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Bitcoin

Fail

Shoppers spend an estimated $21K a year here, so Bitcoin is a Fail.

Flapen Score
32
32 / 100
Ranks 1,196 of 1,305 Bürobedarf & Schreibwaren niches · −14 vs the category median of 46
Market size
€21K/yr115K searches / yr
90-day growth
-36.7%search demand this quarter
Competition
87%top-5 click share · 8 brands · 13 sellers

Flapen Score

Bitcoin against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Bitcoin is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bitcoin market on Amazon at a glance

Shoppers on Amazon Germany searched for Bitcoin 115K times last year and spent an estimated €21K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -36.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €21K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-36.7%
Conversion, latest week
0.7%
Market size, estimated
€21Ka year
Peak month
December4.1× the quietest month
Top search term
bitcoin108K searches a year

02 · Price

A sale here is worth €26.69.

Listings sell for €26.69 on average, from €4.86 to €116.10. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €26.69 that is €0 to €3K a year per listing.

Average price
€26.69inside the $15 to $100 sweet spot
Price range
€4.86–€116.10
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #1,126 within Geldaufbewahrung. It carries 580 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
12.5%
Average rank
#1,126in Geldaufbewahrung
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
580per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Bitcoin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

13

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

5%

  • Brand 144%
  • Brand 225%
  • Brand 312%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (2 brands, 5%)

Demand

Bitcoin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Bitcoin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bitcoin108K/yr
  • btc3K/yr
  • bitcoin merch4K/yr

Reviews and returns

What reviews say buyers love and hate about Bitcoin

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
38%of negative reviews mention “Geräuschpegel”
1.1%of orders come back
“der verbaute Lüfter war mir persönlich doch zu laut”
A buyer, on “Geräuschpegel”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bitcoin questions

Answered from the same tracked data.