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Bluetooth Kopfhörer Kabel

Fail

Demand is soft, at -9.4% this quarter, so Bluetooth Kopfhörer Kabel is a Fail.

Flapen Score
47
47 / 100
Top 43% of 1,305 Bürobedarf & Schreibwaren niches · +1 vs the category median of 46
Market size
€97K/yr83K searches / yr
90-day growth
-9.4%search demand this quarter
Competition
54%top-5 click share · 13 brands · 107 sellers

Flapen Score

Bluetooth Kopfhörer Kabel against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Bluetooth Kopfhörer Kabel is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluetooth Kopfhörer Kabel market on Amazon at a glance

Shoppers on Amazon Germany searched for Bluetooth Kopfhörer Kabel 83K times last year and spent an estimated €97K. The top 5 brands take 77% of clicks. Demand peaks in Jul–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €97K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
4.4%
Market size, estimated
€97Ka year
Peak month
November6.0× the quietest month
Top search term
bluetooth kopfhörer mit kabel24K searches a year

02 · Price

A sale here is worth €26.37.

Listings sell for €26.37 on average, from €8.17 to €44.66. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €26.37 that is €3K to €7K a year per listing.

Average price
€26.37inside the $15 to $100 sweet spot
Price range
€8.17–€44.66
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
€3K–€7K
Returns
4.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #527 within Präsentationszubehör. It carries 4,324 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
96%
Out of stock, average day
14.4%
Average rank
#527in Präsentationszubehör
Average rating
4.08 starsAmazon Germany average 4.37 stars
Average reviews
4,324per listing
Listings tracked
23

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
38 months

Products

Top Bluetooth Kopfhörer Kabel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 flat

Sellers

107

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

17%

  • Brand 125%
  • Brand 219%
  • Brand 319%
  • Brand 47%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (7 brands, 17%)

Demand

Bluetooth Kopfhörer Kabel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Bluetooth Kopfhörer Kabel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluetooth kopfhörer mit kabel24K/yr
  • beats flex13K/yr
  • bluetooth kopfhörer kabel13K/yr
  • kopfhörer mit kabel bluetooth6K/yr
  • kopfhörer kabel bluetooth6K/yr
  • kopfhörer bluetooth mit kabel7K/yr
  • in ear kopfhörer bluetooth kabel5K/yr
  • in ear kopfhörer bluetooth mit kabel6K/yr
  • beats flex in-ear kopfhörer3K/yr

Reviews and returns

What reviews say buyers love and hate about Bluetooth Kopfhörer Kabel

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Audioqualität”
18%of negative reviews mention “Haltbarkeit”
4.2%of orders come back
“Haltbarkeit schlecht:”
A buyer, on “Haltbarkeit”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bluetooth Kopfhörer Kabel questions

Answered from the same tracked data.