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Adressaufkleber

Fail

Demand is soft, at -25.3% this quarter, so Adressaufkleber is a Fail.

Flapen Score
48
48 / 100
Top 38% of 1,305 Bürobedarf & Schreibwaren niches · +2 vs the category median of 46
Market size
€129K/yr256K searches / yr
90-day growth
-25.3%search demand this quarter
Competition
38%top-5 click share · 17 brands · 80 sellers

Flapen Score

Adressaufkleber against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Adressaufkleber is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adressaufkleber market on Amazon at a glance

Shoppers on Amazon Germany searched for Adressaufkleber 256K times last year and spent an estimated €129K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €129K a year.

Searches, last 12 months
256K
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
4.6%
Market size, estimated
€129Ka year
Peak month
December2.0× the quietest month
Top search term
avery zweckform etiketten57K searches a year

02 · Price

A sale here is worth €10.91.

Listings sell for €10.91 on average, from €4.32 to €24.82. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €10.91 that is €3K to €5K a year per listing.

Average price
€10.91under the $15 to $100 sweet spot
Price range
€4.32–€24.82
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
€3K–€5K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #301 within Etiketten, Register & Stempel. It carries 1,026 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
55%
Out of stock, average day
0.0%
Average rank
#301in Etiketten, Register & Stempel
Average rating
4.65 starsAmazon Germany average 4.37 stars
Average reviews
1,026per listing
Listings tracked
42

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Adressaufkleber products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

17 falling

Sellers

80

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

38%

Top 20: 79%

Open market

18%

  • Brand 144%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

Adressaufkleber search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Adressaufkleber search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • avery zweckform etiketten57K/yr
  • adressetiketten selbstklebend35K/yr
  • adressaufkleber66K/yr
  • adressaufkleber selbstklebend14K/yr
  • avery zweckform18K/yr
  • avery9K/yr
  • adressaufkleber personalisiert20K/yr
  • zweckform etiketten selbstklebend9K/yr
  • adressetiketten7K/yr
  • avery etiketten7K/yr

Reviews and returns

What reviews say buyers love and hate about Adressaufkleber

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Gesamtgröße”
0.4%of orders come back
“Die sechdzeilige Adresse, die such hier bestellt hatte, kommt leider zu klein heraus: Größe des Etiketts beachten”
A buyer, on “Gesamtgröße”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Adressaufkleber questions

Answered from the same tracked data.