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Briefumschläge Bunt

prices mostly outside the sweet spot ($3.73–$15.80) — Briefumschläge Bunt doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 687 of 1,305 Bürobedarf & Schreibwaren niches · −1 vs the category median of 46

Market size 17Growth 31Conversion 80Competition 41Returns 97Price range 7Avg price 23Brand share 59Review moat 88Quality gap 19
This niche Category average · 1,305 niches

Is Briefumschläge Bunt profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Briefumschläge Bunt is a €67K/yr Amazon Germany market (99K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Briefumschläge Bunt: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +5.1% over the last 90 days and 8.2% of searches end in a purchase.

€67K

revenue / yr

Units sold / yr8K
Search volume / yr+5.1%99K
Conversion rate8.2%
Avg price€8.32

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers19 · 39
Top-5 product click share61%
Open market30%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement95%
New entrants (1y)5· 0 succeeded
Avg rating4.7★
Avg reviews249

Top Briefumschläge Bunt products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€7K€10K€13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

39

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

26%

  • Hmznows20%
  • Maxmoc18%
  • Stylex17%
  • Moosono7%
  • Noa Home Deco7%
  • ITClosud5%

Briefumschläge Bunt demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume99KCVR8.2%Products22Brands19Top 5 Brands70%OOS Rate20.2%Rating4.7★Reviews249Avg BSR#137
4K3KBlack Friday '24Holiday '24Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Top Briefumschläge Bunt search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • briefumschläge bunt35K/yr
  • bunte briefumschläge23K/yr
  • farbige briefumschläge14K/yr
  • briefumschläge farbig10K/yr
  • bunte umschläge7K/yr
  • umschläge bunt5K/yr
  • briefumschlag bunt5K/yr

What reviews say buyers love and hate about Briefumschläge Bunt

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Farbe41%

Pastellfarben sind traumhaft

Qualität insgesamt11%

Top Produkt

Papierhelligkeit9%

Das Papier wirkt stabil und nicht zu dünn, und die Umschläge sind ordentlich verarbeitet

Papierqualität6%

Super schöne Umschläge

beworben Vs Tatsächliches Produkt6%

sie funktionieren jedenfalls, wie sie sollen

What buyers complain about

70% of reviews
Haftung/Klebrigkeit33%

Nicht selbstklebend

Gesamtgröße14%

sind sehr klein

Papierqualität7%

Papier ist sehr dünn

Dicke7%

Papier ist sehr dünn

beworben Vs Tatsächliches Produkt3%

Irreführende Beschreibung

Briefumschläge Bunt return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
72%
2Farbe
16%
3Qualität insgesamt
5%
4Dünn
1%
5Papierqualität
1%

Common Briefumschläge Bunt questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Briefumschläge Bunt 45/100 on Amazon Germany — Skip it. The niche generates €67K/yr across 22 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved +5.1% over the last 90 days.
Search demand for Briefumschläge Bunt on Amazon Germany peaks in Nov–Dec, where the busiest month runs 1.8× the quietest.