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Bastelunterlage

Fail

Demand is soft, at -44.0% this quarter, so Bastelunterlage is a Fail.

Flapen Score
43
43 / 100
Ranks 789 of 1,305 Bürobedarf & Schreibwaren niches · −3 vs the category median of 46
Market size
€59K/yr140K searches / yr
90-day growth
-44.0%search demand this quarter
Competition
43%top-5 click share · 21 brands · 49 sellers

Flapen Score

Bastelunterlage against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Bastelunterlage is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bastelunterlage market on Amazon at a glance

Shoppers on Amazon Germany searched for Bastelunterlage 140K times last year and spent an estimated €59K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -44.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €59K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
-44.0%
Conversion, latest week
3.3%
Market size, estimated
€59Ka year
Peak month
November2.4× the quietest month
Top search term
bastelunterlage56K searches a year

02 · Price

A sale here is worth €12.66.

Listings sell for €12.66 on average, from €6.12 to €29.55. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €12.66 that is €1K to €3K a year per listing.

Average price
€12.66under the $15 to $100 sweet spot
Price range
€6.12–€29.55
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #44 within Scheren & Schneidemaschinen. It carries 2,388 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
4.6%
Average rank
#44in Scheren & Schneidemaschinen
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
2,388per listing
Listings tracked
37

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Bastelunterlage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

49

Top-5 brand share

69%

Top 20: 99%

Top-5 click share

43%

Top 20: 84%

Open market

25%

  • Brand 131%
  • Brand 215%
  • Brand 310%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Bastelunterlage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '24Spike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Bastelunterlage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bastelunterlage56K/yr
  • bastelmatte28K/yr
  • bastelunterlage groß20K/yr
  • malunterlage für kinder groß9K/yr
  • malunterlage groß11K/yr
  • bastel unterlage8K/yr
  • zeichenunterlage8K/yr

Reviews and returns

What reviews say buyers love and hate about Bastelunterlage

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
10%of negative reviews mention “Geruch”
0.8%of orders come back
“Übelster Geruch”
A buyer, on “Geruch”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bastelunterlage questions

Answered from the same tracked data.