Briefumschläge
MaybeAn estimated 0.3% of orders come back. But demand is soft, at -15.7% this quarter, so Briefumschläge is a Maybe.
- Flapen Score
- 55 / 100Top 12% of 1,305 Bürobedarf & Schreibwaren niches · +9 vs the category median of 4655
- Market size
- €1.1M/yr971K searches / yr
- 90-day growth
- -15.7%search demand this quarter
- Competition
- 53%top-5 click share · 15 brands · 69 sellers
Flapen Score
Briefumschläge against its category
The dotted line is the Bürobedarf & Schreibwaren average. Past it, Briefumschläge is stronger. Inside it, weaker.
Market
The Briefumschläge market on Amazon at a glance
Shoppers on Amazon Germany searched for Briefumschläge 971K times last year and spent an estimated €1.1M. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 11.9% of those searches ended in a purchase.
Shoppers searched for this 971K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.1M a year.
- Searches, last 12 months
- 971K
- Growth, 90 days vs prior 90
- -15.7%
- Conversion, latest week
- 11.9%
- Market size, estimated
- €1.1Ma year
- Peak month
- December1.7× the quietest month
- Top search term
- briefumschläge454K searches a year
02 · Price
A sale here is worth €9.38.
Listings sell for €9.38 on average, from €0.79 to €24.94. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At €9.38 that is €47K to €56K a year per listing.
- Average price
- €9.38under the $15 to $100 sweet spot
- Price range
- €0.79–€24.94
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- €47K–€56K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #19 within Umschläge & Versandzubehör. It carries 1,254 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 81%
- Out of stock, average day
- 3.3%
- Average rank
- #19in Umschläge & Versandzubehör
- Average rating
- 4.66 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,254per listing
- Listings tracked
- 26
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Briefumschläge products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
69
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
53%
Top 20: 94%
Open market
17%
- Brand 128%
- Brand 222%
- Brand 39%
- Brand 48%
- Brand 58%
- Brand 68%
- Open — no brand owns it (9 brands, 17%)
Demand
Briefumschläge search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Briefumschläge search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- briefumschläge454K/yr
- briefumschläge ohne fenster105K/yr
- umschläge59K/yr
- briefumschläge c649K/yr
- briefumschlag46K/yr
- kuvert37K/yr
- brief34K/yr
- umschläge a620K/yr
- briefe27K/yr
- envelopes19K/yr
Reviews and returns
What reviews say buyers love and hate about Briefumschläge
We read the reviews and the return reasons for every product selling here.
“Nicht selbstklebend”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Briefumschläge questions
Answered from the same tracked data.









