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Brother P-touch Bänder

Fail

Demand is soft, at -23.9% this quarter, so Brother P-touch Bänder is a Fail.

Flapen Score
44
44 / 100
Ranks 735 of 1,305 Bürobedarf & Schreibwaren niches · −2 vs the category median of 46
Market size
€308K/yr271K searches / yr
90-day growth
-23.9%search demand this quarter
Competition
78%top-5 click share · 10 brands · 111 sellers

Flapen Score

Brother P-touch Bänder against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Brother P-touch Bänder is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brother P-touch Bänder market on Amazon at a glance

Shoppers on Amazon Germany searched for Brother P-touch Bänder 271K times last year and spent an estimated €308K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 271K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €308K a year.

Searches, last 12 months
271K
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
8.9%
Market size, estimated
€308Ka year
Peak month
January3.1× the quietest month
Top search term
brother p-touch bänder100K searches a year

02 · Price

A sale here is worth €12.78.

Listings sell for €12.78 on average, from €6.20 to €54.60. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At €12.78 that is €16K to €19K a year per listing.

Average price
€12.78under the $15 to $100 sweet spot
Price range
€6.20–€54.60
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
€16K–€19K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #110 within Etiketten, Register & Stempel. It carries 2,307 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#110in Etiketten, Register & Stempel
Average rating
4.66 starsAmazon Germany average 4.37 stars
Average reviews
2,307per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Brother P-touch Bänder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

111

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

7%

  • Brand 132%
  • Brand 226%
  • Brand 315%
  • Brand 410%
  • Brand 58%
  • Brand 63%
  • Open — no brand owns it (4 brands, 7%)

Demand

Brother P-touch Bänder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.1×

Search terms

Top Brother P-touch Bänder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brother p-touch bänder100K/yr
  • tze-23119K/yr
  • brother p-touch bänder 12mm23K/yr
  • schriftbänder14K/yr
  • tze12K/yr
  • brother tze-23111K/yr
  • beschriftungsband11K/yr
  • p touch schriftband 12mm12K/yr
  • brother tze8K/yr
  • tze-231 12mm brother8K/yr

Reviews and returns

What reviews say buyers love and hate about Brother P-touch Bänder

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Gesamtgröße”
21%of negative reviews mention “Qualität insgesamt”
0.3%of orders come back
“Unbrauchbar Billigware”
A buyer, on “Qualität insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Brother P-touch Bänder questions

Answered from the same tracked data.