Skip to content

Briefablage

Maybe

An estimated 1.1% of orders come back. But demand is soft, at -34.8% this quarter, so Briefablage is a Maybe.

Flapen Score
56
56 / 100
Top 10% of 1,305 Bürobedarf & Schreibwaren niches · +10 vs the category median of 46
Market size
€618K/yr1.2M searches / yr
90-day growth
-34.8%search demand this quarter
Competition
44%top-5 click share · 23 brands · 105 sellers

Flapen Score

Briefablage against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Briefablage is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Briefablage market on Amazon at a glance

Shoppers on Amazon Germany searched for Briefablage 1.2M times last year and spent an estimated €618K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Sep. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €618K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-34.8%
Conversion, latest week
2.8%
Market size, estimated
€618Ka year
Peak month
September2.2× the quietest month
Top search term
ablagefächer stapelbar217K searches a year

02 · Price

A sale here is worth €17.87.

Listings sell for €17.87 on average, from €4.43 to €32.69. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At €17.87 that is €9K to €13K a year per listing.

Average price
€17.87inside the $15 to $100 sweet spot
Price range
€4.43–€32.69
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
€9K–€13K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #22 within Mappen, Ordner & Zubehör. It carries 1,449 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
90%
Out of stock, average day
0.4%
Average rank
#22in Mappen, Ordner & Zubehör
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
1,449per listing
Listings tracked
41

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
37 months

Products

Top Briefablage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

105

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

44%

Top 20: 81%

Open market

28%

  • Brand 129%
  • Brand 222%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Briefablage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep · busiest ÷ quietest = 2.2×

Search terms

Top Briefablage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ablagefächer stapelbar217K/yr
  • briefablage195K/yr
  • dokumentenablage175K/yr
  • ablage schreibtisch109K/yr
  • ablagefächer91K/yr
  • ablage62K/yr
  • briefablage a4 stapelbar65K/yr
  • papierablage36K/yr
  • dokumentenablage a436K/yr
  • briefablage a435K/yr

Reviews and returns

What reviews say buyers love and hate about Briefablage

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Qualität insgesamt”
1.1%of orders come back
“Müll”
A buyer, on “Qualität insgesamt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Briefablage questions

Answered from the same tracked data.