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Aquarellstifte

soft demand (-28.0% this quarter) — Aquarellstifte doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 617 of 1,305 Bürobedarf & Schreibwaren niches · on the category median

Market size 48Growth 11Conversion 49Competition 41Returns 96Price range 60Avg price 93Brand share 46Review moat 34Quality gap 28
This niche Category average · 1,305 niches

Is Aquarellstifte profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Aquarellstifte is a €264K/yr Amazon Germany market (308K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Aquarellstifte: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -28.0% over the last 90 days and 3.9% of searches end in a purchase.

€264K

revenue / yr

Units sold / yr15K
Search volume / yr-28.0%308K
Conversion rate3.9%
Avg price€22.10

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers15 · 120
Top-5 product click share61%
Open market23%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement78%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews3,117

Top Aquarellstifte products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

€0€11K€21K€32K€42K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

120

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

17%

  • Faber-Castell24%
  • Surcotto18%
  • Amteker15%
  • Zenacolor13%
  • STATIONERY ISLAND7%
  • Castle Art Supplies6%
  • Open — no brand owns it (9 brands, 17%)

Aquarellstifte demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume308KCVR3.9%Products23Brands15Top 5 Brands77%OOS Rate3.0%Rating4.6★Reviews3,117Avg BSR#292
13K8KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Top Aquarellstifte search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • aquarellstifte182K/yr
  • aquarell buntstifte23K/yr
  • faber castell aquarellstifte20K/yr
  • aquarell stifte13K/yr
  • aquarellstifte faber-castell12K/yr
  • aquarell stifte set6K/yr
  • watercolor pencils7K/yr
  • buntstifte wasservermalbar6K/yr
  • aquarellstifte set7K/yr
  • aquarellfarben stifte5K/yr

What reviews say buyers love and hate about Aquarellstifte

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Farbe35%

Erstklassige Farbqualität

Qualität insgesamt20%

Top Produkt

Stift/Bleistiftqualität14%

Aquarellstifte super

Preis-Leistungs-Verhältnis7%

Preis/Leistung super

Spaß/Unterhaltungserlebnis4%

Macht Spaß

What buyers complain about

78% of reviews
Qualität insgesamt20%

Der Wasser Stift ist Müll

Farbe17%

Blasse Farben

Funktionalität insgesamt8%

Übergänge gestalten unmöglich

Trocknungszeit8%

Schnell ausgetrocknet

Haltbarkeit6%

Bricht zu schnell

Aquarellstifte return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
18%
2Qualität insgesamt
12%
3Farbe
10%
4beworben Vs Tatsächliches Produkt
9%
5trocken/leerTinte
7%

Common Aquarellstifte questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Aquarellstifte 46/100 on Amazon Germany — Skip it. The niche generates €264K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -28.0% over the last 90 days.
Search demand for Aquarellstifte on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.7× the quietest.