Briefumschläge
Briefumschläge shows low returns (0.3%), but soft demand (-15.7% this quarter) keeps it on the watch list.
Flapen Score
Top 12% of 1,305 Bürobedarf & Schreibwaren niches · +9 vs the category median of 46
Is Briefumschläge profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Briefumschläge is a €1.1M/yr Amazon Germany market (971K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.
Briefumschläge: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -15.7% over the last 90 days and 11.9% of searches end in a purchase.
€1.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 26 products
Top Briefumschläge products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
POSTHORN Briefumschläge DIN lang (100 Stück) - Fenster selbstklebend - Weiß
- Price
- €4.49
- Rating
- 4.7/5
- Reviews
- 782
- Age
- 12y ago
Herlitz Briefumschlag C6 weiß haftklebend ohne Fenster 100 Stück mit Innendruck eingeschweißt in Folienpackung 100 Stück
- Price
- €3.57
- Rating
- 4.8/5
- Reviews
- 2,435
- Age
- 18y ago
POSTHORN Briefumschläge DIN lang (100 Stück) - Fenster selbstklebend - Weiß
- Price
- €4.64
- Rating
- 4.8/5
- Reviews
- 889
- Age
- 12y ago
Herlitz Briefumschlag DIN Lang Selbstklebend 100 Stück mit Innendruck in Folienpackung eingeschweißt weiß
- Price
- €3.57
- Rating
- 4.7/5
- Reviews
- 8,248
- Age
- 18y ago
FairToner Briefumschlag DIN Lang Selbstklebend (100 Stück) mit Innendruck in Folienpackung-eingeschweißt weiß ohne Fenster
- Price
- €6.12
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 1y ago
Trending
90-day click momentum
FairToner Briefumschläge DIN lang ohne Fenster 75gsm (1.000 Stück) selbstklebend 22 x 11 cm weiß
- Price
- €20.91
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 1y ago
FairToner Briefumschlag DIN Lang Selbstklebend (100 Stück) mit Innendruck in Folienpackung-eingeschweißt weiß ohne Fenster
- Price
- €6.12
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 1y ago
Netuno 100 Umschläge Weiß DIN C6 11 4 x 16 2 cm 90g Briefumschläge c6 ohne Fenster haftklebend Papierumschläge Premium-Qualität Briefkuverts Papier Geschäftsumschläge mit Innendruck office envelope
- Price
- €8.49
- Rating
- 4.7/5
- Reviews
- 200
- Age
- 2y ago
FairToner Briefumschläge DIN lang mit Fenster (1.000 Stück) selbstklebend Fensterbriefumschläge 22 x 11 cm weiß
- Price
- €20.49
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 1y ago
Briefumschläge B6 50 Stück Braune Briefumschläge Ohne Fenster mit Aufklebern 140g/m Kraftpapier Umschläge mit Nassklebung für Einladungen Briefe Grußkarten Geburtstagskarten (17 5 x 12 5 cm)
- Price
- €7.65
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 1y ago
Newest
by launch date
250 Stück Briefumschläge Kuverts C6 - ohne Fenster - weiß
- Price
- €12.01
- Rating
- 4.8/5
- Reviews
- 162
- Age
- 1y ago
FairToner Briefumschlag DIN Lang Selbstklebend (100 Stück) mit Innendruck in Folienpackung-eingeschweißt weiß ohne Fenster
- Price
- €6.12
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 1y ago
FairToner Briefumschläge DIN lang ohne Fenster 75gsm (1.000 Stück) selbstklebend 22 x 11 cm weiß
- Price
- €20.91
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 1y ago
FairToner Briefumschläge DIN lang mit Fenster (1.000 Stück) selbstklebend Fensterbriefumschläge 22 x 11 cm weiß
- Price
- €20.49
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 1y ago
Briefumschläge B6 50 Stück Braune Briefumschläge Ohne Fenster mit Aufklebern 140g/m Kraftpapier Umschläge mit Nassklebung für Einladungen Briefe Grußkarten Geburtstagskarten (17 5 x 12 5 cm)
- Price
- €7.65
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 rising
Sellers
69
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
53%
Top 20: 94%
Open market
17%
- POSTHORN MADE BY BONG28%
- Herlitz22%
- Generisch9%
- FairToner8%
- Noa Home Deco8%
- Blake8%
- Open — no brand owns it (9 brands, 17%)
Briefumschläge demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.7×
Top Briefumschläge search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- briefumschläge454K/yr
- briefumschläge ohne fenster105K/yr
- umschläge59K/yr
- briefumschläge c649K/yr
- briefumschlag46K/yr
- kuvert37K/yr
- brief34K/yr
- umschläge a620K/yr
- briefe27K/yr
- envelopes19K/yr
What reviews say buyers love and hate about Briefumschläge
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Super Produkt”
“Preis Leistung OK”
“Erfüllt Zweck”
“Selbstklebend”
“Gute Papierdicke, sehr robust”
What buyers complain about
79% of reviews“Nicht selbstklebend”
“aber eher aus wie Recyclingpapier”
“Farbe ist nicht weiß”
“Für diese Qualität zu teuer”
“Dünn, schlecht verarbeitet und enttäuschend”
Briefumschläge return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Briefumschläge questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
