How competitive is the Bleistift 2b niche on Amazon Germany?

13 brands and 106 sellers compete in Bleistift 2b on Amazon Germany. The top 5 Bleistift 2b products take 53% of clicks and its top 5 brands hold 88% of demand.

What do buyers complain about in Bleistift 2b?

Bleistift 2b buyers on Amazon Germany complain most about Holzqualität, Qualität insgesamt, Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Bleistift 2b niche?

Bleistift 2b sells for €6.17 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €1.45–€16.61. The average incumbent carries 5,641 reviews — the moat a new listing must climb.

Bleistift 2b

prices mostly outside the sweet spot ($1.45–$16.61) — Bleistift 2b doesn't clear our bar today.

Flapen Score

Skip it

Ranks 735 of 1,305 Bürobedarf & Schreibwaren niches · −2 vs the category median of 46

This niche Category average · 1,305 niches

Is Bleistift 2b profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bleistift 2b is a €47K/yr Amazon Germany market (73K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 44/100.

Bleistift 2b: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +23.7% over the last 90 days and 10.5% of searches end in a purchase.

€47K

revenue / yr

Units sold / yr13K

Search volume / yr+23.7%73K

Conversion rate10.5%

Avg price€6.17

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers13 · 106

Top-5 product click share53%

Open market12%

Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 31 products

Top Bleistift 2b products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

STAEDTLER Bleistift Noris 120 Made from Upcycled Wood Härtegrad 2B Rutschfeste Soft-Oberfläche hohe Buchfestigkeit hohe Qualität Made in Germany Blisterkarte mit 2 Stück 120-0 BK2D

Price: €1.79
Rating: 4.8/5
Reviews: 5,578
Age: 16y ago

Faber-Castell Bleistift Grip 2001 6er-Pack Härte: 2B silberfarbene Hülle

Price: €5.55
Rating: 4.8/5
Reviews: 1,248
Age: 11y ago

Faber-Castell Bleistifte GRIP 2001 (1)

Price: €5.81
Rating: 4.8/5
Reviews: 1,248
Age: 11y ago

STABILO - Bleistift - Exam Grade - 12er Pack - Härtegrad 2B

Price: €5.72
Rating: 4.7/5
Reviews: 294
Age: 17y ago

HAIHAOMUM 12 Stück Professionelle Bleistiften zum Zeichnen - Härtegrad 2B für Erste Skizzen und Schattierungen - Graphitstifte für Kunstler und Einsteiger

Price: €6.57
Rating: 4.5/5
Reviews: 542
Age: 3y ago

Newest

by launch date

Faber-Castell Grip 2001 Dreieck-Graphitstift HB 2B B H 2H Geschenkverpackung im Umschlag (Packung mit 5 Bleistiften)

Price: €5.83
Rating: 4.6/5
Reviews: 5
Age: 5mo ago

Faber-Castell Grip 2001 Dreieckiger Graphit-Bleistift Umschlag-Geschenkpackung mit 10 Bleistiften (Härtegrad 2B)

Price: €7.48
Rating: 4.5/5
Reviews: 11
Age: 5mo ago

SimSign Bleistifte 2B - 30 Stück Dreikant Bleistift mit Stabiler Dicker Mine & aus Schwarzem Holz Pencil für Schule Büro Zeichnen

Price: €7.67
Rating: 4.8/5
Reviews: 70
Age: 9mo ago

imiiHO 001 2B Bleistifte 12 Stück Holzminenstifte (2B)

Price: €6.57
Rating: 4.3/5
Reviews: 56
Age: 2y ago

Faber-Castell - Bleistifte Castell 9000 2B 6 Stück

Price: €8.29
Rating: 4.8/5
Reviews: 61
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

106

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

Faber-Castell50%
STAEDTLER16%
STABILO11%
HAIHAOMUM6%
SimSign5%
OWLKELA4%
Open — no brand owns it (7 brands, 8%)

Bleistift 2b demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume73KCVR10.5%Products31Brands13Top 5 Brands88%OOS Rate0.0%Rating4.7★Reviews5,641Avg BSR#198

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 7.4×

Top Bleistift 2b search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bleistift 2b47K/yr +37.6%9.0% conv.
bleistifte 2b13K/yr +18.0%11.0% conv.
2b bleistift8K/yr +7.8%8.9% conv.
bleistift b25K/yr -13.5%9.4% conv.

What reviews say buyers love and hate about Bleistift 2b

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Qualität insgesamt20%

“Qualität ist super”

Stift/Bleistiftqualität19%

“Beste Bleistifte”

Preis-Leistungs-Verhältnis19%

“Preis unschlagbar”

beworben Vs Tatsächliches Produkt9%

“Produkt wie beschrieben”

Schreiberfahrung8%

“Sie kann damit jetzt leichter schreiben”

What buyers complain about

55% of reviews

Holzqualität19%

“Holz splittert beim Anspitzen”

Qualität insgesamt8%

“Qualität schätzt kommt nicht um diese Stifte von Faber-Castell herum.”

Preis-Leistungs-Verhältnis6%

“Zwar nicht ganz billig”

beworben Vs Tatsächliches Produkt4%

“Falsche Beschreibung”

Haltbarkeit4%

“Stifte brechen ständig ab”

Bleistift 2b return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

15%

2Dicke

11%

3Farbe

11%

4Benutzerfreundlichkeit

5beworben Vs Tatsächliches Produkt

Common Bleistift 2b questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bleistift 2b 44/100 on Amazon Germany — Skip it. The niche generates €47K/yr across 31 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +23.7% over the last 90 days.