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Beheizte Schreibtischunterlage

Fail

Demand is soft, at -82.6% this quarter, so Beheizte Schreibtischunterlage is a Fail.

Flapen Score
36
36 / 100
Ranks 1,081 of 1,305 Bürobedarf & Schreibwaren niches · −10 vs the category median of 46
Market size
€13K/yr35K searches / yr
90-day growth
-82.6%search demand this quarter
Competition
77%top-5 click share · 13 brands · 15 sellers

Flapen Score

Beheizte Schreibtischunterlage against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Beheizte Schreibtischunterlage is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beheizte Schreibtischunterlage market on Amazon at a glance

Shoppers on Amazon Germany searched for Beheizte Schreibtischunterlage 35K times last year and spent an estimated €13K. The top 5 brands take 81% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -82.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €13K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-82.6%
Conversion, latest week
1.6%
Market size, estimated
€13Ka year
Top search term
beheizbare schreibtischunterlage10K searches a year

02 · Price

A sale here is worth €23.35.

Listings sell for €23.35 on average, from €11.72 to €45.84. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €23.35 that is €0 to €2K a year per listing.

Average price
€23.35inside the $15 to $100 sweet spot
Price range
€11.72–€45.84
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
2.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 70.6% of listings are out of stock. The average listing ranks #705 within Schreibtischzubehör & Ablage. It carries 1,883 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
93%
Out of stock, average day
70.6%
Average rank
#705in Schreibtischzubehör & Ablage
Average rating
4.19 starsAmazon Germany average 4.37 stars
Average reviews
1,883per listing
Listings tracked
14

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Beheizte Schreibtischunterlage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

13 falling

Sellers

15

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

16%

  • Brand 128%
  • Brand 226%
  • Brand 313%
  • Brand 49%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (7 brands, 16%)

Demand

Beheizte Schreibtischunterlage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26DecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 20.8× · 7 of 12 months tracked

Search terms

Top Beheizte Schreibtischunterlage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beheizbare schreibtischunterlage10K/yr
  • beheizte schreibtischunterlage11K/yr
  • beheizte tastatur4K/yr
  • heizmatte schreibtisch3K/yr
  • beheiztes mauspad4K/yr
  • beheizbare tastatur2K/yr

Reviews and returns

What reviews say buyers love and hate about Beheizte Schreibtischunterlage

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Büro-Benutzerfreundlichkeit”
20%of negative reviews mention “Qualität insgesamt”
2.3%of orders come back
“Keine gute Qualität”
A buyer, on “Qualität insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Beheizte Schreibtischunterlage questions

Answered from the same tracked data.