Briefständer
FailDemand is soft, at -36.9% this quarter, so Briefständer is a Fail.
- Flapen Score
- 49 / 100Top 32% of 1,305 Bürobedarf & Schreibwaren niches · +3 vs the category median of 4649
- Market size
- €51K/yr158K searches / yr
- 90-day growth
- -36.9%search demand this quarter
- Competition
- 38%top-5 click share · 35 brands · 103 sellers
Flapen Score
Briefständer against its category
The dotted line is the Bürobedarf & Schreibwaren average. Past it, Briefständer is stronger. Inside it, weaker.
Market
The Briefständer market on Amazon at a glance
Shoppers on Amazon Germany searched for Briefständer 158K times last year and spent an estimated €51K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Feb. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -36.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €51K a year.
- Searches, last 12 months
- 158K
- Growth, 90 days vs prior 90
- -36.9%
- Conversion, latest week
- 2.1%
- Market size, estimated
- €51Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- briefhalter31K searches a year
02 · Price
A sale here is worth €14.99.
Listings sell for €14.99 on average, from €5.37 to €63.49. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €14.99 that is €0 to €1K a year per listing.
- Average price
- €14.99under the $15 to $100 sweet spot
- Price range
- €5.37–€63.49
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€1K
- Returns
- 2.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #201 within Mappen, Ordner & Zubehör. It carries 281 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 92%
- Out of stock, average day
- 6.9%
- Average rank
- #201in Mappen, Ordner & Zubehör
- Average rating
- 4.48 starsAmazon Germany average 4.37 stars
- Average reviews
- 281per listing
- Listings tracked
- 48
04 · Newcomers
0 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Briefständer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
35 falling
Sellers
103
Top-5 brand share
59%
Top 20: 88%
Top-5 click share
38%
Top 20: 73%
Open market
37%
- Brand 122%
- Brand 217%
- Brand 311%
- Brand 44%
- Brand 54%
- Brand 64%
Demand
Briefständer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
Search terms
Top Briefständer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- briefhalter31K/yr
- brief organizer20K/yr
- briefständer25K/yr
- dokumentenhalter21K/yr
- post organizer19K/yr
- briefhalter schreibtisch8K/yr
- briefhalter holz5K/yr
- briefe organizer5K/yr
- organizer briefe6K/yr
- briefsammler4K/yr
Reviews and returns
What reviews say buyers love and hate about Briefständer
We read the reviews and the return reasons for every product selling here.
“teuer”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Briefständer questions
Answered from the same tracked data.









