Bullet Journal
FailDemand is soft, at -40.8% this quarter, so Bullet Journal is a Fail.
- Flapen Score
- 40 / 100Ranks 928 of 1,305 Bürobedarf & Schreibwaren niches · −6 vs the category median of 4640
- Market size
- €62K/yr403K searches / yr
- 90-day growth
- -40.8%search demand this quarter
- Competition
- 45%top-5 click share · 18 brands · 48 sellers
Flapen Score
Bullet Journal against its category
The dotted line is the Bürobedarf & Schreibwaren average. Past it, Bullet Journal is stronger. Inside it, weaker.
Market
The Bullet Journal market on Amazon at a glance
Shoppers on Amazon Germany searched for Bullet Journal 403K times last year and spent an estimated €62K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 403K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -40.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €62K a year.
- Searches, last 12 months
- 403K
- Growth, 90 days vs prior 90
- -40.8%
- Conversion, latest week
- 1.2%
- Market size, estimated
- €62Ka year
- Peak month
- January3.6× the quietest month
- Top search term
- bullet journal342K searches a year
02 · Price
A sale here is worth €12.46.
Listings sell for €12.46 on average, from €6.01 to €26.86. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €12.46 that is €0 to €1K a year per listing.
- Average price
- €12.46under the $15 to $100 sweet spot
- Price range
- €6.01–€26.86
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€1K
- Returns
- 0.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #122 within Papierprodukte. It carries 2,581 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 6.3%
- Average rank
- #122in Papierprodukte
- Average rating
- 4.62 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,581per listing
- Listings tracked
- 33
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Bullet Journal products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LEUCHTTURM1917 371205 Bullet Journal - Edition 2 Notizbuch Medium (A5) Hardcover 206 nummerierte Seiten 120 g/m Papier dotted Yellow24
- Price
- €26.86
- Rating
- 4.6/5
- Reviews
- 2,239
- Age
- 1y ago

Ottergami The Classic Bullet Dotted Journal (Grün Gesprenkelt) Notizbuch A5 Dotted Notebook mit 150gsm Dickes Paper Notizbuch A5 Gepunktet mit 192 pages Hardcover Notebook Punktiert Buch
- Price
- €12.67
- Rating
- 4.6/5
- Reviews
- 5,557
- Age
- 6y ago

Lonely Oak Notizbuch A5 Hardcover Bullet Dotted Journal 120g/mDickes Premium Säurefreies Papier 156 Seiten Journal mit Gummiband & Innentasche 14 5 x 21 3 cm (Schwarz)
- Price
- €8.16
- Rating
- 4.5/5
- Reviews
- 421
- Age
- 1y ago

LEUCHTTURM1917 363572 Bullet Journal - Edition 2 Notizbuch Medium (A5) Hardcover 206 nummerierte Seiten 120 g/m Papier dotted Schwarz
- Price
- €25.36
- Rating
- 4.6/5
- Reviews
- 2,239
- Age
- 5y ago

LEBENSKOMPASS Bullet Journal Notizbuch Tagebuch A5 PRO MOUNTAIN - Notizbuch A5 gepunkted 5 mm extra-dickes Papier 120 g/m FSC - Journal Buch & Dotted Notebook
- Price
- €9.25
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 2y ago
Trending
estimated 90-day click momentum
GDMLUP Bullet Dotted Journal - A5 Dotted Notebook - 120gsm Papier 172 Seiten Veganes Leder Hardcover Notizbuch Gepunktet mit Rückentasche 2 Mark Ribbons Hellgrün
- Price
- €6.73
- Rating
- 4.6/5
- Reviews
- 755
- Age
- 3y ago

RETTACY A5 Gepunktetes Notizbuch Dotted - Bullet Dot Grid Notizbücher mit 320 nummerierten Seiten Hardcoverfür Frauen und Männer im Büro oder in der Schule 14 5 x 21 cm - Schwarz
- Price
- €11.31
- Rating
- 4.7/5
- Reviews
- 454
- Age
- 3y ago

STATIONERY ISLAND Bullet Dotted Journal Notizbuch A5 Dotted 180 Seiten Premium 120 g/m Papier Hardcover Journal Dotted Notizbuch Gepunktet
- Price
- €8.87
- Rating
- 4.6/5
- Reviews
- 9,680
- Age
- 7y ago

LEBENSKOMPASS Bullet Journal Notizbuch Tagebuch A5 PRO MOUNTAIN - Notizbuch A5 gepunkted 5 mm extra-dickes Papier 120 g/m FSC - Journal Buch & Dotted Notebook
- Price
- €9.25
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 2y ago

Häfft paper&you dotted Journal A5 - Notizbuch gepunktet Pink Flowers
- Price
- €6.68
- Rating
- 4.5/5
- Reviews
- 47
- Age
- 9mo ago
Newest
by launch date
Häfft paper&you dotted Journal A5 - Notizbuch gepunktet Pink Flowers
- Price
- €6.68
- Rating
- 4.5/5
- Reviews
- 47
- Age
- 9mo ago

PYNEX Notizbuch A5 Dotted Hardcover Notebook Leder Notizblock With 192 Blatt 100GSM Tagebuch für Erwachsene Schule - Dunkelgrün
- Price
- €7.90
- Rating
- 4.6/5
- Reviews
- 177
- Age
- 1y ago

LOAPEM Notizbuch A5 Gepunktet Tagebuch für Erwachsene192 Seiten 100gsm Hardcover Notizbuch Dotted mit Sonne-Mond-Design für Frauen und Männer für Arbeit Schule Reise journal Geschenk Schwarz
- Price
- €8.37
- Rating
- 4.8/5
- Reviews
- 159
- Age
- 1y ago

LEUCHTTURM1917 373022 Bullet Journal - Edition 2 Notizbuch Medium (A5) Hardcover 206 nummerierte Seiten 120 g/m Papier dotted Turquoise25
- Price
- €26.83
- Rating
- 4.6/5
- Reviews
- 2,239
- Age
- 1y ago

TIEFOSSI Bullet Dot Journal 160 bis 190 nummerierte Seiten Tagebuch für Arbeit und Skizzieren A5-Hardcover-Lederjournal zum Schreiben für Frauen und Männer
- Price
- €19.74
- Rating
- 4.5/5
- Reviews
- 747
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
48
Est. top-5 brand share
69%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 89%
Open market
24%
- LEUCHTTURM191729%
- LEBENSKOMPASS11%
- Ottergami10%
- Lonely Oak10%
- Häfft9%
- STATIONERY ISLAND7%
Demand
Bullet Journal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Bullet Journal search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bullet journal342K/yr
- bullet-journal10K/yr
- bullet journal a513K/yr
- leuchtturm bullet journal8K/yr
- lebenskompass notizbuch5K/yr
- leuchtturm journal6K/yr
- lebenskompass bullet journal7K/yr
- journal leuchtturm4K/yr
- bullet journal leuchtturm6K/yr
- leuchtturm 1917 bullet journal3K/yr
Reviews and returns
What reviews say buyers love and hate about Bullet Journal
We read the reviews and the return reasons for every product selling here.
“Teuer”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bullet Journal questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









