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Bewerbungsmappe

brand-locked demand (top 5 brands take 99% of clicks) — Bewerbungsmappe doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 789 of 1,305 Bürobedarf & Schreibwaren niches · −3 vs the category median of 46

Market size 41Growth 5Conversion 75Competition 56Returns 93Price range 26Avg price 43Brand share 2Review moat 74Quality gap 38
This niche Category average · 1,305 niches

Is Bewerbungsmappe profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bewerbungsmappe is a €211K/yr Amazon Germany market (269K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Feb. Verdict: Skip it — 43/100.

Bewerbungsmappe: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -40.1% over the last 90 days and 7.0% of searches end in a purchase.

€211K

revenue / yr

Units sold / yr25K
Search volume / yr-40.1%269K
Conversion rate7.0%
Avg price€11.18

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 19
Top-5 product click share52%
Open market1%
Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement87%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews520

Top Bewerbungsmappe products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

€0€8K€17K€25K€34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

19

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

0%

  • STRATAG83%
  • signz6%
  • Durable5%
  • Exacompta4%
  • Lemani1%
  • CC ODDHOME1%

Bewerbungsmappe demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume269KCVR7.0%Products23Brands6Top 5 Brands99%OOS Rate2.6%Rating4.5★Reviews520Avg BSR#385
9K7KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.3×

Top Bewerbungsmappe search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bewerbungsmappe190K/yr
  • bewerbungsmappen58K/yr
  • bewerbungsmappen 10 stück21K/yr

What reviews say buyers love and hate about Bewerbungsmappe

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Qualität insgesamt41%

Schöne elegante Mappen, gute Qualität

Preis-Leistungs-Verhältnis9%

zu einem fairen Preis

Design insgesamt9%

Schönes Design

beworben Vs Tatsächliches Produkt8%

Wie abgebildet

Papierqualität7%

Sehr schöne Mappen

What buyers complain about

100% of reviews
Farbe25%

aber blau bestellt und weiß bekommen

Funktionalität insgesamt25%

Unpraktikabel für mehr als 2 Blätter

Ausrichtung25%

Leider alle 3 schief gefaltet

Falten25%

Sie kamen leider zerknittert an, weshalb ich sie nicht benutzen könnte

Bewerbungsmappe return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
21%
2Qualität insgesamt
15%
3Preis-Leistungs-Verhältnis
7%
4Farbe
6%
5beworben Vs Tatsächliches Produkt
6%

Common Bewerbungsmappe questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bewerbungsmappe 43/100 on Amazon Germany — Skip it. The niche generates €211K/yr across 23 tracked products. Search demand moved -40.1% over the last 90 days.
Search demand for Bewerbungsmappe on Amazon Germany peaks in Feb, where the busiest month runs 2.3× the quietest.