Buntstifte
Buntstifte shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 8% of 1,305 Bürobedarf & Schreibwaren niches · +11 vs the category median of 46
Is Buntstifte profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Buntstifte is a €3.2M/yr Amazon Germany market (3.1M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug–Nov. Verdict: Worth a look — 57/100.
Buntstifte: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -13.8% over the last 90 days and 6.7% of searches end in a purchase.
€3.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 38 products
Top Buntstifte products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Faber-Castell - Buntstifte Set 24 Farben mit Neonfarben
- Price
- €11.02
- Rating
- 4.6/5
- Reviews
- 6,120
- Age
- 7y ago
STAEDTLER Buntstifte Kinder Set Noris Colour Bruchsicherer Buntstift mit ergonomischer Dreikantform Farbstifte mit rutschfester Soft-Oberfläche 16er Pack mit brillanten Farben
- Price
- €3.05
- Rating
- 4.7/5
- Reviews
- 12,158
- Age
- 6y ago
Faber-Castell 111260 - Buntstifte Set Castle 60-teilig hexagonal bruchsicher für Kinder und Erwachsene
- Price
- €12.64
- Rating
- 4.8/5
- Reviews
- 17,370
- Age
- 10y ago
Faber-Castell 112412 Colour Grip Buntstifte für Kinder 12er-Buntstifte-Set Malstifte mit Grip und dreieckigem Schaft wasserlöslichen Pigmenten leicht auswaschbar und bruchsicher Schulsachen
- Price
- €6.67
- Rating
- 4.4/5
- Reviews
- 3,094
- Age
- 21y ago
STAEDTLER Buntstifte Noris colour rutschfeste Soft-Oberfläche hohe Bruchfestigkeit Made from Upcycled Wood intensive Farben Sechskantformat 12 Farbstifte + 1 Buntstift im Kartonetui 185 SET9
- Price
- €2.34
- Rating
- 4.8/5
- Reviews
- 490
- Age
- 6y ago
Trending
90-day click momentum
STABILO - Dreikant-Buntstift - Trio dick kurz Animal Vibes - 12er Pack - 12 Farben
- Price
- €3.52
- Rating
- 4.4/5
- Reviews
- 50
- Age
- 8mo ago
STAEDTLER Noris Colour Buntstift (erhöhte Bruchfestigkeit Dreikantform attraktives Design ergonomische Soft-Oberfläche WOPEX-Material Bonus-Set mit 24 brillanten Stiften im Kartonetui) 187 C18P1
- Price
- €4.45
- Rating
- 4.7/5
- Reviews
- 12,158
- Age
- 6y ago
Faber-Castell - Buntstifte Set 24 Farben mit Neonfarben
- Price
- €11.02
- Rating
- 4.6/5
- Reviews
- 6,120
- Age
- 7y ago
WISYOK 48 Buntstifte Art Farbstifte Set Holzstifte Perfekte Wahl für Kinder Erwachsene Künstler auf Malbuch Coloring Pencils zum Ausmalen Färben Malen Skizzieren
- Price
- €6.42
- Rating
- 4.6/5
- Reviews
- 625
- Age
- 2y ago
STAEDTLER Buntstift Noris jumbo erhöhte Bruchfestigkeit Dreikantform ABS-System attraktive Sternchenprägung Bonuspack mit 12 brillanten Farben und einem Spitzer 128 NC12P1
- Price
- €5.46
- Rating
- 4.8/5
- Reviews
- 2,135
- Age
- 8y ago
Newest
by launch dateSTABILO - Dreikant-Buntstift - Trio dick kurz Animal Vibes - 12er Pack - 12 Farben
- Price
- €3.52
- Rating
- 4.4/5
- Reviews
- 50
- Age
- 8mo ago
Faber-Castell - Buntstifte Set Black Edition 72-teilig in Stifterolle
- Price
- €33.57
- Rating
- 4.5/5
- Reviews
- 146
- Age
- 1y ago
WISYOK 48 Buntstifte Art Farbstifte Set Holzstifte Perfekte Wahl für Kinder Erwachsene Künstler auf Malbuch Coloring Pencils zum Ausmalen Färben Malen Skizzieren
- Price
- €6.42
- Rating
- 4.6/5
- Reviews
- 625
- Age
- 2y ago
KALOUR 72er-Set Buntstifte für das Erwachsenenmalbuch mit weichem Kern ideal für Zeichnen Skizzieren und Schattieren ein Geschenk für Erwachsene Anfänger und Künstler.
- Price
- €12.65
- Rating
- 4.4/5
- Reviews
- 10,349
- Age
- 3y ago
Faber-Castell 201543 Colour Grip Buntstifte für Kinder 24er-Buntstifte-Set 6 Pastelltöne Malstifte mit Grip und dreieckigem Schaft wasserlöslichen Pigmenten leicht auswaschbar und bruchsicher
- Price
- €11.74
- Rating
- 4.5/5
- Reviews
- 415
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
227
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
45%
Top 20: 84%
Open market
7%
- Faber-Castell48%
- STAEDTLER25%
- STABILO9%
- Zenacolor4%
- WISYOK4%
- KALOUR2%
- Open — no brand owns it (7 brands, 7%)
Buntstifte demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Nov · busiest ÷ quietest = 1.8×
Top Buntstifte search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- buntstifte1.0M/yr
- faber castell buntstifte460K/yr
- faber castell390K/yr
- buntstifte kinder264K/yr
- buntstifte faber castell265K/yr
- buntstifte dick100K/yr
- buntstifte für erwachsene126K/yr
- buntstifte set57K/yr
- holzstifte67K/yr
- farbstifte64K/yr
What reviews say buyers love and hate about Buntstifte
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Satte pigmentreiche Farben”
“Super Qualität”
“Super Buntstifte”
“fairer Preis, super”
“Außerdem liegen diese Jumbo Grip Stifte auch bei Kleinkindern perfekt in der Hand”
What buyers complain about
74% of reviews“Sehr schlechte Qualität”
“Mine bricht ständig ab”
“Sein Geld nicht wert”
“Keine Farbe”
“Leider keine spitze Spitze”
Buntstifte return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Buntstifte questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
