Capybara

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €391K a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

-22.8%

Conversion, latest week

1.4%

Market size, estimated

€391Ka year

Peak month

December2.7× the quietest month

Top search term

capybara1.3M searches a year

Listings sell for €12.92 on average, from €3.28 to €41.61. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At €12.92 that is €3K to €6K a year per listing.

Average price

€12.92under the $15 to $100 sweet spot

Price range

€3.28–€41.61

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

40K–50K

Units per listing a year

250–500

Revenue per listing a year

€3K–€6K

Returns

0.9%of orders · Amazon Germany median 1.1%

95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #631 within Schreibtischzubehör & Ablage. It carries 340 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

98%

Out of stock, average day

11.5%

Average rank

#631in Schreibtischzubehör & Ablage

Average rating

4.45 starsAmazon Germany average 4.37 stars

Average reviews

340per listing

Listings tracked

82

40 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 13 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

40

Successful launches

5Amazon's first-year sales bar

Average brand age

13 months