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Bleistifte Set

Fail

Demand is soft, at -31.6% this quarter, so Bleistifte Set is a Fail.

Flapen Score
47
47 / 100
Top 43% of 1,305 Bürobedarf & Schreibwaren niches · +1 vs the category median of 46
Market size
€172K/yr291K searches / yr
90-day growth
-31.6%search demand this quarter
Competition
44%top-5 click share · 23 brands · 146 sellers

Flapen Score

Bleistifte Set against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Bleistifte Set is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bleistifte Set market on Amazon at a glance

Shoppers on Amazon Germany searched for Bleistifte Set 291K times last year and spent an estimated €172K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Sep–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €172K a year.

Searches, last 12 months
291K
Growth, 90 days vs prior 90
-31.6%
Conversion, latest week
5.4%
Market size, estimated
€172Ka year
Peak month
January2.7× the quietest month
Top search term
zeichenstifte58K searches a year

02 · Price

A sale here is worth €11.02.

Listings sell for €11.02 on average, from €2.28 to €34.10. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €11.02 that is €3K to €6K a year per listing.

Average price
€11.02under the $15 to $100 sweet spot
Price range
€2.28–€34.10
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #93 within Schreib- & Korrekturbedarf. It carries 5,148 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#93in Schreib- & Korrekturbedarf
Average rating
4.62 starsAmazon Germany average 4.37 stars
Average reviews
5,148per listing
Listings tracked
46

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Bleistifte Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

146

Top-5 brand share

69%

Top 20: 98%

Top-5 click share

44%

Top 20: 78%

Open market

27%

  • Brand 133%
  • Brand 212%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 64%

Demand

Bleistifte Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Bleistifte Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zeichenstifte58K/yr
  • bleistift set54K/yr
  • bleistifte set42K/yr
  • zeichnen stifte11K/yr
  • bleistifte zeichnen11K/yr
  • bleistift set zum zeichnen9K/yr
  • zeichen bleistifte10K/yr
  • zeichenstift8K/yr
  • drawing pencils6K/yr
  • bleistifte zum zeichnen9K/yr

Reviews and returns

What reviews say buyers love and hate about Bleistifte Set

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Qualität insgesamt”
0.4%of orders come back
“Qualität ungenügend”
A buyer, on “Qualität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Bleistifte Set questions

Answered from the same tracked data.