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Barcode Scanner

Maybe

Products sell for $37.64 on average, inside the sweet spot. But demand is soft, at -20.5% this quarter, so Barcode Scanner is a Maybe.

Flapen Score
50
50 / 100
Top 28% of 1,305 Bürobedarf & Schreibwaren niches · +4 vs the category median of 46
Market size
€292K/yr185K searches / yr
90-day growth
-20.5%search demand this quarter
Competition
59%top-5 click share · 12 brands · 53 sellers

Flapen Score

Barcode Scanner against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Barcode Scanner is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barcode Scanner market on Amazon at a glance

Shoppers on Amazon Germany searched for Barcode Scanner 185K times last year and spent an estimated €292K. The top 5 brands take 88% of clicks. Demand peaks in Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €292K a year.

Searches, last 12 months
185K
Growth, 90 days vs prior 90
-20.5%
Conversion, latest week
4.2%
Market size, estimated
€292Ka year
Peak month
November1.5× the quietest month
Top search term
barcode scanner54K searches a year

02 · Price

A sale here is worth €37.64.

Listings sell for €37.64 on average, from €11.05 to €82.06. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €37.64 that is €9K to €19K a year per listing.

Average price
€37.64inside the $15 to $100 sweet spot
Price range
€11.05–€82.06
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€9K–€19K
Returns
3.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #52 within Büroelektronik. It carries 619 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#52in Büroelektronik
Average rating
4.24 starsAmazon Germany average 4.37 stars
Average reviews
619per listing
Listings tracked
26

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Barcode Scanner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

53

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

59%

Top 20: 93%

Open market

8%

  • Brand 132%
  • Brand 223%
  • Brand 319%
  • Brand 410%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (6 brands, 8%)

Demand

Barcode Scanner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Barcode Scanner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barcode scanner54K/yr
  • qr code scanner30K/yr
  • handscanner25K/yr
  • barcode scanner kabellos16K/yr
  • barcode-scanner11K/yr
  • barcode scanner bluetooth10K/yr
  • qr code scanner für pc6K/yr
  • handscanner kabellos5K/yr
  • barcode scanner usb4K/yr
  • qr code scanner wireless3K/yr

Reviews and returns

What reviews say buyers love and hate about Barcode Scanner

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Benutzerfreundlichkeit”
31%of negative reviews mention “Funktionalität insgesamt”
3.0%of orders come back
“Funktioniert nicht”
A buyer, on “Funktionalität insgesamt”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Barcode Scanner questions

Answered from the same tracked data.