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Buttonmaschine

Buttonmaschine shows beatable incumbent ratings (4.0★), but weak search conversion (1.4%) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 14% of 1,305 Bürobedarf & Schreibwaren niches · +8 vs the category median of 46

Market size 40Growth 38Conversion 17Competition 71Returns 48Price range 70Avg price 91Brand share 36Review moat 89Quality gap 95
This niche Category average · 1,305 niches

Is Buttonmaschine profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Buttonmaschine is a €207K/yr Amazon Germany market (276K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Buttonmaschine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +10.0% over the last 90 days and 1.4% of searches end in a purchase.

€207K

revenue / yr

Units sold / yr4K
Search volume / yr+10.0%276K
Conversion rate1.4%
Avg price€55.13

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers16 · 25
Top-5 product click share43%
Open market17%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement100%
New entrants (1y)15· 2 succeeded
Avg rating4.0★
Avg reviews216

Top Buttonmaschine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

€0€8K€17K€25K€33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

25

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

43%

Top 20: 85%

Open market

14%

  • VEVOR42%
  • SRUIOOR23%
  • WARM&LOVE8%
  • KEYSAFER7%
  • GUILOPOER4%
  • Zimiking2%
  • Open — no brand owns it (10 brands, 14%)

Buttonmaschine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume276KCVR1.4%Products35Brands16Top 5 Brands83%OOS Rate13.1%Rating4.0★Reviews216Avg BSR#13,692
7K5KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Top Buttonmaschine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • buttonmaschine146K/yr
  • pin maker46K/yr
  • button maker24K/yr
  • button maschine16K/yr
  • buttonmaschine 58mm6K/yr
  • pin maker machine9K/yr
  • badge maker6K/yr
  • button maschine set6K/yr
  • buttonmaschine verschiedene größen4K/yr
  • pinmaker5K/yr

What reviews say buyers love and hate about Buttonmaschine

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Stärke15%

Sehr robust

Touch-/Tastensteuerung14%

Echt cool, wenn man mal schnell ein paar oder auch einen einzelnen Button machen will

Qualität insgesamt13%

Qualität und Preis ist super für das Produkt für den Preis

Benutzerfreundlichkeit11%

aber easy.

Preis-Leistungs-Verhältnis10%

Paar Pins für Freunde und Familie produzieren für kleinen Preis super

What buyers complain about

69% of reviews
Touch-/Tastensteuerung14%

Die ersten Button waren nicht Gut

Funktionalität insgesamt13%

Auf 4-5 gelungene Pins kommen auch 3-4 die nicht funktionieren

Haltbarkeit9%

Hält nicht lange

Anleitung/Benutzerhandbuch/Fehlerbehebung7%

Aber warum eine so schlechte Anleitung beileigen

Stärke5%

nicht so besonders stabil.

Buttonmaschine return rate & reasons

Why buyers send it back, as a share of all return requests.

3.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
23%
2Defekt Material/Teile
20%
3Touch-/Tastensteuerung
20%
4Funktionalität insgesamt
17%
5Haltbarkeit
3%

Common Buttonmaschine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Buttonmaschine 54/100 on Amazon Germany — Worth a look. The niche generates €207K/yr across 35 tracked products. 2 of 15 products launched in the last 360 days are still selling. Search demand moved +10.0% over the last 90 days.
Search demand for Buttonmaschine on Amazon Germany peaks in Dec, where the busiest month runs 1.6× the quietest.