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Bürobedarf

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -18.5% this quarter, so Bürobedarf is a Maybe.

Flapen Score
55
55 / 100
Top 12% of 1,305 Bürobedarf & Schreibwaren niches · +9 vs the category median of 46
Market size
€187K/yr771K searches / yr
90-day growth
-18.5%search demand this quarter
Competition
23%top-5 click share · 66 brands · 233 sellers

Flapen Score

Bürobedarf against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Bürobedarf is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bürobedarf market on Amazon at a glance

Shoppers on Amazon Germany searched for Bürobedarf 771K times last year and spent an estimated €187K. The top 5 brands take 28% of clicks. Demand peaks in Jan. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 771K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €187K a year.

Searches, last 12 months
771K
Growth, 90 days vs prior 90
-18.5%
Conversion, latest week
2.0%
Market size, estimated
€187Ka year
Peak month
January1.8× the quietest month
Top search term
bürobedarf454K searches a year

02 · Price

A sale here is worth €12.28.

Listings sell for €12.28 on average, from €3.22 to €56.31. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At €12.28 that is €0 to €1K a year per listing.

Average price
€12.28under the $15 to $100 sweet spot
Price range
€3.22–€56.31
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #27 within Hefter & Locher. It carries 6,013 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
98%
Out of stock, average day
3.9%
Average rank
#27in Hefter & Locher
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
6,013per listing
Listings tracked
87

04 · Newcomers

4 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Bürobedarf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

66 falling

Sellers

233

Top-5 brand share

28%

Top 20: 68%

Top-5 click share

23%

Top 20: 56%

Open market

68%

  • Brand 18%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Bürobedarf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Bürobedarf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bürobedarf454K/yr
  • büromaterial77K/yr
  • büroartikel62K/yr
  • bürobedarf & schreibwaren53K/yr
  • büro artikel22K/yr
  • büro set24K/yr
  • büro material15K/yr
  • office supplies14K/yr
  • büro bedarf10K/yr
  • büro sachen10K/yr

Reviews and returns

What reviews say buyers love and hate about Bürobedarf

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
12%of negative reviews mention “Qualität insgesamt”
0.4%of orders come back
“Müll”
A buyer, on “Qualität insgesamt”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bürobedarf questions

Answered from the same tracked data.