Skip to content

Briefumschläge A5

soft demand (-17.4% this quarter) — Briefumschläge A5 doesn't clear our bar today.

Flapen Score

49
Skip it

Top 32% of 1,305 Bürobedarf & Schreibwaren niches · +3 vs the category median of 46

Market size 39Growth 16Conversion 84Competition 52Returns 96Price range 38Avg price 31Brand share 66Review moat 60Quality gap 21
This niche Category average · 1,305 niches

Is Briefumschläge A5 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Briefumschläge A5 is a €195K/yr Amazon Germany market (219K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.

Briefumschläge A5: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.4% over the last 90 days and 9.2% of searches end in a purchase.

€195K

revenue / yr

Units sold / yr25K
Search volume / yr-17.4%219K
Conversion rate9.2%
Avg price€9.69

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers18 · 53
Top-5 product click share54%
Open market35%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement86%
New entrants (1y)2· 0 succeeded
Avg rating4.7★
Avg reviews1,093

Top Briefumschläge A5 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

€0€19K€39K€58K€78K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

53

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

54%

Top 20: 90%

Open market

30%

  • Bantex20%
  • Blake18%
  • Emerson11%
  • hoffnungsart11%
  • NEUSER PAPIER5%
  • druck.de5%

Briefumschläge A5 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume219KCVR9.2%Products28Brands18Top 5 Brands65%OOS Rate0.0%Rating4.7★Reviews1,093Avg BSR#32
6K4KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Top Briefumschläge A5 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • briefumschläge a542K/yr
  • umschläge a526K/yr
  • briefumschlag a514K/yr
  • briefumschlag din a514K/yr
  • umschlag a513K/yr
  • briefumschläge c514K/yr
  • kuvert a511K/yr
  • din a5 umschläge12K/yr
  • briefumschläge din a59K/yr
  • c5 umschläge9K/yr

What reviews say buyers love and hate about Briefumschläge A5

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Qualität insgesamt33%

Super Produkt

beworben Vs Tatsächliches Produkt15%

Wie bestellt

Preis-Leistungs-Verhältnis14%

Preis-Leistung fair, stabil, reißen nicht, gutes Material

Papierqualität8%

Solide Briefumschläge zum attraktiven Preis

Haftung/Klebrigkeit6%

der Klebestreifen hält super

What buyers complain about

91% of reviews
Haftung/Klebrigkeit43%

Kuverts sind nicht selbstklebend

Qualität insgesamt14%

Schlechte Qualität

Papierqualität12%

Das Papier fühlt sich an wie die Tape

Dicke12%

Etwas dünn, sonst okay

Stärke4%

Sie sind nur sehr dünn

Briefumschläge A5 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
77%
2Farbe
11%
3Qualität insgesamt
3%
4Dünn
2%
5Papierqualität
2%

Common Briefumschläge A5 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Briefumschläge A5 49/100 on Amazon Germany — Skip it. The niche generates €195K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -17.4% over the last 90 days.
Search demand for Briefumschläge A5 on Amazon Germany peaks in Dec, where the busiest month runs 1.6× the quietest.