Is brush pen profitable to sell on Amazon Germany?

The niche generates €217K/yr across 69 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -34.2%. Flapen's verdict: Worth a look (51/100).

How competitive is the brush pen niche?

22 brands and 173 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in brush pen?

Top complaints mined from reviews: Farbe, Qualität insgesamt, trocken/leerTinte. The return rate is 0.7%.

When does demand for brush pen peak?

Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the brush pen niche?

Listings span €2.88–€209.02; the average listing price is €17.64 (sweet spot $15–$100). The average incumbent carries 2,150 reviews — the moat a new listing must climb.

brush pen

Worth a look

Shows low returns (0.7%), but soft demand (-34.2% this quarter) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Competition

Great24%

top-5 click share — an open shelf

Avg price

Great€17.64

avg listing price — sweet spot $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,150.46

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€217K

€217K/yr · 380K searches

Price range

Okay€2.88–€209.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-34.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, brush pen is a €217K/yr Amazon Germany market (380K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

brush pen market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: €221K–€265K; units × avg price
Conversion rate: 3.2%
Avg BSR: #166
Page quality: 0%
Prime: 97%
Sponsored: 58%
Out of stock: 1.4%
Avg brand age: 45 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

22 falling

Sellers

173

Top-5 brand share

70%

Top 20: 99%

Top-5 click share

24%

Top 20: 61%

Open market

25%

Tombow39%
Pentel11%
Artecho7%
LEGAMI7%
Faber-Castell5%
Ohuhu5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -34.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top brush pen search terms

tombow62K/yr -28.8%1.5% conv.
brush pen57K/yr -24.0%2.5% conv.
tombow brush pen51K/yr -39.7%2.8% conv.
pinselstifte41K/yr -36.5%3.1% conv.
brush pen set34K/yr -45.8%2.4% conv.
legami filzstifte14K/yr -25.5%3.9% conv.
pentel brush pen13K/yr -17.7%2.2% conv.
pinselstifte für erwachsene13K/yr -47.5%3.4% conv.
dual brush pen set12K/yr -27.4%2.9% conv.
brush pens9K/yr -20.7%2.4% conv.

All search terms

Top brush pen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tombow WS-BHS-2P Brush Pen Fudenosuke je 1 x mit Harter und weicher Spitze

Tombow€5.034.8★3,306 rev

Faber-Castell 116452 Black Edition Brush Pen Set mit 20 leuchtenden Farben Filzstifte für Erwachsene Brush Pens zum Ausmalen und Schreiben abwaschbare Tinte

Faber-Castell€11.054.5★440 rev

LEGAMI - 12er Set Filzstifte Mit Pinselspitze Flexible Nylonfaserspitze Für Flüssige Züge und Variable Breiten Markerdurchmesser 1 cm

LEGAMI€8.554.8★1,069 rev

Amteker 24+2 Aquarellstifte Brush Pen Set Malen Pinselstifte mit Flexiblen Nylonspitzen Stifte Mädchen Geschenke 6-11 Jahre Geschenk Mädchen 6-10 Jahre Einschulung Mädchen Kinder Teenager

Amteker€11.064.4★10,744 rev

Pentel Fude Pinselstift M medium

Pentel€6.924.5★8,131 rev

Newest

by launch date

Tombow Urban Sketching Set Japan Edition hochwertige Künstlerstifte & Anleitung Brush Pens & Waterbrush für Aquarelle Metallbox zur Aufbewahrung [URBAN-SET2]

Tombow€18.8430 rev

1y ago

Artecho Dual Brush Pen Set 120 Farben mit Schwarzer Tragetasche Filzstifte Dicke und Dünne Pinselstifte set Stifte für Bullet journal Kalligraphie Manga Malbücher und Handlettering

Artecho€23.282,424 rev

2y ago

Artecho Dual Brush Pen Set 72 Farben mit Schwarzer Tragetasche Filzstifte Dicke und Dünne Pinselstifte set Stifte für Bullet journal Kalligraphie Manga Malbücher und Handlettering

Artecho€15.442,424 rev

2y ago

STATIONERY ISLAND Aquarellstifte 37-teilig 36 Aquarell Pinselstifte 1 Wassertankpinsel Brush Pen Set für Kinder & Erwachsene Aquarellpinsel Stifte für Kalligraphie Malerei

STATIONERY ISLAND€11.302,301 rev

2y ago

LEGAMI - Set mit 12 Filzstiften Teddy Friends 12 sortierte Farben waschbar und ungiftig nicht eindringende Spitze feine und breite Striche für Kinder und Mädchen wiederverwendbare Verpackung

LEGAMI€6.92546 rev

2y ago

What buyers say about brush pen

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe33%

“Brilliante Farben einfach nur schön”

Qualität insgesamt13%

“Top Produkt”

Stift/Bleistiftqualität10%

“Schöne Filzstifte mit Pinselspitze”

Haftung/Klebrigkeit8%

“Bester Kleber für Papierarbeiten”

Schreiberfahrung7%

“Die Brush Pens überzeugen durch ihre flexible Spitze, die auch nach intensiver Nutzung über ein halbes Jahr hinweg stabil bleibt – perfekt für präzises Schreiben, feine Details oder fließende Lettering-Übergänge”

Preis-Leistungs-Verhältnis5%

“Für alles andere hat man hier sehr viel Value for money”

Zeichenerfahrung3%

“Super Farben um feine highlits zu schaffen auf Leinwand Bilder”

Feder-/Spitzenqualität3%

beworben Vs Tatsächliches Produkt2%

“alles wie beschrieben”

Spaß/Unterhaltungserlebnis1%

“Macht total Spaß”

What buyers complain about

Farbe14%

“Nicht viel Farbe”

Qualität insgesamt10%

“Qualität fraglich”

trocken/leerTinte8%

“Filzstifte ausgetrocknet”

Funktionalität insgesamt7%

“Übergänge gestalten unmöglich”

Feder-/Spitzenqualität6%

“Spitzen sind nach kurzer Zeit sehr ausgefranst”

Feucht/Trocken5%

“Teilweise ausgetrocknet”

Haltbarkeit5%

“überhaupt nicht haltbar”

Schreiberfahrung4%

“Schreibt sehr dünn”

Haftung/Klebrigkeit4%

“Die Kappen sind wie festgeklebt”

Trocknungszeit4%

“Ein kleines manko, sie trocknen sehr schnell aus”

Top return reasons

Farbe15%

Qualität insgesamt10%

Funktionalität insgesamt9%

trocken/leerTinte9%

beworben Vs Tatsächliches Produkt7%

Anzeigefarben7%

Gesamtgröße4%

Defekt Material/Teile4%

Produktzustand3%

Feucht/Trocken3%

Common questions

Is brush pen profitable to sell on Amazon Germany?: The niche generates €217K/yr across 69 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -34.2%. Flapen's verdict: Worth a look (51/100).
How competitive is the brush pen niche?: 22 brands and 173 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in brush pen?: Top complaints mined from reviews: Farbe, Qualität insgesamt, trocken/leerTinte. The return rate is 0.7%.
When does demand for brush pen peak?: Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the brush pen niche?: Listings span €2.88–€209.02; the average listing price is €17.64 (sweet spot $15–$100). The average incumbent carries 2,150 reviews — the moat a new listing must climb.

brush pen

brush pen market data

Competition & brand share

Demand & seasonality

Top brush pen search terms

Top brush pen products on Amazon

Top sellers

Newest

Trending

What buyers say about brush pen

What buyers love

What buyers complain about

Top return reasons

Common questions

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