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Avocado

Fail

Demand is soft, at -27.2% this quarter, so Avocado is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,305 Bürobedarf & Schreibwaren niches · +3 vs the category median of 46
Market size
€84K/yr142K searches / yr
90-day growth
-27.2%search demand this quarter
Competition
44%top-5 click share · 26 brands · 31 sellers

Flapen Score

Avocado against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Avocado is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Avocado market on Amazon at a glance

Shoppers on Amazon Germany searched for Avocado 142K times last year and spent an estimated €84K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €84K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-27.2%
Conversion, latest week
8.4%
Market size, estimated
€84Ka year
Peak month
December3.3× the quietest month
Top search term
avocado126K searches a year

02 · Price

A sale here is worth €7.03.

Listings sell for €7.03 on average, from €0.90 to €20.43. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €7.03 that is €2K to €4K a year per listing.

Average price
€7.03under the $15 to $100 sweet spot
Price range
€0.90–€20.43
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€2K–€4K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #411 within Schreib- & Korrekturbedarf. It carries 1,147 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
92%
Out of stock, average day
8.5%
Average rank
#411in Schreib- & Korrekturbedarf
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
1,147per listing
Listings tracked
38

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Avocado products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 falling

Sellers

31

Top-5 brand share

68%

Top 20: 96%

Top-5 click share

44%

Top 20: 81%

Open market

29%

  • Brand 128%
  • Brand 220%
  • Brand 312%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Avocado search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Avocado search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • avocado126K/yr
  • avocado geschenk9K/yr
  • avokado8K/yr

Reviews and returns

What reviews say buyers love and hate about Avocado

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Geschmack insgesamt”
13%of negative reviews mention “Qualität insgesamt”
0.4%of orders come back
“Müll”
A buyer, on “Qualität insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Avocado questions

Answered from the same tracked data.