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Cinnamoroll

Fail

Buyers convert on only 0.6% of searches, so Cinnamoroll is a Fail.

Flapen Score
48
48 / 100
Top 38% of 1,305 Bürobedarf & Schreibwaren niches · +2 vs the category median of 46
Market size
€42K/yr442K searches / yr
90-day growth
-22.0%search demand this quarter
Competition
47%top-5 click share · 21 brands · 85 sellers

Flapen Score

Cinnamoroll against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Cinnamoroll is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cinnamoroll market on Amazon at a glance

Shoppers on Amazon Germany searched for Cinnamoroll 442K times last year and spent an estimated €42K. The top 5 brands take 55% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €42K a year.

Searches, last 12 months
442K
Growth, 90 days vs prior 90
-22.0%
Conversion, latest week
0.6%
Market size, estimated
€42Ka year
Top search term
cinnamoroll218K searches a year

02 · Price

A sale here is worth €15.54.

Listings sell for €15.54 on average, from €6.85 to €36.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €15.54 that is €0 to €2K a year per listing.

Average price
€15.54inside the $15 to $100 sweet spot
Price range
€6.85–€36.99
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.3% of listings are out of stock. The average listing ranks #590 within Papierprodukte. It carries 177 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
19.3%
Average rank
#590in Papierprodukte
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
177per listing
Listings tracked
31

04 · Newcomers

2 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Cinnamoroll products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

85

Top-5 brand share

55%

Top 20: 99%

Top-5 click share

47%

Top 20: 87%

Open market

39%

  • Brand 121%
  • Brand 211%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Cinnamoroll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.1× · 7 of 12 months tracked

Search terms

Top Cinnamoroll search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cinnamoroll218K/yr
  • sanrio178K/yr
  • cinnamoroll plush25K/yr
  • cinnamoroll kuscheltier7K/yr
  • cinnamoroll sanrio8K/yr
  • sanrio cinnamoroll6K/yr

Reviews and returns

What reviews say buyers love and hate about Cinnamoroll

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Qualität insgesamt”
15%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.9%of orders come back
“Preislich jedoch etwas überzogen, 19.99 € wären für die Funktion und dem sehr simplen Material völlig ausreichend”
A buyer, on “Preis-Leistungs-Verhältnis”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Cinnamoroll questions

Answered from the same tracked data.