Is büroklammern profitable to sell on Amazon Germany?

The niche generates €307K/yr across 17 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (45/100).

How competitive is the büroklammern niche?

12 brands and 92 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in büroklammern?

Top complaints mined from reviews: Dicke, Materialqualität, Stärke. The return rate is 0.2%.

When does demand for büroklammern peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the büroklammern niche?

Listings span €0.45–€10.40; the average listing price is €5.50 (sweet spot $15–$100). The average incumbent carries 801 reviews — the moat a new listing must climb.

büroklammern

Skip it

Prices mostly outside the sweet spot ($0.45–$10.40) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible16.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good801.29

avg incumbent reviews — the moat a new listing must climb

Market size

Good€307K

€307K/yr · 333K searches

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-16.0%

90-day search growth — must beat 0% to launch

Avg price

Bad€5.50

avg listing price — sweet spot $15–$100

Price range

Bad€0.45–€10.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, büroklammern is a €307K/yr Amazon Germany market (333K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 45/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

büroklammern market data

Units sold / yr: 60K–80K; avg 2,500–3,000/product
Revenue / yr: €330K–€440K; units × avg price
Conversion rate: 16.8%
Avg BSR: #50
Page quality: 0%
Prime: 94%
Sponsored: 76%
Out of stock: 4.6%
Avg brand age: 37 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

15%

Durable36%
Herlitz16%
OFFICER PRODUCTS14%
WUPENGZON8%
FZGUSYAF5%
JIKIOU5%
Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top büroklammern search terms

büroklammern273K/yr -15.8%16.1% conv.
büroklammer34K/yr -21.9%10.7% conv.
paper clips10K/yr -11.2%6.2% conv.
büroklammern klein5K/yr +20.1%16.0% conv.
paperclips5K/yr -18.1%4.6% conv.
paper clip4K/yr -18.1%2.7% conv.
büro klammern2K/yr -36.8%10.3% conv.

All search terms

Top büroklammern products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Durable Briefklammern 32 mm 1000 Büroklammern verzinkt 121125

Durable€3.294.7★4,805 rev

OFFICE PRODUCTS 18082665-19 Büroklammern Metallbriefklammern Silbern in der Box / 26 mm - 100 Stück/in Praktischer Aufbewahrungsbox/Paper Clips

OFFICER PRODUCTS€0.454.7★240 rev

herlitz Büroklammern verzinkt 26 mm 1200 Stück in transparenter Aufbewahrungsbox

Herlitz€6.044.4★231 rev

JIKIOU Büroklammern in verschiedenen Größen 750 Klammern/Box (28 mm 33 mm 50 mm)

JIKIOU€10.404.6★64 rev

250 Stück Büroklammern Bunt 28mm Mehrfarbig Büroklammern Aktenklammern Büromaterial Bürobedarf Beschichtete Büroklammern für Büro Schule und Persönlichen Gebrauch(28mm Bunt)

WUPENGZON€4.664.7★76 rev

Newest

by launch date

FZGUSYAF 1000 Stück Büroklammern 28 mm Silber Metall Klemmen

FZGUSYAF€4.874 rev

4mo ago

OWLKELA Büroklammern Bunt 400 Stück Groß und Klein 28mm/33mm/50mm Mehrfarbige Büroklammern Set Aktenklammern für Büro Schule & Zuhause

OWLKELA€5.8313 rev

8mo ago

340 Stück Büroklammern und Binderklammern Set Büroklammern 50mm/33mm/28mm Größen groß klein Büroklammern Büromaterial 25mm/19mm/15mm Metall Binderklammern für Büro Schule Zuhause (Schwarz)

WUPENGZON€6.6332 rev

10mo ago

250 Stück Büroklammern Bunt 28mm Mehrfarbig Büroklammern Aktenklammern Büromaterial Bürobedarf Beschichtete Büroklammern für Büro Schule und Persönlichen Gebrauch(28mm Bunt)

WUPENGZON€4.6676 rev

11mo ago

750 Stück Büroklammern Silber Groß und Klein 50mm/33mm/28mm Vernickelte Metall Büromaterial für Sortieren und Befestigen von Dokumenten

HIQU and HIST€7.4139 rev

1y ago

What buyers say about büroklammern

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt31%

“Top Produkt”

Preis-Leistungs-Verhältnis12%

“gut und preiswert”

beworben Vs Tatsächliches Produkt9%

“Tut was er soll”

Gesamtgröße9%

“Passt”

Farbe6%

“Bunt sind sie”

Büro-Benutzerfreundlichkeit4%

“kleiner Helfer am Arbeitsplatz, gute Qualität,guter Preis,”

Dokumentenorganisation/Klassifizierung4%

“Die Büroklammern und Binderklammern waren ohne Mängel und tun was sie sollen”

Papierqualität3%

“ansonsten halt büroklammern, die ihren zweck erfüllen”

Rost/Korrodieren3%

“Die Klammere scheinen rostfrei zu sein”

Benutzerfreundlichkeit3%

“Gute Handhabung”

What buyers complain about

Dicke14%

“Recht dünn”

Materialqualität9%

“Viel zu weiches Material”

Stärke9%

“Die Büroklammer sind etwas zu schwach”

Produktzustand9%

“Gebrauchsgegenstände”

Gesamtgröße9%

“sind gut aber doch zu klein”

Preis-Leistungs-Verhältnis8%

“Etwas billig”

Defekt Material/Teile5%

“Hält nichts zusammen”

Papierqualität5%

“klemmen Papier zusammen wie Büroklammern,”

Haltbarkeit5%

“Vorsicht zerbrechlich”

Haftung/Klebrigkeit5%

“Hält nichts zusammen”

Top return reasons

Gesamtgröße50%

Dünn10%

Rost/Korrodieren8%

Form/Stil4%

Magnetische Stärke/Adsorption4%

Kompatibilität – insgesamt4%