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Briefumschläge Bunt

Fail

Prices span $3.73–$15.80, mostly outside the sweet spot, so Briefumschläge Bunt is a Fail.

Flapen Score
45
45 / 100
Ranks 687 of 1,305 Bürobedarf & Schreibwaren niches · −1 vs the category median of 46
Market size
€67K/yr99K searches / yr
90-day growth
+5.1%search demand this quarter
Competition
61%top-5 click share · 19 brands · 39 sellers

Flapen Score

Briefumschläge Bunt against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Briefumschläge Bunt is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Briefumschläge Bunt market on Amazon at a glance

Shoppers on Amazon Germany searched for Briefumschläge Bunt 99K times last year and spent an estimated €67K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €67K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
+5.1%
Conversion, latest week
8.2%
Market size, estimated
€67Ka year
Peak month
December1.8× the quietest month
Top search term
briefumschläge bunt35K searches a year

02 · Price

A sale here is worth €8.32.

Listings sell for €8.32 on average, from €3.73 to €15.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €8.32 that is €832 to €2K a year per listing.

Average price
€8.32under the $15 to $100 sweet spot
Price range
€3.73–€15.80
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€832–€2K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #137 within Papierprodukte. It carries 249 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
86%
Out of stock, average day
20.2%
Average rank
#137in Papierprodukte
Average rating
4.69 starsAmazon Germany average 4.37 stars
Average reviews
249per listing
Listings tracked
22

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Briefumschläge Bunt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

39

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

26%

  • Brand 120%
  • Brand 218%
  • Brand 317%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Briefumschläge Bunt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '24Holiday '24Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Briefumschläge Bunt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • briefumschläge bunt35K/yr
  • bunte briefumschläge23K/yr
  • farbige briefumschläge14K/yr
  • briefumschläge farbig10K/yr
  • bunte umschläge7K/yr
  • umschläge bunt5K/yr
  • briefumschlag bunt5K/yr

Reviews and returns

What reviews say buyers love and hate about Briefumschläge Bunt

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Farbe”
33%of negative reviews mention “Haftung/Klebrigkeit”
0.6%of orders come back
“Nicht selbstklebend”
A buyer, on “Haftung/Klebrigkeit”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Briefumschläge Bunt questions

Answered from the same tracked data.