a2 papier
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great233.45avg incumbent reviews — the moat a new listing must climb
Avg price
Good€14.19avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good€4.97–€28.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Market size
Bad€36K€36K/yr · 73K searches
According to Flapen's Amazon Germany niche tracking, a2 papier is a €36K/yr Amazon Germany market (73K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Sep–Nov. Verdict: Skip it — 46/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
a2 papier market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- €43K–€57K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #320
- Page quality
- 0%
- Prime
- 68%
- Sponsored
- 45%
- Out of stock
- 3.3%
- Avg brand age
- 57 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
54
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
26%
- Sigel28%
- ELES VIDA13%
- House of Card & Paper10%
- younikat8%
- Canson7%
- CREATIV DISCOUNT6%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -16.8% search growth over the last 90 days.Peak months: Sep, Nov · busiest ÷ quietest = 1.8×
Top a2 papier search terms
- a2 papier18K/yr
- din a2 papier15K/yr
- zeichenblock a211K/yr
- papier a26K/yr
- din a2 block5K/yr
- a2 block4K/yr
- din a23K/yr
- zeichenpapier a23K/yr
- a2 papier weiß3K/yr
- din a2 zeichenblock5K/yr
Top a2 papier products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SIGEL HO300 Weiße Papier-Schreibtischunterlage Malblock ca. DIN A2 - extra groß 30 Blatt 80 g Schreibunterlage aus nachhaltigem Papier
Sigel€6.034.4★379 rev
50 Stück - DIN A2 - WEISSER Bastelkarton 300g/m PREMIUM PAPIER Reinweiß - 42 × 59 4 cm - Unbedruckt für Fotografie Präsentationen Plakate Basteln Scrapbooking Karton - MADE IN GERMANY
ELES VIDA€25.634.6★61 rev
House of & Papier A2 160 gsm Karte Weiß (Packung 50 Blatt)
House of Card & Paper€18.774.6★706 rev
Blanko Schreibtischunterlage I DIN A2 I 40 Blatt I aus Papier zum Abreißen I Skizzenblock I zum Beschreiben und Bemalen I Zeichenblock I Papierunterlage I Bastelunterlage I FSC I XL-Malblock I dv194
younikat€12.034.5★555 rev
Hahnemühle Skizzenblock 190 kopfgeleimt hellweiß DIN A2 190g/m 50 Blatt
Hahnemühle€19.934.7★131 rev
Newest
by launch date
Tonkarton 180g/m DIN A2 10 Blatt (Weiß)
CREATIV DISCOUNT€4.973 rev
BRUNNEN Zeichenblock Vivendi DIN A2 10 Blatt 150g/m 2-seitig perforiert
CREATIV DISCOUNT€8.342 rev
Tonkarton/Farbkarton DIN A2 180 g/qm 20 Blatt in sortierten Farben
CREATIV DISCOUNT€12.5212 rev
BRUNNEN Zeichenblock Premium Vivendi A2 10 Blatt rot
BRUNNEN€10.7014 rev
SIGEL HO280 Weiße Papier-Schreibtischunterlage Malblock ca. DIN A2 - extra groß mit transparenter Schutzleiste 30 Blatt 80 g vegan Schreibunterlage aus nachhaltigem Papier
Sigel€11.4058 rev
Trending
90-day click momentumTonkarton 180g/m DIN A2 10 Blatt (Weiß)
CREATIV DISCOUNT€4.973.9★
folia 8820 - Zeichenkarton 250 g/m DIN A2 10 Blatt weiß - Zeichenpapier für vielfältige kreative Ideen
folia€9.714.4★
SIGEL HO280 Weiße Papier-Schreibtischunterlage Malblock ca. DIN A2 - extra groß mit transparenter Schutzleiste 30 Blatt 80 g vegan Schreibunterlage aus nachhaltigem Papier
Sigel€11.404.2★
Canson 204127410 1557 Zeichen-und Skizzenpapier A2 rein weiß
Canson€19.254.4★
perfect ideaz - 50 Blatt Tonkarton DIN-A2 10 Farben Made in Germany Blauer Engel zertifiziert
perfect ideaz€28.874.9★
What buyers say about a2 papier
What buyers praise and complain about, mined from review topics.What buyers love
“Beste Qualität”
“Papier super”
“Der Artikel erfüllt die Anforderungen”
“Preis/Leistung sehr gut”
“Einfach nützlich”
“Schmieren, Notieren, Stichwörter - genug Platz für schnelle Notizen am Schreibtisch”
“Passt”
“Material gut”
“Die Fläche ist riesig groß und den Kindern macht es Freude darauf zu malen, schreiben”
What buyers complain about
“Das täuscht”
“Kleiner Stapel”
“Pappe lose”
“Etwas teuer”
“Leider kann man die einzelnen, relativ dünnen Blätter nur sehr schwer voneinander lösen”
“Trotz aller Vorsicht ist etwa die Hälfte eingerissen”
“das echte Papier auf dem man malt ist kleiner als A2, weil im block die Ränder noch abgezogen werden müssen, da dort das Papier befestigt ist.”
“auch unten zusammenklebt”
Top return reasons
Common questions
- Is a2 papier profitable to sell on Amazon Germany?
- The niche generates €36K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the a2 papier niche?
- 15 brands and 54 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in a2 papier?
- Top complaints mined from reviews: beworben Vs Tatsächliches Produkt, Gesamtgröße, Papierqualität. The return rate is 0.4%.
- When does demand for a2 papier peak?
- Demand peaks in Sep–Nov; the busiest month runs 1.8× the quietest.
- What does it cost to enter the a2 papier niche?
- Listings span €4.97–€28.87; the average listing price is €14.19 (sweet spot $15–$100). The average incumbent carries 233 reviews — the moat a new listing must climb.