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Büroklammern

Fail

Prices span $0.45–$10.40, mostly outside the sweet spot, so Büroklammern is a Fail.

Flapen Score
45
45 / 100
Ranks 687 of 1,305 Bürobedarf & Schreibwaren niches · −1 vs the category median of 46
Market size
€307K/yr333K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
65%top-5 click share · 12 brands · 92 sellers

Flapen Score

Büroklammern against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Büroklammern is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Büroklammern market on Amazon at a glance

Shoppers on Amazon Germany searched for Büroklammern 333K times last year and spent an estimated €307K. The top 5 brands take 79% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 16.8% of those searches ended in a purchase.

Shoppers searched for this 333K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €307K a year.

Searches, last 12 months
333K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
16.8%
Market size, estimated
€307Ka year
Peak month
November1.3× the quietest month
Top search term
büroklammern273K searches a year

02 · Price

A sale here is worth €5.50.

Listings sell for €5.50 on average, from €0.45 to €10.40. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At €5.50 that is €14K to €17K a year per listing.

Average price
€5.50under the $15 to $100 sweet spot
Price range
€0.45–€10.40
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
€14K–€17K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #50 within Klebebänder, Klebstoffe & Befestigungsmittel. It carries 801 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
94%
Out of stock, average day
4.6%
Average rank
#50in Klebebänder, Klebstoffe & Befestigungsmittel
Average rating
4.65 starsAmazon Germany average 4.37 stars
Average reviews
801per listing
Listings tracked
17

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Büroklammern products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

92

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

15%

  • Brand 136%
  • Brand 216%
  • Brand 314%
  • Brand 48%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (6 brands, 15%)

Demand

Büroklammern search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Büroklammern search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • büroklammern273K/yr
  • büroklammer34K/yr
  • paper clips10K/yr
  • büroklammern klein5K/yr
  • paperclips5K/yr
  • paper clip4K/yr
  • büro klammern2K/yr

Reviews and returns

What reviews say buyers love and hate about Büroklammern

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Dicke”
0.2%of orders come back
“Recht dünn”
A buyer, on “Dicke”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Büroklammern questions

Answered from the same tracked data.