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Ausweishülle

prices mostly outside the sweet spot ($3.32–$13.48) — Ausweishülle doesn't clear our bar today.

Flapen Score

49
Skip it

Top 32% of 1,305 Bürobedarf & Schreibwaren niches · +3 vs the category median of 46

Market size 47Growth 20Conversion 46Competition 71Returns 97Price range 0Avg price 16Brand share 68Review moat 38Quality gap 45
This niche Category average · 1,305 niches

Is Ausweishülle profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Ausweishülle is a €253K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 49/100.

Ausweishülle: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.7% over the last 90 days and 3.7% of searches end in a purchase.

€253K

revenue / yr

Units sold / yr60K
Search volume / yr-9.7%1.2M
Conversion rate3.7%
Avg price€5.71

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers24 · 44
Top-5 product click share42%
Open market36%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement95%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews2,695

Top Ausweishülle products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

€0€13K€25K€38K€51K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

44

Top-5 brand share

64%

Top 20: 96%

Top-5 click share

42%

Top 20: 79%

Open market

32%

  • WallTrust29%
  • Vicloon12%
  • Redamancy11%
  • Uniclife8%
  • Teskyer5%
  • BE-HOLD3%

Ausweishülle demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR3.7%Products38Brands24Top 5 Brands64%OOS Rate0.5%Rating4.5★Reviews2,695Avg BSR#40
30K20KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Ausweishülle search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ausweishülle260K/yr
  • kartenhülle184K/yr
  • ausweishalter148K/yr
  • ausweishülle mit band154K/yr
  • kartenhalter ausweis73K/yr
  • badge holder42K/yr
  • id card holder39K/yr
  • kartenhülle mit band40K/yr
  • dienstausweis hülle33K/yr
  • ausweishüllen30K/yr

What reviews say buyers love and hate about Ausweishülle

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Qualität insgesamt25%

Top quality

beworben Vs Tatsächliches Produkt17%

Produkt wie beschrieben

Stärke15%

Robust

Gesamtgröße11%

Passt

Preis-Leistungs-Verhältnis9%

Super um den Preis

What buyers complain about

83% of reviews
Haltbarkeit32%

Nach 4 Monaten defekt

Gesamtgröße14%

Hülle passt nicht gut

Qualität insgesamt13%

30% sind Schrott

Funktionalität insgesamt5%

Funktioniert nicht

Stärke4%

Beeindruckend brüchig

Ausweishülle return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
48%
2Qualität insgesamt
7%
3Funktionalität insgesamt
7%
4Materialqualität
4%
5Defekt Material/Teile
4%

Common Ausweishülle questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ausweishülle 49/100 on Amazon Germany — Skip it. The niche generates €253K/yr across 38 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -9.7% over the last 90 days.
Search demand for Ausweishülle on Amazon Germany is steady year-round — the busiest month runs 1.5× the quietest.