bullet journal
Skip itSoft demand (-40.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Good€6.01–€26.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€12.46avg listing price — sweet spot $15–$100
Review moat
Okay2,581.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€62K€62K/yr · 403K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-40.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, bullet journal is a €62K/yr Amazon Germany market (403K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 40/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
bullet journal market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- €62K–€75K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #122
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 6.3%
- Avg brand age
- 40 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
48
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
45%
Top 20: 89%
Open market
24%
- LEUCHTTURM191729%
- LEBENSKOMPASS11%
- Ottergami10%
- Lonely Oak10%
- Häfft9%
- STATIONERY ISLAND7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -40.8% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 3.6×
Top bullet journal search terms
- bullet journal342K/yr
- bullet-journal10K/yr
- bullet journal a513K/yr
- leuchtturm bullet journal8K/yr
- lebenskompass notizbuch5K/yr
- leuchtturm journal6K/yr
- lebenskompass bullet journal7K/yr
- journal leuchtturm4K/yr
- bullet journal leuchtturm6K/yr
- leuchtturm 1917 bullet journal3K/yr
Top bullet journal products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LEUCHTTURM1917 371205 Bullet Journal - Edition 2 Notizbuch Medium (A5) Hardcover 206 nummerierte Seiten 120 g/m Papier dotted Yellow24
LEUCHTTURM1917€26.864.6★2,239 rev
Ottergami The Classic Bullet Dotted Journal (Grün Gesprenkelt) Notizbuch A5 Dotted Notebook mit 150gsm Dickes Paper Notizbuch A5 Gepunktet mit 192 pages Hardcover Notebook Punktiert Buch
Ottergami€12.674.6★5,557 rev
Lonely Oak Notizbuch A5 Hardcover Bullet Dotted Journal 120g/mDickes Premium Säurefreies Papier 156 Seiten Journal mit Gummiband & Innentasche 14 5 x 21 3 cm (Schwarz)
Lonely Oak€8.164.5★421 rev
LEUCHTTURM1917 363572 Bullet Journal - Edition 2 Notizbuch Medium (A5) Hardcover 206 nummerierte Seiten 120 g/m Papier dotted Schwarz
LEUCHTTURM1917€25.364.6★2,239 rev
LEBENSKOMPASS Bullet Journal Notizbuch Tagebuch A5 PRO MOUNTAIN - Notizbuch A5 gepunkted 5 mm extra-dickes Papier 120 g/m FSC - Journal Buch & Dotted Notebook
LEBENSKOMPASS€9.254.5★64 rev
Newest
by launch date
Häfft paper&you dotted Journal A5 - Notizbuch gepunktet Pink Flowers
Häfft€6.6847 rev
PYNEX Notizbuch A5 Dotted Hardcover Notebook Leder Notizblock With 192 Blatt 100GSM Tagebuch für Erwachsene Schule - Dunkelgrün
PYNEX€7.90177 rev
LOAPEM Notizbuch A5 Gepunktet Tagebuch für Erwachsene192 Seiten 100gsm Hardcover Notizbuch Dotted mit Sonne-Mond-Design für Frauen und Männer für Arbeit Schule Reise journal Geschenk Schwarz
LOAPEM€8.37159 rev
LEUCHTTURM1917 373022 Bullet Journal - Edition 2 Notizbuch Medium (A5) Hardcover 206 nummerierte Seiten 120 g/m Papier dotted Turquoise25
LEUCHTTURM1917€26.832,239 rev
TIEFOSSI Bullet Dot Journal 160 bis 190 nummerierte Seiten Tagebuch für Arbeit und Skizzieren A5-Hardcover-Lederjournal zum Schreiben für Frauen und Männer
TIEFOSSI€19.74747 rev
Trending
90-day click momentum
GDMLUP Bullet Dotted Journal - A5 Dotted Notebook - 120gsm Papier 172 Seiten Veganes Leder Hardcover Notizbuch Gepunktet mit Rückentasche 2 Mark Ribbons Hellgrün
GDMLUP€6.734.6★
RETTACY A5 Gepunktetes Notizbuch Dotted - Bullet Dot Grid Notizbücher mit 320 nummerierten Seiten Hardcoverfür Frauen und Männer im Büro oder in der Schule 14 5 x 21 cm - Schwarz
RETTACY€11.314.7★
STATIONERY ISLAND Bullet Dotted Journal Notizbuch A5 Dotted 180 Seiten Premium 120 g/m Papier Hardcover Journal Dotted Notizbuch Gepunktet
STATIONERY ISLAND€8.874.6★
LEBENSKOMPASS Bullet Journal Notizbuch Tagebuch A5 PRO MOUNTAIN - Notizbuch A5 gepunkted 5 mm extra-dickes Papier 120 g/m FSC - Journal Buch & Dotted Notebook
LEBENSKOMPASS€9.254.5★
Häfft paper&you dotted Journal A5 - Notizbuch gepunktet Pink Flowers
Häfft€6.684.5★
What buyers say about bullet journal
What buyers praise and complain about, mined from review topics.What buyers love
“Super Qualität”
“Häfft paper&you® Journal: Florales Design trifft Nachhaltigkeit – Perfekt für Bullet Journaling”
“Super Preis-Leistung”
“schönes Design”
“Bestens # as Expected”
“Solide”
“Die Farben sind brillant”
“Die Blätter sind ausreichend dick”
“Perfect for journaling”
“Geht so. Egal welcher Stift verwendet wird, es gohstet alles survhu”
What buyers complain about
“Teuer”
“Für Journaling mit Brushpens, Twinmarker & Co ungeeignet - scheint durch”
“Sehr dünn und weich”
“Extrem schlechte Qualität”
“Noch klappt nicht Plan auf”
“Material zu dünn”
“Nach nicht mal vier Monaten und 20 geschriebenen Seiten schon kaputt”
“Die Farbe ist dunkler”
“auch trocknet die Tinte schnell”
Top return reasons
Common questions
- Is bullet journal profitable to sell on Amazon Germany?
- The niche generates €62K/yr across 33 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -40.8%. Flapen's verdict: Skip it (40/100).
- How competitive is the bullet journal niche?
- 18 brands and 48 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in bullet journal?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Papierqualität, Dicke. The return rate is 0.9%.
- When does demand for bullet journal peak?
- Demand peaks in Jan–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the bullet journal niche?
- Listings span €6.01–€26.86; the average listing price is €12.46 (sweet spot $15–$100). The average incumbent carries 2,581 reviews — the moat a new listing must climb.