Is bürobedarf profitable to sell on Amazon Germany?

The niche generates €187K/yr across 87 tracked products. 4 of 12 products launched in the last 360 days are still selling. 90-day search growth is -18.5%. Flapen's verdict: Worth a look (55/100).

How competitive is the bürobedarf niche?

66 brands and 233 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 28% of demand.

What do buyers complain about in bürobedarf?

Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Haftung/Klebrigkeit. The return rate is 0.4%.

When does demand for bürobedarf peak?

Demand peaks in Jan; the busiest month runs 1.8× the quietest.

What does it cost to enter the bürobedarf niche?

Listings span €3.22–€56.31; the average listing price is €12.28 (sweet spot $15–$100). The average incumbent carries 6,013 reviews — the moat a new listing must climb.

bürobedarf

Worth a look

Shows low returns (0.4%), but soft demand (-18.5% this quarter) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Brand share

Incredible28%

top-5 brand share — no brand owns this niche

Competition

Great23%

top-5 click share — an open shelf

Price range

Great€3.22–€56.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€12.28

avg listing price — sweet spot $15–$100

Market size

Okay€187K

€187K/yr · 771K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Review moat

Bad6,013.38

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-18.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, bürobedarf is a €187K/yr Amazon Germany market (771K searches/yr). The top 5 brands hold 28% of demand. Demand peaks in Jan. Verdict: Worth a look — 55/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

bürobedarf market data

Units sold / yr: 15K–20K; avg 0–100/product
Revenue / yr: €184K–€246K; units × avg price
Conversion rate: 2.0%
Avg BSR: #27
Page quality: 0%
Prime: 98%
Sponsored: 90%
Out of stock: 3.9%
Avg brand age: 41 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

66 falling

Sellers

233

Top-5 brand share

28%

Top 20: 68%

Top-5 click share

23%

Top 20: 56%

Open market

68%

Leitz8%
Post-it7%
tesa5%
STABILO4%
UIXJODO4%
DHGKVK4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.5% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.8×

Open Trend

Top bürobedarf search terms

bürobedarf454K/yr -10.4%1.3% conv.
büromaterial77K/yr -28.5%1.6% conv.
büroartikel62K/yr -26.2%1.1% conv.
bürobedarf & schreibwaren53K/yr -33.8%1.2% conv.
büro artikel22K/yr -30.7%0.9% conv.
büro set24K/yr -30.4%2.0% conv.
büro material15K/yr -26.5%0.6% conv.
office supplies14K/yr -28.8%0.9% conv.
büro bedarf10K/yr -6.9%2.3% conv.
büro sachen10K/yr +0.3%0.5% conv.

All search terms

Top bürobedarf products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Leitz 5507 Stanz- und Lochgerät Bundle inkl. Aufbewahrungsklammern und Klammerentferner Komplettset blau

Leitz€13.684.5★904 rev

Post-it Super Sticky Notes Soulful Collection - 6 Blöcken 90 Blatt pro Block 76 mm x 76 mm Pink Lila Grün Grau Blau - Extra-stark klebende Notizzettel für Notizen To-Do-Listen und Erinnerungen

Post-it€8.004.7★11,727 rev

UIXJODO Gelstifte 5 Stück 0 5 mm japanische schwarze Tinte feine Spitze glatte Schreibstifte High-End-Serie Stifte für Tagebuch Notizen niedliche Büro Schule(Morandi)

UIXJODO€7.124.4★16,951 rev

DHGKVK Schreibtisch Organizer stiftehalter schreibtisch Mesh Metall Desktop Büro Organizer mit 8 Stifthaltern und 1 Schublade Es Platz zu Hause in der Schule oder im Büro sparen. (Schwarz)

DHGKVK€13.754.5★350 rev

Oxford Trennstreifen aus Karton gelocht 190 g/m 4 Farben 100 Stück

Oxford€4.554.8★2,409 rev

Newest

by launch date

12 Stück Dokumententasche A4 6 Farben Dokumentenmappe 11 Löchern Mappen mit Etikettentasche Wasserdicht Prospekthüllen für Dokumente Organisieren

