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Briefumschläge

Maybe

An estimated 0.3% of orders come back. But demand is soft, at -15.7% this quarter, so Briefumschläge is a Maybe.

Flapen Score
55
55 / 100
Top 12% of 1,305 Bürobedarf & Schreibwaren niches · +9 vs the category median of 46
Market size
€1.1M/yr971K searches / yr
90-day growth
-15.7%search demand this quarter
Competition
53%top-5 click share · 15 brands · 69 sellers

Flapen Score

Briefumschläge against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Briefumschläge is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Briefumschläge market on Amazon at a glance

Shoppers on Amazon Germany searched for Briefumschläge 971K times last year and spent an estimated €1.1M. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 971K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.1M a year.

Searches, last 12 months
971K
Growth, 90 days vs prior 90
-15.7%
Conversion, latest week
11.9%
Market size, estimated
€1.1Ma year
Peak month
December1.7× the quietest month
Top search term
briefumschläge454K searches a year

02 · Price

A sale here is worth €9.38.

Listings sell for €9.38 on average, from €0.79 to €24.94. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At €9.38 that is €47K to €56K a year per listing.

Average price
€9.38under the $15 to $100 sweet spot
Price range
€0.79–€24.94
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100K–125K
Units per listing a year
5,000–6,000
Revenue per listing a year
€47K–€56K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #19 within Umschläge & Versandzubehör. It carries 1,254 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
81%
Out of stock, average day
3.3%
Average rank
#19in Umschläge & Versandzubehör
Average rating
4.66 starsAmazon Germany average 4.37 stars
Average reviews
1,254per listing
Listings tracked
26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Briefumschläge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

69

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

17%

  • Brand 128%
  • Brand 222%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 68%
  • Open — no brand owns it (9 brands, 17%)

Demand

Briefumschläge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Briefumschläge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • briefumschläge454K/yr
  • briefumschläge ohne fenster105K/yr
  • umschläge59K/yr
  • briefumschläge c649K/yr
  • briefumschlag46K/yr
  • kuvert37K/yr
  • brief34K/yr
  • umschläge a620K/yr
  • briefe27K/yr
  • envelopes19K/yr

Reviews and returns

What reviews say buyers love and hate about Briefumschläge

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Qualität insgesamt”
40%of negative reviews mention “Haftung/Klebrigkeit”
0.3%of orders come back
“Nicht selbstklebend”
A buyer, on “Haftung/Klebrigkeit”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Briefumschläge questions

Answered from the same tracked data.