Briefablage
Briefablage shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 10% of 1,305 Bürobedarf & Schreibwaren niches · +10 vs the category median of 46
Is Briefablage profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Briefablage is a €618K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Sep. Verdict: Worth a look — 56/100.
Briefablage: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -34.8% over the last 90 days and 2.8% of searches end in a purchase.
€618K
revenue / yr
Who owns the niche?
The top 5 brands hold 67% of demand, so 33% of the market is open.
33%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 41 products
Top Briefablage products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Leitz Briefkorb Standard A4 3er Pack Briefablage in Premium-Qualität Stapelbares Ablagefach als Schreibtisch-Organizer Kombinierbar mit Plus-Serie Schwarz 52270095
- Price
- €11.95
- Rating
- 4.6/5
- Reviews
- 7,960
- Age
- 11mo ago
HAN Briefablage KLASSIK 10 STÜCK Schreibtisch Organizer Bürobedarf Ablagefächer Büromaterial Briefkorb Dokumentenablage bis Format A4/C4 1027-X-13 schwarz
- Price
- €19.50
- Rating
- 4.4/5
- Reviews
- 2,578
- Age
- 14y ago
HAN Briefablage KLASSIK TRANSPARENT 6 STÜCK moderne transparente und stapelbare Ablage im frischen Design bis Format A4/C4 1026-X-23 transparent-glasklar
- Price
- €13.36
- Rating
- 4.2/5
- Reviews
- 1,796
- Age
- 14y ago
Leitz Briefkorb Standard A4 5er Pack Briefablage in Premium-Qualität Stapelbare Ablagefächer als Schreibtisch-Organizer Kombinierbar mit Plus-Serie Schwarz 52270095
- Price
- €17.31
- Rating
- 4.6/5
- Reviews
- 7,960
- Age
- 14y ago
Detectalia Dokumentenablage aus Metall 3 Fächer Schwarz - Briefablage Dokumenten-Organizer Schreibtischablage Organizer für A4-Blätter Briefe und Mappen 35.5 x 29.7 x 27 cm
- Price
- €10.82
- Rating
- 4.4/5
- Reviews
- 1,482
- Age
- 3y ago
Trending
90-day click momentum
HAN Briefablage Klassik 6 STÜCK Moderne transparente und stapelbare Ablage im frischen Design bis Format A4/C4 1026-X-27 transparent-grün
- Price
- €12.81
- Rating
- 4.2/5
- Reviews
- 1,796
- Age
- 14y ago
HAN 1027-X Briefablage Klassik DIN A4/C4 stapelbar stabil modern (Sortiert | Trendfarben 5er Pack)
- Price
- €13.61
- Rating
- 4.6/5
- Reviews
- 137
- Age
- 9mo ago
Leitz Briefkorb Standard A4 3er Pack Briefablage in Premium-Qualität Stapelbares Ablagefach als Schreibtisch-Organizer Kombinierbar mit Plus-Serie Schwarz 52270095
- Price
- €11.95
- Rating
- 4.6/5
- Reviews
- 7,960
- Age
- 11mo ago
Dokumentenablage A4 Stapelbare Briefablage mit 5 Fächern (32 x 25 x 30 cm) Papierablage Schreibtisch Organizer Aktenablage Ablagesystem für Büro und Arbeitszimmer Schwarz
- Price
- €24.91
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 10mo ago
OUTWOLF 3-stufiger Schreibtisch Organizer Netz Papier Organizer mit Griff Papierablage Organizer Akten-Organizer für A4-Aktenordner Papier Buch Magazin Schwarz
- Price
- €16.36
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 1y ago
Newest
by launch dateHAN 1027-X Briefablage Klassik DIN A4/C4 stapelbar stabil modern (Sortiert | Trendfarben 5er Pack)
- Price
- €13.61
- Rating
- 4.6/5
- Reviews
- 137
- Age
- 9mo ago
Dokumentenablage A4 Stapelbare Briefablage mit 5 Fächern (32 x 25 x 30 cm) Papierablage Schreibtisch Organizer Aktenablage Ablagesystem für Büro und Arbeitszimmer Schwarz
- Price
- €24.91
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 10mo ago
Leitz Briefkorb Standard A4 3er Pack Briefablage in Premium-Qualität Stapelbares Ablagefach als Schreibtisch-Organizer Kombinierbar mit Plus-Serie Schwarz 52270095
- Price
- €11.95
- Rating
- 4.6/5
- Reviews
- 7,960
- Age
- 11mo ago
OUTWOLF 3-stufiger Schreibtisch Organizer Netz Papier Organizer mit Griff Papierablage Organizer Akten-Organizer für A4-Aktenordner Papier Buch Magazin Schwarz
- Price
- €16.36
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 1y ago
Tonsmile Ablagefächer Stapelbar 6 STÜCK Büro Organizer Schreibtisch Briefablage Holz für Ablage Schreibtisch/Ablagefächer/Dokumentenablage/Papierablage Aktenablage A4
- Price
- €26.86
- Rating
- 4.2/5
- Reviews
- 1,532
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
23 falling
Sellers
105
Top-5 brand share
67%
Top 20: 98%
Top-5 click share
44%
Top 20: 81%
Open market
28%
- HAN29%
- Leitz22%
- Marbrasse6%
- Detectalia5%
- Rotho5%
- Helit4%
Briefablage demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Sep · busiest ÷ quietest = 2.2×
Top Briefablage search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- ablagefächer stapelbar217K/yr
- briefablage195K/yr
- dokumentenablage175K/yr
- ablage schreibtisch109K/yr
- ablagefächer91K/yr
- ablage62K/yr
- briefablage a4 stapelbar65K/yr
- papierablage36K/yr
- dokumentenablage a436K/yr
- briefablage a435K/yr
What reviews say buyers love and hate about Briefablage
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“super Produkt”
“Praktische Handhabung”
“Robust und hochwertig”
“Leichte Montage”
“alles wie bestellt”
What buyers complain about
72% of reviews“Müll”
“Ich behalte es aber finde € 30 zuviel”
“Mühsam zum selber zusammenbasteln, billige Qualität”
“Merkwürdiges Material”
“Hält leider nicht zusammen”
Briefablage return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Briefablage questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
