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Büttenpapier

a small market ($46K/yr) — Büttenpapier doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 687 of 1,305 Bürobedarf & Schreibwaren niches · −1 vs the category median of 46

Market size 11Growth 19Conversion 42Competition 80Returns 68Price range 46Avg price 54Brand share 58Review moat 74Quality gap 30
This niche Category average · 1,305 niches

Is Büttenpapier profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Büttenpapier is a €46K/yr Amazon Germany market (108K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 45/100.

Büttenpapier: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.2% over the last 90 days and 3.4% of searches end in a purchase.

€46K

revenue / yr

Units sold / yr5K
Search volume / yr-12.2%108K
Conversion rate3.4%
Avg price€12.44

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers26 · 49
Top-5 product click share35%
Open market30%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 50 products

Sponsored placement92%
New entrants (1y)14· 0 succeeded
Avg rating4.6★
Avg reviews532

Top Büttenpapier products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

€0€1K€3K€4K€5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

26 falling

Sellers

49

Top-5 brand share

70%

Top 20: 96%

Top-5 click share

35%

Top 20: 74%

Open market

26%

  • WANDERINGS33%
  • Netuno17%
  • XREE11%
  • WSICSE5%
  • Cosswe4%
  • Rössler4%

Büttenpapier demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume108KCVR3.4%Products50Brands26Top 5 Brands70%OOS Rate9.0%Rating4.6★Reviews532Avg BSR#153
2K2KPrime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Büttenpapier search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • büttenpapier30K/yr
  • büttenpapier a420K/yr
  • strukturpapier12K/yr
  • handgeschöpftes papier10K/yr
  • büttenpapier a58K/yr
  • strukturpapier a4 bedruckbar6K/yr
  • blütenpapier6K/yr
  • baumwollpapier5K/yr
  • leinenpapier4K/yr
  • büttenpapier a65K/yr

What reviews say buyers love and hate about Büttenpapier

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Qualität insgesamt49%

Super Qualität

Papierqualität23%

Briefpapier bester Standard

beworben Vs Tatsächliches Produkt5%

Alles wie beschrieben

Farbe3%

Ideal für Wasserfarben

Preis-Leistungs-Verhältnis2%

Das Preis-Leistungs-Verhältnis überzeugt mich

What buyers complain about

63% of reviews
Qualität insgesamt23%

Qualität miserabel

Produktzustand13%

schon aufgebraucht

Dicke10%

die Blattdicke sehr ungleichmäßig.

Anzeigefarben6%

Farben halten nicht, zerfliessen total u.

Druckqualität6%

Man muss nur beim Drucken beachten, dass das Druckergebnis nicht optimal ist

Büttenpapier return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
22%
2Dünn
14%
3Papierqualität
13%
4Farbe
12%
5Qualität insgesamt
6%

Common Büttenpapier questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Büttenpapier 45/100 on Amazon Germany — Skip it. The niche generates €46K/yr across 50 tracked products. 0 of 14 products launched in the last 360 days are still selling. Search demand moved -12.2% over the last 90 days.
Search demand for Büttenpapier on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.