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Briefmarken

Briefmarken shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 10% of 1,305 Bürobedarf & Schreibwaren niches · +10 vs the category median of 46

Market size 71Growth 13Conversion 67Competition 36Returns 99Price range 57Avg price 95Brand share 0Review moat 97Quality gap 84
This niche Category average · 1,305 niches

Is Briefmarken profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Briefmarken is a €757K/yr Amazon Germany market (275K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 56/100.

Briefmarken: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -23.6% over the last 90 days and 6.1% of searches end in a purchase.

€757K

revenue / yr

Units sold / yr20K
Search volume / yr-23.6%275K
Conversion rate6.1%
Avg price€45.28

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 18
Top-5 product click share63%
Open market0%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement94%
New entrants (1y)9· 5 succeeded
Avg rating4.2★
Avg reviews53

Top Briefmarken products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

€0€38K€76K€114K€151K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Deutsche Post60%
  • Flowerbox23%
  • Albellion11%
  • PADCR4%
  • Rusokufo2%

Briefmarken demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume275KCVR6.1%Products17Brands5Top 5 Brands100%OOS Rate0.7%Rating4.2★Reviews53Avg BSR#169
7K5KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Top Briefmarken search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • briefmarken149K/yr
  • briefmarken 95 cent selbstklebend69K/yr
  • stamps9K/yr
  • briefmarken 95 cent7K/yr
  • briefmarken online kaufen6K/yr
  • briefmarke5K/yr
  • briefmarken selbstklebend5K/yr
  • briefmarken 0 952K/yr
  • briefmarken kaufen3K/yr
  • briefporto deutsche post20K/yr

What reviews say buyers love and hate about Briefmarken

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Haftung/Klebrigkeit27%

Selbst klebend

Preis-Leistungs-Verhältnis18%

das ist natürlich ein stolzer Preis🤨

Gesamtgröße14%

Passt

Benutzerfreundlichkeit9%

Easy

Speicherkapazität9%

Man hat genug auf Reserve

What buyers complain about

99% of reviews
Preis-Leistungs-Verhältnis93%

ware top - preis flop

Wasserbeständigkeit1%

Ich bleib aber direkt bei dem Punkt der für mich am wichtigsten war, weil die Sticker als wasserfest beworben werden und das kann ich so leider nicht bestätigen

beworben Vs Tatsächliches Produkt1%

Ich bleib aber direkt bei dem Punkt der für mich am wichtigsten war, weil die Sticker als wasserfest beworben werden und das kann ich so leider nicht bestätigen

Qualität insgesamt1%

viel ist nicht immer Besser

Dicke1%

Die Sticker sind deutlich dünner als dickere Vinyl Sticker

Briefmarken return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Preis-Leistungs-Verhältnis
68%
2Gesamtgröße
11%
3beworben Vs Tatsächliches Produkt
11%
4Zertifizierungen
5%
5Gewicht schwer
5%

Common Briefmarken questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Briefmarken 56/100 on Amazon Germany — Worth a look. The niche generates €757K/yr across 17 tracked products. 5 of 9 products launched in the last 360 days are still selling. Search demand moved -23.6% over the last 90 days.
Search demand for Briefmarken on Amazon Germany peaks in Dec, where the busiest month runs 1.8× the quietest.