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Ausweishülle

Fail

Prices span $3.32–$13.48, mostly outside the sweet spot, so Ausweishülle is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,305 Bürobedarf & Schreibwaren niches · +3 vs the category median of 46
Market size
€253K/yr1.2M searches / yr
90-day growth
-9.7%search demand this quarter
Competition
42%top-5 click share · 24 brands · 44 sellers

Flapen Score

Ausweishülle against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Ausweishülle is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ausweishülle market on Amazon at a glance

Shoppers on Amazon Germany searched for Ausweishülle 1.2M times last year and spent an estimated €253K. The top 5 brands take 64% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €253K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
3.7%
Market size, estimated
€253Ka year
Peak month
September1.5× the quietest month
Top search term
ausweishülle260K searches a year

02 · Price

A sale here is worth €5.71.

Listings sell for €5.71 on average, from €3.32 to €13.48. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At €5.71 that is €3K to €4K a year per listing.

Average price
€5.71under the $15 to $100 sweet spot
Price range
€3.32–€13.48
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
500–750
Revenue per listing a year
€3K–€4K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #40 within Werksausweise, Namensschildchen & Zubehör. It carries 2,695 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#40in Werksausweise, Namensschildchen & Zubehör
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
2,695per listing
Listings tracked
38

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Ausweishülle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

44

Top-5 brand share

64%

Top 20: 96%

Top-5 click share

42%

Top 20: 79%

Open market

32%

  • Brand 129%
  • Brand 212%
  • Brand 311%
  • Brand 48%
  • Brand 55%
  • Brand 63%

Demand

Ausweishülle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Ausweishülle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ausweishülle260K/yr
  • kartenhülle184K/yr
  • ausweishalter148K/yr
  • ausweishülle mit band154K/yr
  • kartenhalter ausweis73K/yr
  • badge holder42K/yr
  • id card holder39K/yr
  • kartenhülle mit band40K/yr
  • dienstausweis hülle33K/yr
  • ausweishüllen30K/yr

Reviews and returns

What reviews say buyers love and hate about Ausweishülle

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
32%of negative reviews mention “Haltbarkeit”
0.6%of orders come back
“Nach 4 Monaten defekt”
A buyer, on “Haltbarkeit”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ausweishülle questions

Answered from the same tracked data.