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bastelunterlage

Skip it

Soft demand (-44.0% this quarter) — this niche doesn't clear our bar today.

Market size 15Growth 3Conversion 42Competition 70Returns 96Price range 62Avg price 56Brand share 60Review moat 41Quality gap 24

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Price range

Good€6.12–€29.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Avg price

Good€12.66

avg listing price — sweet spot $15–$100

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,387.97

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad€59K

€59K/yr · 140K searches

Growth

Bad-44.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, bastelunterlage is a €59K/yr Amazon Germany market (140K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

bastelunterlage market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
€63K–€76K
units × avg price
Conversion rate
3.3%
Avg BSR
#44
Page quality
0%
Prime
95%
Sponsored
95%
Out of stock
4.6%
Avg brand age
32 months
Avg seller age
189 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

49

Top-5 brand share

69%

Top 20: 99%

Top-5 click share

43%

Top 20: 84%

Open market

25%

  • Foepoge31%
  • Elan15%
  • SOSMAR10%
  • CRAFTUS7%
  • Miuzei7%
  • OfficeTree6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -44.0% search growth over the last 90 days.
5K4KPrime Day '24Spike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Top bastelunterlage search terms

  • bastelunterlage56K/yr
  • bastelmatte28K/yr
  • bastelunterlage groß20K/yr
  • malunterlage für kinder groß9K/yr
  • malunterlage groß11K/yr
  • bastel unterlage8K/yr
  • zeichenunterlage8K/yr
All search terms

Top bastelunterlage products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€2K8%€5K12%€7K16%€9K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about bastelunterlage

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt21%

“Absolute Kaufempfehlung zu diesem Preis und bei dieser Qualität”

Preis-Leistungs-Verhältnis9%

“Für den Preis voll ok”

beworben Vs Tatsächliches Produkt9%

“Wie erwartet gut”

Einfache Reinigung9%

“Robust und leicht zu reinigen”

Gesamtgröße8%

“Passt”

Benutzerfreundlichkeit5%

“Praktisch”

Stärke5%

“Das Material wirkt robust”

Materialqualität4%

“Das Material ist okay”

Haltbarkeit3%

“langlebige”

Design insgesamt2%

“überzeugt durch Qualität, Funktionalität und ein durchdachtes Design”

What buyers complain about

Geruch10%

“Übelster Geruch”

Dicke9%

“Sehr dünn”

Qualität insgesamt5%

“Qualität nicht besonders gut”

Haftung/Klebrigkeit5%

“die Unterseite so extrem klebrig. Jeglicher Fussel, Haare etc. Bleiben kleben”

Einfache Reinigung5%

“Aber die Matten laden sich sehr schnell statisch auf und sind daher nicht ganz so einfach zu reinigen, da das Silikon dementsprechend haftet”

Messung / Ablesegenauigkeit4%

“Cm Maße falsch in der Beschreibung”

Griff4%

“Leider ist die Unterseite nicht sonderlich rutschfest”

Gesamtgröße4%

“Beim Basteln kann eine din. a3 ziemlich klein ausfallen”

Materialqualität4%

“nicht steht hoch vom Material.”

Funktionalität insgesamt3%

“Hat leider nicht den erhofften Zweck als Untersetzer für die Haushaltsmülltonnen in der Küche gebracht”

Top return reasons

Gesamtgröße44%
Dünn12%
Geruch9%
Haftung/Klebrigkeit6%
Materialqualität4%
Qualität insgesamt4%
Farbe4%
Funktionalität insgesamt2%
beworben Vs Tatsächliches Produkt2%
Defekt Material/Teile2%

Common questions

Is bastelunterlage profitable to sell on Amazon Germany?
The niche generates €59K/yr across 37 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -44.0%. Flapen's verdict: Skip it (43/100).
How competitive is the bastelunterlage niche?
21 brands and 49 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in bastelunterlage?
Top complaints mined from reviews: Geruch, Dicke, Qualität insgesamt. The return rate is 0.8%.
When does demand for bastelunterlage peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the bastelunterlage niche?
Listings span €6.12–€29.55; the average listing price is €12.66 (sweet spot $15–$100). The average incumbent carries 2,388 reviews — the moat a new listing must climb.