Brush Pen
MaybeAn estimated 0.7% of orders come back. But demand is soft, at -34.2% this quarter, so Brush Pen is a Maybe.
- Flapen Score
- 51 / 100Top 25% of 1,305 Bürobedarf & Schreibwaren niches · +5 vs the category median of 4651
- Market size
- €217K/yr380K searches / yr
- 90-day growth
- -34.2%search demand this quarter
- Competition
- 24%top-5 click share · 22 brands · 173 sellers
Flapen Score
Brush Pen against its category
The dotted line is the Bürobedarf & Schreibwaren average. Past it, Brush Pen is stronger. Inside it, weaker.
Market
The Brush Pen market on Amazon at a glance
Shoppers on Amazon Germany searched for Brush Pen 380K times last year and spent an estimated €217K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 380K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €217K a year.
- Searches, last 12 months
- 380K
- Growth, 90 days vs prior 90
- -34.2%
- Conversion, latest week
- 3.2%
- Market size, estimated
- €217Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- tombow62K searches a year
02 · Price
A sale here is worth €17.64.
Listings sell for €17.64 on average, from €2.88 to €209.02. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At €17.64 that is €2K to €4K a year per listing.
- Average price
- €17.64inside the $15 to $100 sweet spot
- Price range
- €2.88–€209.02
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €2K–€4K
- Returns
- 0.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #166 within Schreib- & Korrekturbedarf. It carries 2,150 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 97%
- Out of stock, average day
- 1.4%
- Average rank
- #166in Schreib- & Korrekturbedarf
- Average rating
- 4.62 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,150per listing
- Listings tracked
- 69
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Brush Pen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
22 falling
Sellers
173
Top-5 brand share
70%
Top 20: 99%
Top-5 click share
24%
Top 20: 61%
Open market
25%
- Brand 139%
- Brand 211%
- Brand 37%
- Brand 47%
- Brand 55%
- Brand 65%
Demand
Brush Pen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Brush Pen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tombow62K/yr
- brush pen57K/yr
- tombow brush pen51K/yr
- pinselstifte41K/yr
- brush pen set34K/yr
- legami filzstifte14K/yr
- pentel brush pen13K/yr
- pinselstifte für erwachsene13K/yr
- dual brush pen set12K/yr
- brush pens9K/yr
Reviews and returns
What reviews say buyers love and hate about Brush Pen
We read the reviews and the return reasons for every product selling here.
“Nicht viel Farbe”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brush Pen questions
Answered from the same tracked data.