Briefpapier
MaybeAn estimated 0.8% of orders come back. But demand is soft, at -5.1% this quarter, so Briefpapier is a Maybe.
- Flapen Score
- 51 / 100Top 25% of 1,305 Bürobedarf & Schreibwaren niches · +5 vs the category median of 4651
- Market size
- €162K/yr780K searches / yr
- 90-day growth
- -5.1%search demand this quarter
- Competition
- 37%top-5 click share · 25 brands · 35 sellers
Flapen Score
Briefpapier against its category
The dotted line is the Bürobedarf & Schreibwaren average. Past it, Briefpapier is stronger. Inside it, weaker.
Market
The Briefpapier market on Amazon at a glance
Shoppers on Amazon Germany searched for Briefpapier 780K times last year and spent an estimated €162K. The top 5 brands take 56% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 780K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €162K a year.
- Searches, last 12 months
- 780K
- Growth, 90 days vs prior 90
- -5.1%
- Conversion, latest week
- 2.4%
- Market size, estimated
- €162Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- briefpapier357K searches a year
02 · Price
A sale here is worth €8.56.
Listings sell for €8.56 on average, from €3.36 to €21.13. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At €8.56 that is €856 to €2K a year per listing.
- Average price
- €8.56under the $15 to $100 sweet spot
- Price range
- €3.36–€21.13
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €856–€2K
- Returns
- 0.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #67 within Papierprodukte. It carries 181 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 98%
- Out of stock, average day
- 3.9%
- Average rank
- #67in Papierprodukte
- Average rating
- 4.57 starsAmazon Germany average 4.37 stars
- Average reviews
- 181per listing
- Listings tracked
- 46
04 · Newcomers
0 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Briefpapier products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
25 falling
Sellers
35
Top-5 brand share
56%
Top 20: 95%
Top-5 click share
37%
Top 20: 72%
Open market
40%
- Brand 123%
- Brand 211%
- Brand 39%
- Brand 47%
- Brand 56%
- Brand 64%
Demand
Briefpapier search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Briefpapier search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- briefpapier357K/yr
- briefpapier mit umschlag175K/yr
- briefpapier edel41K/yr
- briefpapier liniert42K/yr
- briefpapier a422K/yr
- briefpapier set29K/yr
- briefpapier hochzeit12K/yr
- briefpapier a512K/yr
- briefpapier mit linien11K/yr
- schönes briefpapier12K/yr
Reviews and returns
What reviews say buyers love and hate about Briefpapier
We read the reviews and the return reasons for every product selling here.
“Leider nur von einer Seite schönes Papier”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Briefpapier questions
Answered from the same tracked data.