Caianwin€7.4370 rev

1y ago

Bonsaii Aktenvernichter Schreddert 6 Blätter auf Einmal Vernichtet Kreditkarten und Büroklammern Papierschredder mit Sicherheitsstufe P-4 13-Liter Papierkorb C237-B

bonsaii€26.9312,999 rev

1y ago

Restorgan Schreibtisch Organizer mit Aktenhalter 5-stöckiges Papier Briefkasten Organizer Desktop Organizer und Aufbewahrung Mesh Schreibtisch Organizer und Zubehör für Bürobedarf zu Hause Schwarz

Restorgan€20.65135 rev

1y ago

18 Blöcke Haftnotizen 76 mm x 76 mm Klebezettel zum Beschriften Leicht zu Beschreiben Wiederaufklebbar Super Sticky Notes für Schule Zuhause Büro

YEECOK€8.044,496 rev

1y ago

OFFCUP Büroartikel Set Schreibtisch Set Schreibtischzubehör 10 Kit

OFFCUP€12.45265 rev

1y ago

What buyers say about bürobedarf

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt19%

“Super Produkt”

beworben Vs Tatsächliches Produkt11%

“Wie auf dem Foto abgebildet”

Preis-Leistungs-Verhältnis10%

“Preis Leistung ok”

Benutzerfreundlichkeit7%

“Funktioniert super leichte Handhabung”

Papierqualität5%

“Leicht auf Papier aufzutragen”

Gesamtgröße5%

“Passt”

Stärke5%

“Robuste Qualität”

Haftung/Klebrigkeit4%

“Klebt super”

Farbe3%

“Schöne Pastelfarben”

Magnetische Stärke/Adsorption2%

“Super Magnete”

What buyers complain about

Qualität insgesamt12%

“Müll”

Haltbarkeit11%

“fallen schnell ab”

Haftung/Klebrigkeit8%

“Klebt überhaupt nicht”

Gesamtgröße7%

“Unmöglich so klein”

Geräuschpegel6%

“Klar ist er recht laut”

Funktionalität insgesamt5%

“unfunktionell”

Schreiberfahrung3%

“Schreiben unmöglich”

Heizung3%

“Das gerät wird öfter overheat”

beworben Vs Tatsächliches Produkt3%

“Die Produktbeschreibung hätte besser sein sollen”

Stärke2%

“Etwas sehr fragil”

Top return reasons

Gesamtgröße29%

Farbe10%

Defekt Material/Teile8%

Qualität insgesamt6%

Funktionalität insgesamt6%

Magnetische Stärke/Adsorption3%

Haftung/Klebrigkeit3%

Materialqualität3%

beworben Vs Tatsächliches Produkt3%

Heizung2%

Common questions

Is bürobedarf profitable to sell on Amazon Germany?: The niche generates €187K/yr across 87 tracked products. 4 of 12 products launched in the last 360 days are still selling. 90-day search growth is -18.5%. Flapen's verdict: Worth a look (55/100).
How competitive is the bürobedarf niche?: 66 brands and 233 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 28% of demand.
What do buyers complain about in bürobedarf?: Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Haftung/Klebrigkeit. The return rate is 0.4%.
When does demand for bürobedarf peak?: Demand peaks in Jan; the busiest month runs 1.8× the quietest.
What does it cost to enter the bürobedarf niche?: Listings span €3.22–€56.31; the average listing price is €12.28 (sweet spot $15–$100). The average incumbent carries 6,013 reviews — the moat a new listing must climb.

bürobedarf

bürobedarf market data

Competition & brand share

Demand & seasonality

Top bürobedarf search terms

Top bürobedarf products on Amazon

Top sellers

Newest

Trending

What buyers say about bürobedarf

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Bürobedarf & Schreibwaren