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Briefumschläge A5

Fail

Demand is soft, at -17.4% this quarter, so Briefumschläge A5 is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,305 Bürobedarf & Schreibwaren niches · +3 vs the category median of 46
Market size
€195K/yr219K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
54%top-5 click share · 18 brands · 53 sellers

Flapen Score

Briefumschläge A5 against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Briefumschläge A5 is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Briefumschläge A5 market on Amazon at a glance

Shoppers on Amazon Germany searched for Briefumschläge A5 219K times last year and spent an estimated €195K. The top 5 brands take 65% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €195K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
9.2%
Market size, estimated
€195Ka year
Peak month
December1.6× the quietest month
Top search term
briefumschläge a542K searches a year

02 · Price

A sale here is worth €9.69.

Listings sell for €9.69 on average, from €1.80 to €23.12. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At €9.69 that is €7K to €10K a year per listing.

Average price
€9.69under the $15 to $100 sweet spot
Price range
€1.80–€23.12
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
€7K–€10K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Umschläge & Versandzubehör. It carries 1,093 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#32in Umschläge & Versandzubehör
Average rating
4.66 starsAmazon Germany average 4.37 stars
Average reviews
1,093per listing
Listings tracked
28

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Briefumschläge A5 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

53

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

54%

Top 20: 90%

Open market

30%

  • Brand 120%
  • Brand 218%
  • Brand 311%
  • Brand 411%
  • Brand 55%
  • Brand 65%

Demand

Briefumschläge A5 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Briefumschläge A5 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • briefumschläge a542K/yr
  • umschläge a526K/yr
  • briefumschlag a514K/yr
  • briefumschlag din a514K/yr
  • umschlag a513K/yr
  • briefumschläge c514K/yr
  • kuvert a511K/yr
  • din a5 umschläge12K/yr
  • briefumschläge din a59K/yr
  • c5 umschläge9K/yr

Reviews and returns

What reviews say buyers love and hate about Briefumschläge A5

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Qualität insgesamt”
43%of negative reviews mention “Haftung/Klebrigkeit”
0.7%of orders come back
“Kuverts sind nicht selbstklebend”
A buyer, on “Haftung/Klebrigkeit”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Briefumschläge A5 questions

Answered from the same tracked data.