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Bleistifte Set

soft demand (-31.6% this quarter) — Bleistifte Set doesn't clear our bar today.

Flapen Score

47
Skip it

Top 43% of 1,305 Bürobedarf & Schreibwaren niches · +1 vs the category median of 46

Market size 35Growth 9Conversion 61Competition 68Returns 98Price range 60Avg price 42Brand share 60Review moat 24Quality gap 24
This niche Category average · 1,305 niches

Is Bleistifte Set profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bleistifte Set is a €172K/yr Amazon Germany market (291K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Sep–Dec. Verdict: Skip it — 47/100.

Bleistifte Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.6% over the last 90 days and 5.4% of searches end in a purchase.

€172K

revenue / yr

Units sold / yr20K
Search volume / yr-31.6%291K
Conversion rate5.4%
Avg price€11.02

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers23 · 146
Top-5 product click share44%
Open market31%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 46 products

Sponsored placement91%
New entrants (1y)5· 0 succeeded
Avg rating4.6★
Avg reviews5,148

Top Bleistifte Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

€0€5K€10K€15K€21K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

146

Top-5 brand share

69%

Top 20: 98%

Top-5 click share

44%

Top 20: 78%

Open market

27%

  • Faber-Castell33%
  • Wonwood_direct12%
  • Surcotto10%
  • KALOUR8%
  • Drawlish6%
  • MARCO4%

Bleistifte Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume291KCVR5.4%Products46Brands23Top 5 Brands69%OOS Rate3.7%Rating4.6★Reviews5,148Avg BSR#93
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Dec · busiest ÷ quietest = 2.7×

Top Bleistifte Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • zeichenstifte58K/yr
  • bleistift set54K/yr
  • bleistifte set42K/yr
  • zeichnen stifte11K/yr
  • bleistifte zeichnen11K/yr
  • bleistift set zum zeichnen9K/yr
  • zeichen bleistifte10K/yr
  • zeichenstift8K/yr
  • drawing pencils6K/yr
  • bleistifte zum zeichnen9K/yr

What reviews say buyers love and hate about Bleistifte Set

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Qualität insgesamt31%

Super Produkt

Preis-Leistungs-Verhältnis17%

Fairer Preis

Zeichenerfahrung8%

Man kann excellent mit den Bleistiften zeichnen

Stift/Bleistiftqualität7%

Beste Bleistifte

beworben Vs Tatsächliches Produkt5%

Hält was es verspricht

What buyers complain about

57% of reviews
Qualität insgesamt19%

Qualität ungenügend

Haltbarkeit11%

Mine bricht

beworben Vs Tatsächliches Produkt4%

Beschreibung irreführend

Löschbarkeit4%

Radiergummi fehlt

Wasserbeständigkeit4%

Nicht wasserfest Aquarell

Bleistifte Set return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Qualität insgesamt
12%
2Gesamtgröße
11%
3Defekt Material/Teile
9%
4Dünn
9%
5Funktionalität insgesamt
6%

Common Bleistifte Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bleistifte Set 47/100 on Amazon Germany — Skip it. The niche generates €172K/yr across 46 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -31.6% over the last 90 days.
Search demand for Bleistifte Set on Amazon Germany peaks in Jan–Sep–Dec, where the busiest month runs 2.7× the quietest.