Bullet Journal
soft demand (-40.8% this quarter) — Bullet Journal doesn't clear our bar today.
Flapen Score
Ranks 928 of 1,305 Bürobedarf & Schreibwaren niches · −6 vs the category median of 46
Is Bullet Journal profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Bullet Journal is a €62K/yr Amazon Germany market (403K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 40/100.
Bullet Journal: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -40.8% over the last 90 days and 1.2% of searches end in a purchase.
€62K
revenue / yr
Who owns the niche?
The top 5 brands hold 69% of demand, so 31% of the market is open.
31%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 33 products
Top Bullet Journal products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LEUCHTTURM1917 371205 Bullet Journal - Edition 2 Notizbuch Medium (A5) Hardcover 206 nummerierte Seiten 120 g/m Papier dotted Yellow24
- Price
- €26.86
- Rating
- 4.6/5
- Reviews
- 2,239
- Age
- 1y ago
Ottergami The Classic Bullet Dotted Journal (Grün Gesprenkelt) Notizbuch A5 Dotted Notebook mit 150gsm Dickes Paper Notizbuch A5 Gepunktet mit 192 pages Hardcover Notebook Punktiert Buch
- Price
- €12.67
- Rating
- 4.6/5
- Reviews
- 5,557
- Age
- 6y ago
Lonely Oak Notizbuch A5 Hardcover Bullet Dotted Journal 120g/mDickes Premium Säurefreies Papier 156 Seiten Journal mit Gummiband & Innentasche 14 5 x 21 3 cm (Schwarz)
- Price
- €8.16
- Rating
- 4.5/5
- Reviews
- 421
- Age
- 1y ago
LEUCHTTURM1917 363572 Bullet Journal - Edition 2 Notizbuch Medium (A5) Hardcover 206 nummerierte Seiten 120 g/m Papier dotted Schwarz
- Price
- €25.36
- Rating
- 4.6/5
- Reviews
- 2,239
- Age
- 5y ago
LEBENSKOMPASS Bullet Journal Notizbuch Tagebuch A5 PRO MOUNTAIN - Notizbuch A5 gepunkted 5 mm extra-dickes Papier 120 g/m FSC - Journal Buch & Dotted Notebook
- Price
- €9.25
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 2y ago
Trending
90-day click momentum
GDMLUP Bullet Dotted Journal - A5 Dotted Notebook - 120gsm Papier 172 Seiten Veganes Leder Hardcover Notizbuch Gepunktet mit Rückentasche 2 Mark Ribbons Hellgrün
- Price
- €6.73
- Rating
- 4.6/5
- Reviews
- 755
- Age
- 3y ago
RETTACY A5 Gepunktetes Notizbuch Dotted - Bullet Dot Grid Notizbücher mit 320 nummerierten Seiten Hardcoverfür Frauen und Männer im Büro oder in der Schule 14 5 x 21 cm - Schwarz
- Price
- €11.31
- Rating
- 4.7/5
- Reviews
- 454
- Age
- 3y ago
STATIONERY ISLAND Bullet Dotted Journal Notizbuch A5 Dotted 180 Seiten Premium 120 g/m Papier Hardcover Journal Dotted Notizbuch Gepunktet
- Price
- €8.87
- Rating
- 4.6/5
- Reviews
- 9,680
- Age
- 7y ago
LEBENSKOMPASS Bullet Journal Notizbuch Tagebuch A5 PRO MOUNTAIN - Notizbuch A5 gepunkted 5 mm extra-dickes Papier 120 g/m FSC - Journal Buch & Dotted Notebook
- Price
- €9.25
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 2y ago
Häfft paper&you dotted Journal A5 - Notizbuch gepunktet Pink Flowers
- Price
- €6.68
- Rating
- 4.5/5
- Reviews
- 47
- Age
- 9mo ago
Newest
by launch dateHäfft paper&you dotted Journal A5 - Notizbuch gepunktet Pink Flowers
- Price
- €6.68
- Rating
- 4.5/5
- Reviews
- 47
- Age
- 9mo ago
PYNEX Notizbuch A5 Dotted Hardcover Notebook Leder Notizblock With 192 Blatt 100GSM Tagebuch für Erwachsene Schule - Dunkelgrün
- Price
- €7.90
- Rating
- 4.6/5
- Reviews
- 177
- Age
- 1y ago
LOAPEM Notizbuch A5 Gepunktet Tagebuch für Erwachsene192 Seiten 100gsm Hardcover Notizbuch Dotted mit Sonne-Mond-Design für Frauen und Männer für Arbeit Schule Reise journal Geschenk Schwarz
- Price
- €8.37
- Rating
- 4.8/5
- Reviews
- 159
- Age
- 1y ago
LEUCHTTURM1917 373022 Bullet Journal - Edition 2 Notizbuch Medium (A5) Hardcover 206 nummerierte Seiten 120 g/m Papier dotted Turquoise25
- Price
- €26.83
- Rating
- 4.6/5
- Reviews
- 2,239
- Age
- 1y ago
TIEFOSSI Bullet Dot Journal 160 bis 190 nummerierte Seiten Tagebuch für Arbeit und Skizzieren A5-Hardcover-Lederjournal zum Schreiben für Frauen und Männer
- Price
- €19.74
- Rating
- 4.5/5
- Reviews
- 747
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 falling
Sellers
48
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
45%
Top 20: 89%
Open market
24%
- LEUCHTTURM191729%
- LEBENSKOMPASS11%
- Ottergami10%
- Lonely Oak10%
- Häfft9%
- STATIONERY ISLAND7%
Bullet Journal demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Dec · busiest ÷ quietest = 3.6×
Top Bullet Journal search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bullet journal342K/yr
- bullet-journal10K/yr
- bullet journal a513K/yr
- leuchtturm bullet journal8K/yr
- lebenskompass notizbuch5K/yr
- leuchtturm journal6K/yr
- lebenskompass bullet journal7K/yr
- journal leuchtturm4K/yr
- bullet journal leuchtturm6K/yr
- leuchtturm 1917 bullet journal3K/yr
What reviews say buyers love and hate about Bullet Journal
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Super Qualität”
“Häfft paper&you® Journal: Florales Design trifft Nachhaltigkeit – Perfekt für Bullet Journaling”
“Super Preis-Leistung”
“schönes Design”
“Bestens # as Expected”
What buyers complain about
71% of reviews“Teuer”
“Für Journaling mit Brushpens, Twinmarker & Co ungeeignet - scheint durch”
“Sehr dünn und weich”
“Extrem schlechte Qualität”
“Noch klappt nicht Plan auf”
Bullet Journal return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bullet Journal questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
