Adressbuch
FailDemand is soft, at -39.6% this quarter, so Adressbuch is a Fail.
- Flapen Score
- 39 / 100Ranks 966 of 1,305 Bürobedarf & Schreibwaren niches · −7 vs the category median of 4639
- Market size
- €68K/yr274K searches / yr
- 90-day growth
- -39.6%search demand this quarter
- Competition
- 46%top-5 click share · 13 brands · 83 sellers
Flapen Score
Adressbuch against its category
The dotted line is the Bürobedarf & Schreibwaren average. Past it, Adressbuch is stronger. Inside it, weaker.
Market
The Adressbuch market on Amazon at a glance
Shoppers on Amazon Germany searched for Adressbuch 274K times last year and spent an estimated €68K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -39.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €68K a year.
- Searches, last 12 months
- 274K
- Growth, 90 days vs prior 90
- -39.6%
- Conversion, latest week
- 2.9%
- Market size, estimated
- €68Ka year
- Peak month
- December2.8× the quietest month
- Top search term
- adressbuch95K searches a year
02 · Price
A sale here is worth €8.77.
Listings sell for €8.77 on average, from €4.59 to €17.10. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €8.77 that is €877 to €2K a year per listing.
- Average price
- €8.77under the $15 to $100 sweet spot
- Price range
- €4.59–€17.10
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €877–€2K
- Returns
- 1.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #55 within Kalender, Planer & Organizer. It carries 843 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 85%
- Out of stock, average day
- 4.3%
- Average rank
- #55in Kalender, Planer & Organizer
- Average rating
- 4.55 starsAmazon Germany average 4.37 stars
- Average reviews
- 843per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Adressbuch products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Adressbuch mit farbenfrohen alphabetischen Registerkarten (21 3 x 14 8 cm) - Hardcover-Telefon- und Kontakt-Organizer mit Platz für wichtige Website-Passwörter und Softwarelizenzen
- Price
- €9.06
- Rating
- 4.8/5
- Reviews
- 1,450
- Age
- 1y ago

Herlitz 22376 Adressbuch A5 Rainbow wattierter Einband schwarz mit 24-teiligem Register A-Z Telefonbuch (Telefonbuch | Adressbuch)
- Price
- €8.67
- Rating
- 4.6/5
- Reviews
- 5,309
- Age
- 18y ago

paper&you Adressbuch A6+ mit Register A-Z und 120 g/m Premium-Papier Wild Flower Buch für Kontakte Geburtstage & Passwörter - nachhaltig & klimafreundlich
- Price
- €6.82
- Rating
- 4.7/5
- Reviews
- 121
- Age
- 2y ago

Adressbuch mit farbigen alphabetischen Registerkarten (21 3 x 14 5 cm) Hardcover-Kontaktorganizer für Website-Passwörter Telefon Softwarelizenzen und wichtige Informationen Premium-Grau
- Price
- €9.15
- Rating
- 4.5/5
- Reviews
- 106
- Age
- 1y ago

Herlitz 10791010 Adressbuch Classic Collection (A6)
- Price
- €8.86
- Rating
- 4.6/5
- Reviews
- 5,309
- Age
- 19y ago
Trending
estimated 90-day click momentum
Adressbuch mit farbenfrohen alphabetischen Registerkarten (21 3 x 14 8 cm) - Hardcover-Telefon- und Kontakt-Organizer mit Platz für wichtige Website-Passwörter und Softwarelizenzen
- Price
- €9.06
- Rating
- 4.8/5
- Reviews
- 1,450
- Age
- 1y ago

VELOFLEX 5158180 - Telefonringbuch DIN A5 Adressbuch Telefonbuch Weichfolie in Leder-Optik mit Register schwarz
- Price
- €14.43
- Rating
- 4.5/5
- Reviews
- 386
- Age
- 18y ago

Leuchtturm1917 330862 Adressbuch (A-Z Register Medium A5) schwarz
- Price
- €16.80
- Rating
- 4.5/5
- Reviews
- 473
- Age
- 17y ago

Telefonbuch Adressbuch ca. DIN A5 mit Messingecken grau
- Price
- €5.95
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 14y ago

paper&you Adressbuch A6+ mit Register A-Z und 120 g/m Premium-Papier Leuchtturm Buch für Kontakte Geburtstage & Passwörter - nachhaltig & klimafreundlich
- Price
- €6.79
- Rating
- 4.9/5
- Reviews
- 40
- Age
- 1y ago
Newest
by launch date
paper&you Adressbuch A6+ mit Register A-Z und 120 g/m Premium-Papier Leuchtturm Buch für Kontakte Geburtstage & Passwörter - nachhaltig & klimafreundlich
- Price
- €6.79
- Rating
- 4.9/5
- Reviews
- 40
- Age
- 1y ago

Adressbuch mit farbigen alphabetischen Registerkarten (21 3 x 14 5 cm) Hardcover-Kontaktorganizer für Website-Passwörter Telefon Softwarelizenzen und wichtige Informationen Premium-Grau
- Price
- €9.15
- Rating
- 4.5/5
- Reviews
- 106
- Age
- 1y ago

Adressbuch mit farbenfrohen alphabetischen Registerkarten (21 3 x 14 8 cm) - Hardcover-Telefon- und Kontakt-Organizer mit Platz für wichtige Website-Passwörter und Softwarelizenzen
- Price
- €9.06
- Rating
- 4.8/5
- Reviews
- 1,450
- Age
- 1y ago

Adressbuch mit farbenfrohen alphabetischen Registerkarten (21 3 x 14 8 cm) - Hardcover-Telefon- und Kontakt-Organizer mit Platz für wichtige Website-Passwörter und Softwarelizenzen
- Price
- €9.62
- Rating
- 4.8/5
- Reviews
- 1,450
- Age
- 1y ago

paper&you Adressbuch A6+ mit Register A-Z und 120 g/m Premium-Papier Wild Flower Buch für Kontakte Geburtstage & Passwörter - nachhaltig & klimafreundlich
- Price
- €6.82
- Rating
- 4.7/5
- Reviews
- 121
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
83
Est. top-5 brand share
77%
Top 20: 98%
Est. top-5 click share
46%
Top 20: 91%
Open market
19%
- ZXHQ25%
- Häfft23%
- Herlitz14%
- Stylex7%
- HwxBen7%
- Deepton4%
Demand
Adressbuch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Adressbuch search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- adressbuch95K/yr
- telefonbuch mit register a-z36K/yr
- telefonbuch33K/yr
- adressbuch klein23K/yr
- telefonregister19K/yr
- adressbuch a5 mit register a-z17K/yr
- adressbuch a610K/yr
- adressbuch a6 mit register a-z7K/yr
- telefonbuch klein8K/yr
- address book3K/yr
Reviews and returns
What reviews say buyers love and hate about Adressbuch
We read the reviews and the return reasons for every product selling here.
“Teuer”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Adressbuch questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









