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Bastelunterlage

soft demand (-44.0% this quarter) — Bastelunterlage doesn't clear our bar today.

Flapen Score

43
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Ranks 789 of 1,305 Bürobedarf & Schreibwaren niches · −3 vs the category median of 46

Market size 15Growth 3Conversion 42Competition 70Returns 96Price range 62Avg price 56Brand share 60Review moat 41Quality gap 24
This niche Category average · 1,305 niches

Is Bastelunterlage profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bastelunterlage is a €59K/yr Amazon Germany market (140K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 43/100.

Bastelunterlage: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -44.0% over the last 90 days and 3.3% of searches end in a purchase.

€59K

revenue / yr

Units sold / yr6K
Search volume / yr-44.0%140K
Conversion rate3.3%
Avg price€12.66

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers21 · 49
Top-5 product click share43%
Open market31%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 37 products

Sponsored placement95%
New entrants (1y)10· 1 succeeded
Avg rating4.6★
Avg reviews2,388

Top Bastelunterlage products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€5K€7K€9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

49

Top-5 brand share

69%

Top 20: 99%

Top-5 click share

43%

Top 20: 84%

Open market

25%

  • Foepoge31%
  • Elan15%
  • SOSMAR10%
  • CRAFTUS7%
  • Miuzei7%
  • OfficeTree6%

Bastelunterlage demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume140KCVR3.3%Products37Brands21Top 5 Brands69%OOS Rate4.6%Rating4.6★Reviews2,388Avg BSR#44
5K4KPrime Day '24Spike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Top Bastelunterlage search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bastelunterlage56K/yr
  • bastelmatte28K/yr
  • bastelunterlage groß20K/yr
  • malunterlage für kinder groß9K/yr
  • malunterlage groß11K/yr
  • bastel unterlage8K/yr
  • zeichenunterlage8K/yr

What reviews say buyers love and hate about Bastelunterlage

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Qualität insgesamt21%

Absolute Kaufempfehlung zu diesem Preis und bei dieser Qualität

Preis-Leistungs-Verhältnis9%

Für den Preis voll ok

beworben Vs Tatsächliches Produkt9%

Wie erwartet gut

Einfache Reinigung9%

Robust und leicht zu reinigen

Gesamtgröße8%

Passt

What buyers complain about

52% of reviews
Geruch10%

Übelster Geruch

Dicke9%

Sehr dünn

Qualität insgesamt5%

Qualität nicht besonders gut

Haftung/Klebrigkeit5%

die Unterseite so extrem klebrig. Jeglicher Fussel, Haare etc. Bleiben kleben

Einfache Reinigung5%

Aber die Matten laden sich sehr schnell statisch auf und sind daher nicht ganz so einfach zu reinigen, da das Silikon dementsprechend haftet

Bastelunterlage return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
44%
2Dünn
12%
3Geruch
9%
4Haftung/Klebrigkeit
6%
5Materialqualität
4%

Common Bastelunterlage questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bastelunterlage 43/100 on Amazon Germany — Skip it. The niche generates €59K/yr across 37 tracked products. 1 of 10 products launched in the last 360 days are still selling. Search demand moved -44.0% over the last 90 days.
Search demand for Bastelunterlage on Amazon Germany peaks in Jan–Oct–Nov–Dec, where the busiest month runs 2.4× the quietest.