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Blender Stift

brand-locked demand (top 5 brands take 100% of clicks) — Blender Stift doesn't clear our bar today.

Flapen Score

30
Skip it

Ranks 1,221 of 1,305 Bürobedarf & Schreibwaren niches · −16 vs the category median of 46

Market size 24Growth 12Conversion 25Competition 19Returns 97Price range 25Avg price 77Brand share 0Review moat 40Quality gap 24
This niche Category average · 1,305 niches

Is Blender Stift profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Blender Stift is a €98K/yr Amazon Germany market (52K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 30/100.

Blender Stift: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.2% over the last 90 days and 2.0% of searches end in a purchase.

€98K

revenue / yr

Units sold / yr1K
Search volume / yr-25.2%52K
Conversion rate2.0%
Avg price€94.22

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 53
Top-5 product click share77%
Open market0%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement46%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews2,463

Top Blender Stift products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

€0€10K€20K€29K€39K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

53

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Caran d'Ache85%
  • Derwent6%
  • Faber-Castell5%
  • salbsever2%
  • KALOUR2%
  • Open — no brand owns it (0%)

Blender Stift demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR2.0%Products13Brands5Top 5 Brands100%OOS Rate8.1%Rating4.6★Reviews2,463Avg BSR#311
2K2KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Top Blender Stift search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • caran dache luminance30K/yr
  • luminance caran dache7K/yr
  • verblender stift5K/yr
  • blender stift4K/yr
  • luminance4K/yr
  • luminance buntstifte2K/yr

What reviews say buyers love and hate about Blender Stift

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Qualität insgesamt25%

Super Qualität

Farbe24%

Die Farben sind kräftig

Stift/Bleistiftqualität13%

Seit Kindheit meine Lieblingmarke bei Buntstiften

Preis-Leistungs-Verhältnis8%

Günstig im Preis und schnell geliefert

Zeichenerfahrung7%

Erziehlt wirklich tolle Effekte beim zeichnen

What buyers complain about

90% of reviews
Haltbarkeit47%

sind sofort abgebrochen

Materialqualität10%

Plastik ist eh nicht gut

Farbe10%

Stellenweise hatte ich das Gefühl, dass die Farbe heller wurde wenn ich auf einer Stelle länger blieb

Preis-Leistungs-Verhältnis10%

Preiswert ist er ja nun nicht gerade

Qualität insgesamt7%

Für Feinarbeiten unbrauchbar

Blender Stift return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Preis-Leistungs-Verhältnis
20%
2Materialqualität
10%
3Gewicht schwer
10%
4Feder-/Spitzenqualität
10%
5Papierhelligkeit
10%

Common Blender Stift questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Blender Stift 30/100 on Amazon Germany — Skip it. The niche generates €98K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -25.2% over the last 90 days.
Search demand for Blender Stift on Amazon Germany peaks in Nov–Dec, where the busiest month runs 1.8× the quietest.