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Büroklammern

prices mostly outside the sweet spot ($0.45–$10.40) — Büroklammern doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 687 of 1,305 Bürobedarf & Schreibwaren niches · −1 vs the category median of 46

Market size 51Growth 17Conversion 98Competition 33Returns 99Price range 0Avg price 15Brand share 43Review moat 67Quality gap 22
This niche Category average · 1,305 niches

Is Büroklammern profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Büroklammern is a €307K/yr Amazon Germany market (333K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 45/100.

Büroklammern: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.0% over the last 90 days and 16.8% of searches end in a purchase.

€307K

revenue / yr

Units sold / yr80K
Search volume / yr-16.0%333K
Conversion rate16.8%
Avg price€5.50

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers12 · 92
Top-5 product click share65%
Open market21%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement76%
New entrants (1y)4· 0 succeeded
Avg rating4.7★
Avg reviews801

Top Büroklammern products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

€0€31K€61K€92K€123K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

92

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

15%

  • Durable36%
  • Herlitz16%
  • OFFICER PRODUCTS14%
  • WUPENGZON8%
  • FZGUSYAF5%
  • JIKIOU5%
  • Open — no brand owns it (6 brands, 15%)

Büroklammern demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume333KCVR16.8%Products17Brands12Top 5 Brands79%OOS Rate4.6%Rating4.7★Reviews801Avg BSR#50
8K6KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Büroklammern search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • büroklammern273K/yr
  • büroklammer34K/yr
  • paper clips10K/yr
  • büroklammern klein5K/yr
  • paperclips5K/yr
  • paper clip4K/yr
  • büro klammern2K/yr

What reviews say buyers love and hate about Büroklammern

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Qualität insgesamt31%

Top Produkt

Preis-Leistungs-Verhältnis12%

gut und preiswert

beworben Vs Tatsächliches Produkt9%

Tut was er soll

Gesamtgröße9%

Passt

Farbe6%

Bunt sind sie

What buyers complain about

76% of reviews
Dicke14%

Recht dünn

Materialqualität9%

Viel zu weiches Material

Stärke9%

Die Büroklammer sind etwas zu schwach

Produktzustand9%

Gebrauchsgegenstände

Gesamtgröße9%

sind gut aber doch zu klein

Büroklammern return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
50%
2Dünn
10%
3Rost/Korrodieren
8%
4Form/Stil
4%
5Magnetische Stärke/Adsorption
4%

Common Büroklammern questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Büroklammern 45/100 on Amazon Germany — Skip it. The niche generates €307K/yr across 17 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -16.0% over the last 90 days.
Search demand for Büroklammern on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.