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Butterbrottüten

Fail

Demand is soft, at -16.0% this quarter, so Butterbrottüten is a Fail.

Flapen Score
43
43 / 100
Ranks 789 of 1,305 Bürobedarf & Schreibwaren niches · −3 vs the category median of 46
Market size
€84K/yr142K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
70%top-5 click share · 15 brands · 33 sellers

Flapen Score

Butterbrottüten against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Butterbrottüten is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butterbrottüten market on Amazon at a glance

Shoppers on Amazon Germany searched for Butterbrottüten 142K times last year and spent an estimated €84K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €84K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
7.2%
Market size, estimated
€84Ka year
Peak month
November9.2× the quietest month
Top search term
butterbrottüten102K searches a year

02 · Price

A sale here is worth €8.18.

Listings sell for €8.18 on average, from €3.23 to €19.08. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €8.18 that is €2K to €4K a year per listing.

Average price
€8.18under the $15 to $100 sweet spot
Price range
€3.23–€19.08
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€2K–€4K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #165 within Umschläge & Versandzubehör. It carries 275 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
94%
Out of stock, average day
2.6%
Average rank
#165in Umschläge & Versandzubehör
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
275per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Butterbrottüten products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

33

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

24%

  • Brand 126%
  • Brand 215%
  • Brand 312%
  • Brand 412%
  • Brand 55%
  • Brand 65%

Demand

Butterbrottüten search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KBlack Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.2×

Search terms

Top Butterbrottüten search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • butterbrottüten102K/yr
  • frühstückstüten10K/yr
  • frühstückstüten papier6K/yr
  • butterbrottüten klein6K/yr
  • jausensackerl papier3K/yr
  • brotzeittüten4K/yr
  • butterbrotpapier tüten5K/yr
  • butterbrot tüten3K/yr
  • butterbrottüten weiß4K/yr

Reviews and returns

What reviews say buyers love and hate about Butterbrottüten

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
46%of negative reviews mention “Gesamtgröße”
1.1%of orders come back
“Super gross”
A buyer, on “Gesamtgröße”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Butterbrottüten questions

Answered from the same tracked data.