avocado
Skip itSoft demand (-27.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,146.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€0.90–€20.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€84K€84K/yr · 142K searches
Avg price
Bad€7.03avg listing price — sweet spot $15–$100
Growth
Bad-27.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, avocado is a €84K/yr Amazon Germany market (142K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
avocado market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- €105K–€141K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #411
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 66%
- Out of stock
- 8.5%
- Avg brand age
- 38 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
31
Top-5 brand share
68%
Top 20: 96%
Top-5 click share
44%
Top 20: 81%
Open market
29%
- Generisch28%
- Dedoles20%
- EATME12%
- Mr. Wonderful4%
- tegut… Bio zum kleinen Preis4%
- tegut…3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Top avocado search terms
- avocado126K/yr
- avocado geschenk9K/yr
- avokado8K/yr
Top avocado products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Avocado angereift (1 Stk)
Generisch€1.504.3★71 rev

Avocado ready to eat 2er (2 piece)
EATME€3.324.2★24 rev

Avocado Hass essreif (1 Stk)
Generisch€2.484.7★64 rev

Dedoles Socken Unisex Damen Herren & Kinder Baumwolle viele lustige Designs 1 Paar Geschenk links rechts verschieden Farbe Orange Motiv Lustige Avocado Gr. 39-42
Dedoles€7.754.7★6,780 rev

Dedoles Sneaker Socken Low Cut Füßlinge Unisex Damen Herren Baumwolle lustiges Design Geschenk links rechts verschieden Farbe Grün Motiv Avocado-Liebe Knöchelsocken Gr. 35-38
Dedoles€5.434.7★6,781 rev
Newest
by launch date
Vitalem Frische Avocados 2 5 kg (812 Stück) | Cremige Avocadofrüchte | 100% natürlich & nachhaltig | Lokaler Anbau in Málaga | Ideal für Bowls Salate & Guacamole
Generisch€20.436 rev

DORAFIORA 3D Pop-Up Karte Avocado Lustige Geburtstagskarte Avocado-Paar mit Ballons & Geschenk | Witzige Pop Up Karte für Kinder & Erwachsene | inkl. Umschlag
DORAFIORA€4.921 rev

Bio Avocado Stück
Frisches Obst€2.59103 rev

Camptrip Positive Kartoffel Avocado Pocket Hug Avocado Kreative Puppe Mutmacher Geschenk Glücksbringer Prüfung Geschenk mit Positiver Energiekarte Motivationsgeschenke
Camptrip€5.7610 rev

Mr. Wonderful Radierbarer Stift für Lehrer Bo-Bo Avocado Rettet von der Glocke löschbare Tinte mit Nachricht für Lehrer Geschenk für Lehrer
Mr. Wonderful€1.61154 rev
Trending
90-day click momentum
Dedoles Sneaker Socken Low Cut Füßlinge Unisex Damen Herren Baumwolle lustiges Design Geschenk links rechts verschieden Farbe Grün Motiv Avocado-Liebe Knöchelsocken Gr. 35-38
Dedoles€5.434.7★

Dedoles Socken Unisex Damen Herren & Kinder Baumwolle viele lustige Designs 1 Paar Geschenk links rechts verschieden Farbe Orange Motiv Lustige Avocado Gr. 39-42
Dedoles€7.754.7★

Dedoles Boxershorts Herren Jungen Trunks Baumwolle Bunte lustige Designs
Dedoles€11.014.6★

Generic Avocado-Werkzeug multifunktionaler Avocado-Stampfer & Kernentferner grüner Kunststoffgriff mit Edelstahlklinge einfach zu bedienendes Küchenzubehör für Zuhause
Generic€0.904.1★

DORAFIORA 3D Pop-Up Karte Avocado Lustige Geburtstagskarte Avocado-Paar mit Ballons & Geschenk | Witzige Pop Up Karte für Kinder & Erwachsene | inkl. Umschlag
DORAFIORA€4.925.0★
What buyers say about avocado
What buyers praise and complain about, mined from review topics.What buyers love
“Richtig lecker”
“Warme Hände”
“Super Produkt”
“Supergewürz”
“Riecht gut”
“Wie angegeben,sehr lecker”
“Gut anzuwenden”
“Die Gewürzmischung ist optimal zusammengestellt als Topping für Avocados”
“Preis/Leistung super”
“Leckere Gewürzmischung”
What buyers complain about
“Müll”
“Geschmacklich nicht mein Ding”
“Kurze Akkulaufzeit”
“Die Avocado muss etwas größer sein”
“Gut nur überteuert 45 g secseuro”
“Salzgehalt zu hoch”
“Stift war nicht so gut”
“Leider nicht so wie auf den Fotos”
“Funktioniert, leider sind die geschnittenen Streifen zu dick”
“Gar nicht gut zu hart”
Top return reasons
Common questions
- Is avocado profitable to sell on Amazon Germany?
- The niche generates €84K/yr across 38 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the avocado niche?
- 26 brands and 31 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in avocado?
- Top complaints mined from reviews: Qualität insgesamt, Geschmack insgesamt, Akkulaufzeit. The return rate is 0.4%.
- When does demand for avocado peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the avocado niche?
- Listings span €0.90–€20.43; the average listing price is €7.03 (sweet spot $15–$100). The average incumbent carries 1,147 reviews — the moat a new listing must climb.