How competitive is the Bleistifte niche on Amazon Germany?

15 brands and 142 sellers compete in Bleistifte on Amazon Germany. The top 5 Bleistifte products take 49% of clicks and its top 5 brands hold 80% of demand.

What do buyers complain about in Bleistifte?

Bleistifte buyers on Amazon Germany complain most about Qualität insgesamt, Löschbarkeit, Farbe, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Bleistifte niche?

Bleistifte sells for €6.56 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €2.02–€23.42. The average incumbent carries 6,164 reviews — the moat a new listing must climb.

Bleistifte

Bleistifte shows low returns (0.3%), but soft demand (-15.8% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

Top 28% of 1,305 Bürobedarf & Schreibwaren niches · +4 vs the category median of 46

This niche Category average · 1,305 niches

Is Bleistifte profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bleistifte is a €822K/yr Amazon Germany market (1.7M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Aug. Verdict: Worth a look — 50/100.

Bleistifte: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -15.8% over the last 90 days and 7.4% of searches end in a purchase.

€822K

revenue / yr

Units sold / yr150K

Search volume / yr-15.8%1.7M

Conversion rate7.4%

Avg price€6.56

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers15 · 142

Top-5 product click share49%

Open market20%

Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 32 products

Top Bleistifte products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Faber-Castell 117697-6 Bleistifte GRIP 2001 Härtegrad: HB Schaftfarbe: silber

Price: €5.00
Rating: 4.8/5
Reviews: 10,002
Age: 15y ago

Amazon Basics Graphit-HB-2-Bleistifte mit Holzschaft vorgespitzt nicht schmierende Radierspitze Schule 30er-Pack

Price: €5.80
Rating: 4.6/5
Reviews: 102,700
Age: 9y ago

Faber-Castell - Bleistifte Set Grip 2001 HB 12 Stück

Price: €8.63
Rating: 4.8/5
Reviews: 10,002
Age: 3y ago

Pelikan 811132 Bleistift mit Radiergummi HB Sechskant 10 Stück

Price: €3.24
Rating: 4.7/5
Reviews: 1,859
Age: 7y ago

STAEDTLER Bleistifte Noris HB sechskant Set mit 3 unglaublich bruchfesten Bleistiften 1 Spitzer 1 Radiergummi hohe Qualität Made in Germany 120 SBK3P1

Price: €2.28
Rating: 4.7/5
Reviews: 474
Age: 5y ago

Newest

by launch date

OWLKELA 30 Stück HB Bleistifte Bleistifte mit Radiergummi Bleistift Kinder zum Schreiben & Zeichnen Bleistift Dreikant Mehrfarbig Für Schule Büro & Zuhause

Price: €6.58
Rating: 4.4/5
Reviews: 15
Age: 11mo ago

Westcott Bleistifte HB 12 Stück | Vorteilspackung Bleistifte mit Radiergummi | Hexagonaler Schaft in Dunkelblau | E-733992 00

Price: €3.18
Rating: 4.9/5
Reviews: 66
Age: 1y ago

30x Bleistifte HB mit Radiergummi - 6 elegante Schaftfarben mit Glanzkanten

Price: €5.72
Rating: 4.7/5
Reviews: 93
Age: 1y ago

FABER-CASTELL 217084 - Bleistifte Set Sleeve mit Spitzer Radiergummi und 3 Bleistifte Schreibset Grip 2001 rose shadows

Price: €6.37
Rating: 4.7/5
Reviews: 500
Age: 2y ago

Faber-Castell - Bleistifte Grip 2001 Two Tone 6 Stück

Price: €6.84
Rating: 4.8/5
Reviews: 216
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

142

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

49%

Top 20: 86%

Open market

14%

Faber-Castell44%
Amazon Basics12%
STAEDTLER11%
STABILO7%
Pelikan6%
Surcotto6%
Open — no brand owns it (9 brands, 14%)

Bleistifte demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.7MCVR7.4%Products32Brands15Top 5 Brands80%OOS Rate2.2%Rating4.7★Reviews6,164Avg BSR#36

Peak months: Aug · busiest ÷ quietest = 1.9×

Top Bleistifte search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bleistifte592K/yr -6.7%8.7% conv.
bleistift254K/yr -12.0%6.1% conv.
faber castell bleistift143K/yr -18.9%3.5% conv.
bleistifte faber castell116K/yr -16.6%7.4% conv.
pencil65K/yr -9.8%3.2% conv.
bleistift mit radiergummi49K/yr -16.8%5.8% conv.
bleistift hb78K/yr +23.7%8.8% conv.
bleistifte hb47K/yr +29.6%10.3% conv.
bleistifte mit radiergummi26K/yr -18.7%6.7% conv.
faber castell bleistift set33K/yr -6.2%1.7% conv.

What reviews say buyers love and hate about Bleistifte

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews

Qualität insgesamt25%

“Super Produkt”

Stift/Bleistiftqualität13%

“Beste Bleistifte”

Schreiberfahrung12%

“Super für Schreibanfänger”

Preis-Leistungs-Verhältnis12%

“Umfangreiches, günstiges Set”

beworben Vs Tatsächliches Produkt4%

“erfüllt ihren Zweck”

What buyers complain about

59% of reviews

Qualität insgesamt19%

“Leider kamen diese zum Teil in schlechter Qualität an”

Löschbarkeit7%

“Radiergummi fehlt”

Farbe7%

“Die Farbe des Stifts löst sich auf”

beworben Vs Tatsächliches Produkt5%

“Nicht wie abgebildet in OVP”

Haltbarkeit5%

“Stifte brechen ständig ab”

Bleistifte return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

15%

2Dünn

15%

3Farbe

4Haftung/Klebrigkeit

5Defekt Material/Teile

Common Bleistifte questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bleistifte 50/100 on Amazon Germany — Worth a look. The niche generates €822K/yr across 32 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -15.8% over the last 90 days.