidematte cricut9K/yr +12.6%6.9% conv.
cricut schneidematte 30x306K/yr -10.1%11.7% conv.
cricut matten6K/yr -33.4%10.1% conv.
cricut maker 4 schneidematte4K/yr -9.7%7.0% conv.
schneidematte cricut maker 34K/yr -15.5%9.1% conv.
cricut maker 3 schneidematte4K/yr -28.5%9.1% conv.

Reviews and returns

What reviews say buyers love and hate about Cricut Schneidematte

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”

36%of negative reviews mention “Haftung/Klebrigkeit”

0.9%of orders come back

“Kleber löst sich von der Matte”

A buyer, on “Haftung/Klebrigkeit”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

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FAQ

Common Cricut Schneidematte questions

Answered from the same tracked data.

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