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Briefwaage

soft demand (-25.0% this quarter) — Briefwaage doesn't clear our bar today.

Flapen Score

49
Skip it

Top 32% of 1,305 Bürobedarf & Schreibwaren niches · +3 vs the category median of 46

Market size 27Growth 13Conversion 94Competition 54Returns 94Price range 52Avg price 46Brand share 68Review moat 21Quality gap 37
This niche Category average · 1,305 niches

Is Briefwaage profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Briefwaage is a €117K/yr Amazon Germany market (86K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 49/100.

Briefwaage: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.0% over the last 90 days and 11.8% of searches end in a purchase.

€117K

revenue / yr

Units sold / yr10K
Search volume / yr-25.0%86K
Conversion rate11.8%
Avg price€11.56

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers17 · 48
Top-5 product click share53%
Open market36%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement91%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews10,847

Top Briefwaage products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

€0€6K€12K€18K€23K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

48

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

53%

Top 20: 98%

Open market

28%

  • GRIFEMA20%
  • Diyife12%
  • Vinabo12%
  • G&G10%
  • GENIE9%
  • deleyCON8%

Briefwaage demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume86KCVR11.8%Products22Brands17Top 5 Brands64%OOS Rate7.0%Rating4.5★Reviews10,847Avg BSR#37
2K2KHoliday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Briefwaage search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • briefwaage54K/yr
  • briefwaage digital19K/yr
  • briefwaagen6K/yr
  • briefwaage digital 0 01g 1000g5K/yr
  • briefwage2K/yr

What reviews say buyers love and hate about Briefwaage

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Preis-Leistungs-Verhältnis18%

In Bezug auf Preis/Leistung ein absolutes Highlight

Benutzerfreundlichkeit16%

Super Waage einfache Handhabung

beworben Vs Tatsächliches Produkt12%

Sie sieht aus wie auf dem Foto

Qualität insgesamt11%

Super Produkt

Gesamtgröße8%

Passt

What buyers complain about

80% of reviews
Haltbarkeit24%

Leider schnell Defekt

Messung / Ablesegenauigkeit13%

Misst leichte Artikel nicht genau

Gesamtgröße12%

winzig

Qualität insgesamt11%

Müll

Funktionalität insgesamt5%

Funktioniert nicht

Briefwaage return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
50%
2Funktionalität insgesamt
16%
3Messung / Ablesegenauigkeit
9%
4Gesamt anzeigen
4%
5Defekt Material/Teile
4%

Common Briefwaage questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Briefwaage 49/100 on Amazon Germany — Skip it. The niche generates €117K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -25.0% over the last 90 days.
Search demand for Briefwaage on Amazon Germany is steady year-round — the busiest month runs 1.5× the quietest.