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Bullet Journal

Fail

Demand is soft, at -40.8% this quarter, so Bullet Journal is a Fail.

Flapen Score
40
40 / 100
Ranks 928 of 1,305 Bürobedarf & Schreibwaren niches · −6 vs the category median of 46
Market size
€62K/yr403K searches / yr
90-day growth
-40.8%search demand this quarter
Competition
45%top-5 click share · 18 brands · 48 sellers

Flapen Score

Bullet Journal against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Bullet Journal is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bullet Journal market on Amazon at a glance

Shoppers on Amazon Germany searched for Bullet Journal 403K times last year and spent an estimated €62K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 403K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -40.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €62K a year.

Searches, last 12 months
403K
Growth, 90 days vs prior 90
-40.8%
Conversion, latest week
1.2%
Market size, estimated
€62Ka year
Peak month
January3.6× the quietest month
Top search term
bullet journal342K searches a year

02 · Price

A sale here is worth €12.46.

Listings sell for €12.46 on average, from €6.01 to €26.86. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €12.46 that is €0 to €1K a year per listing.

Average price
€12.46under the $15 to $100 sweet spot
Price range
€6.01–€26.86
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #122 within Papierprodukte. It carries 2,581 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#122in Papierprodukte
Average rating
4.62 starsAmazon Germany average 4.37 stars
Average reviews
2,581per listing
Listings tracked
33

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Bullet Journal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

48

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

45%

Top 20: 89%

Open market

24%

  • Brand 129%
  • Brand 211%
  • Brand 310%
  • Brand 410%
  • Brand 59%
  • Brand 67%

Demand

Bullet Journal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Bullet Journal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bullet journal342K/yr
  • bullet-journal10K/yr
  • bullet journal a513K/yr
  • leuchtturm bullet journal8K/yr
  • lebenskompass notizbuch5K/yr
  • leuchtturm journal6K/yr
  • lebenskompass bullet journal7K/yr
  • journal leuchtturm4K/yr
  • bullet journal leuchtturm6K/yr
  • leuchtturm 1917 bullet journal3K/yr

Reviews and returns

What reviews say buyers love and hate about Bullet Journal

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.9%of orders come back
“Teuer”
A buyer, on “Preis-Leistungs-Verhältnis”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bullet Journal questions

Answered from the same tracked data.