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Büro Deko

Maybe

The top 5 brands take only 30% of clicks. But demand is soft, at -33.4% this quarter, so Büro Deko is a Maybe.

Flapen Score
50
50 / 100
Top 28% of 1,305 Bürobedarf & Schreibwaren niches · +4 vs the category median of 46
Market size
€55K/yr707K searches / yr
90-day growth
-33.4%search demand this quarter
Competition
29%top-5 click share · 60 brands · 143 sellers

Flapen Score

Büro Deko against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Büro Deko is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Büro Deko market on Amazon at a glance

Shoppers on Amazon Germany searched for Büro Deko 707K times last year and spent an estimated €55K. The top 5 brands take 30% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 707K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €55K a year.

Searches, last 12 months
707K
Growth, 90 days vs prior 90
-33.4%
Conversion, latest week
0.7%
Market size, estimated
€55Ka year
Peak month
December2.7× the quietest month
Top search term
büro deko250K searches a year

02 · Price

A sale here is worth €11.71.

Listings sell for €11.71 on average, from €3.85 to €41.69. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €11.71 that is €0 to €1K a year per listing.

Average price
€11.71under the $15 to $100 sweet spot
Price range
€3.85–€41.69
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #168 within Schreibtischzubehör & Ablage. It carries 1,915 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
94%
Out of stock, average day
6.6%
Average rank
#168in Schreibtischzubehör & Ablage
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
1,915per listing
Listings tracked
71

04 · Newcomers

4 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
31 months

Products

Top Büro Deko products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

60 falling

Sellers

143

Top-5 brand share

30%

Top 20: 66%

Top-5 click share

29%

Top 20: 58%

Open market

67%

  • Brand 110%
  • Brand 28%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Büro Deko search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Büro Deko search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • büro deko250K/yr
  • deko büro93K/yr
  • bürodeko39K/yr
  • büro gadget32K/yr
  • büro gadgets lustig44K/yr
  • büro geschenke34K/yr
  • lustige büro gadgets28K/yr
  • büro dekoration39K/yr
  • büro lustig22K/yr
  • lustige büroartikel17K/yr

Reviews and returns

What reviews say buyers love and hate about Büro Deko

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Gesamtgröße”
1.1%of orders come back
“Sind kleiner als erwartet”
A buyer, on “Gesamtgröße”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Büro Deko questions

Answered from the same tracked data.