Buntstifte
MaybeAn estimated 0.4% of orders come back. But demand is soft, at -13.8% this quarter, so Buntstifte is a Maybe.
- Flapen Score
- 57 / 100Top 8% of 1,305 Bürobedarf & Schreibwaren niches · +11 vs the category median of 4657
- Market size
- €3.2M/yr3.1M searches / yr
- 90-day growth
- -13.8%search demand this quarter
- Competition
- 45%top-5 click share · 13 brands · 227 sellers
Flapen Score
Buntstifte against its category
The dotted line is the Bürobedarf & Schreibwaren average. Past it, Buntstifte is stronger. Inside it, weaker.
Market
The Buntstifte market on Amazon at a glance
Shoppers on Amazon Germany searched for Buntstifte 3.1M times last year and spent an estimated €3.2M. The top 5 brands take 90% of clicks. Demand peaks in Aug–Nov. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.2M a year.
- Searches, last 12 months
- 3.1M
- Growth, 90 days vs prior 90
- -13.8%
- Conversion, latest week
- 6.7%
- Market size, estimated
- €3.2Ma year
- Peak month
- August1.8× the quietest month
- Top search term
- buntstifte1.0M searches a year
02 · Price
A sale here is worth €15.34.
Listings sell for €15.34 on average, from €1.64 to €138.95. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At €15.34 that is €77K to €92K a year per listing.
- Average price
- €15.34inside the $15 to $100 sweet spot
- Price range
- €1.64–€138.95
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- €77K–€92K
- Returns
- 0.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #22 within Schreib- & Korrekturbedarf. It carries 6,545 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #22in Schreib- & Korrekturbedarf
- Average rating
- 4.63 starsAmazon Germany average 4.37 stars
- Average reviews
- 6,545per listing
- Listings tracked
- 38
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Buntstifte products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Faber-Castell - Buntstifte Set 24 Farben mit Neonfarben
- Price
- €11.02
- Rating
- 4.6/5
- Reviews
- 6,120
- Age
- 7y ago

STAEDTLER Buntstifte Kinder Set Noris Colour Bruchsicherer Buntstift mit ergonomischer Dreikantform Farbstifte mit rutschfester Soft-Oberfläche 16er Pack mit brillanten Farben
- Price
- €3.05
- Rating
- 4.7/5
- Reviews
- 12,158
- Age
- 6y ago

Faber-Castell 111260 - Buntstifte Set Castle 60-teilig hexagonal bruchsicher für Kinder und Erwachsene
- Price
- €12.64
- Rating
- 4.8/5
- Reviews
- 17,370
- Age
- 10y ago

Faber-Castell 112412 Colour Grip Buntstifte für Kinder 12er-Buntstifte-Set Malstifte mit Grip und dreieckigem Schaft wasserlöslichen Pigmenten leicht auswaschbar und bruchsicher Schulsachen
- Price
- €6.67
- Rating
- 4.4/5
- Reviews
- 3,094
- Age
- 21y ago

STAEDTLER Buntstifte Noris colour rutschfeste Soft-Oberfläche hohe Bruchfestigkeit Made from Upcycled Wood intensive Farben Sechskantformat 12 Farbstifte + 1 Buntstift im Kartonetui 185 SET9
- Price
- €2.34
- Rating
- 4.8/5
- Reviews
- 490
- Age
- 6y ago
Trending
estimated 90-day click momentum
STABILO - Dreikant-Buntstift - Trio dick kurz Animal Vibes - 12er Pack - 12 Farben
- Price
- €3.52
- Rating
- 4.4/5
- Reviews
- 50
- Age
- 8mo ago

STAEDTLER Noris Colour Buntstift (erhöhte Bruchfestigkeit Dreikantform attraktives Design ergonomische Soft-Oberfläche WOPEX-Material Bonus-Set mit 24 brillanten Stiften im Kartonetui) 187 C18P1
- Price
- €4.45
- Rating
- 4.7/5
- Reviews
- 12,158
- Age
- 6y ago

Faber-Castell - Buntstifte Set 24 Farben mit Neonfarben
- Price
- €11.02
- Rating
- 4.6/5
- Reviews
- 6,120
- Age
- 7y ago

WISYOK 48 Buntstifte Art Farbstifte Set Holzstifte Perfekte Wahl für Kinder Erwachsene Künstler auf Malbuch Coloring Pencils zum Ausmalen Färben Malen Skizzieren
- Price
- €6.42
- Rating
- 4.6/5
- Reviews
- 625
- Age
- 2y ago

STAEDTLER Buntstift Noris jumbo erhöhte Bruchfestigkeit Dreikantform ABS-System attraktive Sternchenprägung Bonuspack mit 12 brillanten Farben und einem Spitzer 128 NC12P1
- Price
- €5.46
- Rating
- 4.8/5
- Reviews
- 2,135
- Age
- 8y ago
Newest
by launch date
STABILO - Dreikant-Buntstift - Trio dick kurz Animal Vibes - 12er Pack - 12 Farben
- Price
- €3.52
- Rating
- 4.4/5
- Reviews
- 50
- Age
- 8mo ago

Faber-Castell - Buntstifte Set Black Edition 72-teilig in Stifterolle
- Price
- €33.57
- Rating
- 4.5/5
- Reviews
- 146
- Age
- 1y ago

WISYOK 48 Buntstifte Art Farbstifte Set Holzstifte Perfekte Wahl für Kinder Erwachsene Künstler auf Malbuch Coloring Pencils zum Ausmalen Färben Malen Skizzieren
- Price
- €6.42
- Rating
- 4.6/5
- Reviews
- 625
- Age
- 2y ago

KALOUR 72er-Set Buntstifte für das Erwachsenenmalbuch mit weichem Kern ideal für Zeichnen Skizzieren und Schattieren ein Geschenk für Erwachsene Anfänger und Künstler.
- Price
- €12.65
- Rating
- 4.4/5
- Reviews
- 10,349
- Age
- 3y ago

Faber-Castell 201543 Colour Grip Buntstifte für Kinder 24er-Buntstifte-Set 6 Pastelltöne Malstifte mit Grip und dreieckigem Schaft wasserlöslichen Pigmenten leicht auswaschbar und bruchsicher
- Price
- €11.74
- Rating
- 4.5/5
- Reviews
- 415
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
227
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 84%
Open market
7%
- Faber-Castell48%
- STAEDTLER25%
- STABILO9%
- Zenacolor4%
- WISYOK4%
- KALOUR2%
- Open — no brand owns it (7 brands, 7%)
Demand
Buntstifte search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Nov · busiest ÷ quietest = 1.8×
Search terms
Top Buntstifte search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- buntstifte1.0M/yr
- faber castell buntstifte460K/yr
- faber castell390K/yr
- buntstifte kinder264K/yr
- buntstifte faber castell265K/yr
- buntstifte dick100K/yr
- buntstifte für erwachsene126K/yr
- buntstifte set57K/yr
- holzstifte67K/yr
- farbstifte64K/yr
Reviews and returns
What reviews say buyers love and hate about Buntstifte
We read the reviews and the return reasons for every product selling here.
“Sehr schlechte Qualität”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Buntstifte questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









