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Bleistift 2b

Fail

Prices span $1.45–$16.61, mostly outside the sweet spot, so Bleistift 2b is a Fail.

Flapen Score
44
44 / 100
Ranks 735 of 1,305 Bürobedarf & Schreibwaren niches · −2 vs the category median of 46
Market size
€47K/yr73K searches / yr
90-day growth
+23.7%search demand this quarter
Competition
53%top-5 click share · 13 brands · 106 sellers

Flapen Score

Bleistift 2b against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Bleistift 2b is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bleistift 2b market on Amazon at a glance

Shoppers on Amazon Germany searched for Bleistift 2b 73K times last year and spent an estimated €47K. The top 5 brands take 88% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €47K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
+23.7%
Conversion, latest week
10.5%
Market size, estimated
€47Ka year
Peak month
September7.4× the quietest month
Top search term
bleistift 2b47K searches a year

02 · Price

A sale here is worth €6.17.

Listings sell for €6.17 on average, from €1.45 to €16.61. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At €6.17 that is €5K to €6K a year per listing.

Average price
€6.17under the $15 to $100 sweet spot
Price range
€1.45–€16.61
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
€5K–€6K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #198 within Schreib- & Korrekturbedarf. It carries 5,641 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#198in Schreib- & Korrekturbedarf
Average rating
4.69 starsAmazon Germany average 4.37 stars
Average reviews
5,641per listing
Listings tracked
31

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Bleistift 2b products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

106

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

8%

  • Brand 150%
  • Brand 216%
  • Brand 311%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (7 brands, 8%)

Demand

Bleistift 2b search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 7.4×

Search terms

Top Bleistift 2b search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bleistift 2b47K/yr
  • bleistifte 2b13K/yr
  • 2b bleistift8K/yr
  • bleistift b25K/yr

Reviews and returns

What reviews say buyers love and hate about Bleistift 2b

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Holzqualität”
0.3%of orders come back
“Holz splittert beim Anspitzen”
A buyer, on “Holzqualität”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Bleistift 2b questions

Answered from the same tracked data.