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44

bleistift 2b

Skip it

Prices mostly outside the sweet spot ($1.45–$16.61) — this niche doesn't clear our bar today.

Market size 12Growth 52Conversion 89Competition 54Returns 99Price range 11Avg price 17Brand share 28Review moat 24Quality gap 19

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Growth

Good+23.7%

90-day search growth — must beat 0% to launch

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,640.68

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad€6.17

avg listing price — sweet spot $15–$100

Market size

Bad€47K

€47K/yr · 73K searches

Price range

Bad€1.45–€16.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, bleistift 2b is a €47K/yr Amazon Germany market (73K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 44/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

bleistift 2b market data

Units sold / yr
10K–13K
avg 750–1,000/product
Revenue / yr
€62K–€77K
units × avg price
Conversion rate
10.5%
Avg BSR
#198
Page quality
0%
Prime
90%
Sponsored
61%
Out of stock
0.0%
Avg brand age
59 months
Avg seller age
182 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

106

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

8%

  • Faber-Castell50%
  • STAEDTLER16%
  • STABILO11%
  • HAIHAOMUM6%
  • SimSign5%
  • OWLKELA4%
  • Open — no brand owns it (7 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +23.7% search growth over the last 90 days.
5K4KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 7.4×

Top bleistift 2b search terms

  • bleistift 2b47K/yr
  • bleistifte 2b13K/yr
  • 2b bleistift8K/yr
  • bleistift b25K/yr
All search terms

Top bleistift 2b products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€2K8%€4K12%€6K16%€8K1101001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about bleistift 2b

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt20%

“Qualität ist super”

Stift/Bleistiftqualität19%

“Beste Bleistifte”

Preis-Leistungs-Verhältnis19%

“Preis unschlagbar”

beworben Vs Tatsächliches Produkt9%

“Produkt wie beschrieben”

Schreiberfahrung8%

“Sie kann damit jetzt leichter schreiben”

Griff3%

“Liegen gut in der Hand”

Gesamtgröße3%

“Liegen gut in der Hand”

Zeichenerfahrung3%

“Top Produkt für Menschen die gerne mit Bleistift zeichnen”

Farbe2%

“Diese Edition gefällt ihr aufgrund der hübschen Farben natürlich besonders gut”

Büro-Benutzerfreundlichkeit2%

“Ein praktisches und unkompliziertes Büroartikel-Must-have”

What buyers complain about

Holzqualität19%

“Holz splittert beim Anspitzen”

Qualität insgesamt8%

“Qualität schätzt kommt nicht um diese Stifte von Faber-Castell herum.”

Preis-Leistungs-Verhältnis6%

“Zwar nicht ganz billig”

beworben Vs Tatsächliches Produkt4%

“Falsche Beschreibung”

Haltbarkeit4%

“Stifte brechen ständig ab”

Anleitung/Benutzerhandbuch/Fehlerbehebung4%

“Anweisung nicht erhalten”

Schärfe4%

“Selbst beim Anspitzen gehen oft Stücke verloren”

Feder-/Spitzenqualität4%

“Allerdings ist mir persönlich die Spitze zu stumpf”

Helligkeit/Glanz/Glühen3%

“Dafür aber auch weniger Glanz”

Top return reasons

Gesamtgröße15%
Dicke11%
Farbe11%
Benutzerfreundlichkeit9%
beworben Vs Tatsächliches Produkt7%
Dünn7%
Qualität insgesamt7%
Geruch7%
Kompatibilität – insgesamt4%
Griff2%

Common questions

Is bleistift 2b profitable to sell on Amazon Germany?
The niche generates €47K/yr across 31 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +23.7%. Flapen's verdict: Skip it (44/100).
How competitive is the bleistift 2b niche?
13 brands and 106 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in bleistift 2b?
Top complaints mined from reviews: Holzqualität, Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.3%.
When does demand for bleistift 2b peak?
Demand peaks in Jul–Aug–Sep; the busiest month runs 7.4× the quietest.
What does it cost to enter the bleistift 2b niche?
Listings span €1.45–€16.61; the average listing price is €6.17 (sweet spot $15–$100). The average incumbent carries 5,641 reviews — the moat a new listing must climb.