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Briefständer

Fail

Demand is soft, at -36.9% this quarter, so Briefständer is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,305 Bürobedarf & Schreibwaren niches · +3 vs the category median of 46
Market size
€51K/yr158K searches / yr
90-day growth
-36.9%search demand this quarter
Competition
38%top-5 click share · 35 brands · 103 sellers

Flapen Score

Briefständer against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Briefständer is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Briefständer market on Amazon at a glance

Shoppers on Amazon Germany searched for Briefständer 158K times last year and spent an estimated €51K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -36.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €51K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-36.9%
Conversion, latest week
2.1%
Market size, estimated
€51Ka year
Peak month
January2.0× the quietest month
Top search term
briefhalter31K searches a year

02 · Price

A sale here is worth €14.99.

Listings sell for €14.99 on average, from €5.37 to €63.49. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €14.99 that is €0 to €1K a year per listing.

Average price
€14.99under the $15 to $100 sweet spot
Price range
€5.37–€63.49
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
2.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #201 within Mappen, Ordner & Zubehör. It carries 281 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
92%
Out of stock, average day
6.9%
Average rank
#201in Mappen, Ordner & Zubehör
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
281per listing
Listings tracked
48

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Briefständer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

35 falling

Sellers

103

Top-5 brand share

59%

Top 20: 88%

Top-5 click share

38%

Top 20: 73%

Open market

37%

  • Brand 122%
  • Brand 217%
  • Brand 311%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Briefständer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Search terms

Top Briefständer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • briefhalter31K/yr
  • brief organizer20K/yr
  • briefständer25K/yr
  • dokumentenhalter21K/yr
  • post organizer19K/yr
  • briefhalter schreibtisch8K/yr
  • briefhalter holz5K/yr
  • briefe organizer5K/yr
  • organizer briefe6K/yr
  • briefsammler4K/yr

Reviews and returns

What reviews say buyers love and hate about Briefständer

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Preis-Leistungs-Verhältnis”
2.1%of orders come back
“teuer”
A buyer, on “Preis-Leistungs-Verhältnis”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Briefständer questions

Answered from the same tracked data.