Is Briefumschläge A4 profitable to sell on Amazon Germany?

Flapen scores Briefumschläge A4 46 out of 100 on Amazon Germany, a Fail. Shoppers spend €360K a year across 15 tracked products. Search demand grew -5.6% in the last 90 days.

How competitive is the Briefumschläge A4 niche on Amazon Germany?

11 brands and 59 sellers compete in Briefumschläge A4 on Amazon Germany. The top 5 Briefumschläge A4 products take 67% of clicks, and the top 5 brands take 79%.

What do buyers complain about in Briefumschläge A4?

Briefumschläge A4 buyers on Amazon Germany complain most about Haftung/Klebrigkeit, Papierqualität, and Dicke. An estimated 0.2% of orders come back.

When does demand for Briefumschläge A4 peak?

Search demand for Briefumschläge A4 on Amazon Germany peaks in Aug–Sep, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Briefumschläge A4 niche?

Briefumschläge A4 sells for €7.91 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.11 to €16.48. The average product has 1,352 reviews, the count a new listing must catch up to.

Briefumschläge A4

Fail

Prices span $2.11–$16.48, mostly outside the sweet spot, so Briefumschläge A4 is a Fail.

Flapen Score: 46
46 / 100Ranks 617 of 1,305 Bürobedarf & Schreibwaren niches · on the category median
Market size: €360K/yr305K searches / yr
90-day growth: -5.6%search demand this quarter
Competition: 67%top-5 click share · 11 brands · 59 sellers

Flapen Score

Briefumschläge A4 against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Briefumschläge A4 is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Briefumschläge A4 market on Amazon at a glance

Shoppers on Amazon Germany searched for Briefumschläge A4 305K times last year and spent an estimated €360K. The top 5 brands take 79% of clicks. Demand peaks in Aug–Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 14.9% of those searches ended in a purchase.

Shoppers searched for this 305K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €360K a year.

Searches, last 12 months: 305K
Growth, 90 days vs prior 90: -5.6%
Conversion, latest week: 14.9%
Market size, estimated: €360Ka year
Peak month: August1.7× the quietest month
Top search term: briefumschläge din a451K searches a year

02 · Price

A sale here is worth €7.91.

Listings sell for €7.91 on average, from €2.11 to €16.48. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At €7.91 that is €20K to €24K a year per listing.

Average price: €7.91under the $15 to $100 sweet spot
Price range: €2.11–€16.48
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 50K–60K
Units per listing a year: 2,500–3,000
Revenue per listing a year: €20K–€24K
Returns: 0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Umschläge & Versandzubehör. It carries 1,352 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 93%
Out of stock, average day: 0.0%
Average rank: #19in Umschläge & Versandzubehör
Average rating: 4.69 starsAmazon Germany average 4.37 stars
Average reviews: 1,352per listing
Listings tracked: 15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 59 months

Products

Top Briefumschläge A4 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

16%

Brand 134%
Brand 225%
Brand 38%
Brand 46%
Brand 56%
Brand 65%
Open — no brand owns it (5 brands, 16%)

Demand

Briefumschläge A4 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Aug, Sep · busiest ÷ quietest = 1.7×

Search terms

Top Briefumschläge A4 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

briefumschläge din a451K/yr -6.3%15.2% conv.
umschläge a450K/yr +18.3%10.7% conv.
din a4 umschläge40K/yr -9.2%16.1% conv.
briefumschläge a435K/yr -15.4%15.8% conv.
umschlag a420K/yr +12.6%7.6% conv.
briefumschlag a418K/yr -5.3%15.1% conv.
a4 briefumschläge ohne fenster9K/yr -7.8%21.0% conv.
kuvert a49K/yr -2.3%15.1% conv.
großbrief8K/yr +0.7%5.6% conv.
a4 umschläge ohne fenster5K/yr -10.9%22.5% conv.

Reviews and returns

What reviews say buyers love and hate about Briefumschläge A4

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Qualität insgesamt”

28%of negative reviews mention “Haftung/Klebrigkeit”

0.2%of orders come back

“Klebt nicht”

A buyer, on “Haftung/Klebrigkeit”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Briefumschläge A4 questions

Answered from the same tracked data.

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