Couple
FailShoppers spend an estimated $16K a year here, so Couple is a Fail.
- Flapen Score
- 39 / 100Ranks 966 of 1,305 Bürobedarf & Schreibwaren niches · −7 vs the category median of 4639
- Market size
- €16K/yr138K searches / yr
- 90-day growth
- -21.4%search demand this quarter
- Competition
- 62%top-5 click share · 16 brands · 55 sellers
Flapen Score
Couple against its category
The dotted line is the Bürobedarf & Schreibwaren average. Past it, Couple is stronger. Inside it, weaker.
Market
The Couple market on Amazon at a glance
Shoppers on Amazon Germany searched for Couple 138K times last year and spent an estimated €16K. The top 5 brands take 76% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €16K a year.
- Searches, last 12 months
- 138K
- Growth, 90 days vs prior 90
- -21.4%
- Conversion, latest week
- 0.7%
- Market size, estimated
- €16Ka year
- Top search term
- couple74K searches a year
02 · Price
A sale here is worth €18.04.
Listings sell for €18.04 on average, from €6.25 to €33.81. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €18.04 that is €0 to €2K a year per listing.
- Average price
- €18.04inside the $15 to $100 sweet spot
- Price range
- €6.25–€33.81
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 0.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
52% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #510 within Papierprodukte. It carries 1,208 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 95%
- Out of stock, average day
- 9.7%
- Average rank
- #510in Papierprodukte
- Average rating
- 4.43 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,208per listing
- Listings tracked
- 21
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Couple products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
55
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
21%
- Brand 156%
- Brand 27%
- Brand 36%
- Brand 44%
- Brand 53%
- Brand 63%
Demand
Couple search demand
Weekly searches over the year. Pick a range.
Search terms
Top Couple search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- couple74K/yr
- couples10K/yr
- were not really strangers12K/yr
- we are not really strangers10K/yr
- paargeschenk für beide15K/yr
- paargeschenk13K/yr
- we re not really strangers3K/yr
- we are not really strangers game330/yr
Reviews and returns
What reviews say buyers love and hate about Couple
We read the reviews and the return reasons for every product selling here.
“Ist das Geld nicht wert”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Couple questions
Answered from the same tracked data.









