How competitive is the A2 Papier niche on Amazon Germany?

15 brands and 54 sellers compete in A2 Papier on Amazon Germany. The top 5 A2 Papier products take 60% of clicks and its top 5 brands hold 67% of demand.

What do buyers complain about in A2 Papier?

A2 Papier buyers on Amazon Germany complain most about beworben Vs Tatsächliches Produkt, Gesamtgröße, Papierqualität, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the A2 Papier niche?

A2 Papier sells for €14.19 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €4.97–€28.87. The average incumbent carries 233 reviews — the moat a new listing must climb.

A2 Papier

a small market ($36K/yr) — A2 Papier doesn't clear our bar today.

Flapen Score

Skip it

Ranks 617 of 1,305 Bürobedarf & Schreibwaren niches · on the category median

This niche Category average · 1,305 niches

Is A2 Papier profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, A2 Papier is a €36K/yr Amazon Germany market (73K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Sep–Nov. Verdict: Skip it — 46/100.

A2 Papier: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.8% over the last 90 days and 3.5% of searches end in a purchase.

€36K

revenue / yr

Units sold / yr4K

Search volume / yr-16.8%73K

Conversion rate3.5%

Avg price€14.19

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers15 · 54

Top-5 product click share60%

Open market33%

Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 22 products

Top A2 Papier products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

SIGEL HO300 Weiße Papier-Schreibtischunterlage Malblock ca. DIN A2 - extra groß 30 Blatt 80 g Schreibunterlage aus nachhaltigem Papier

Price: €6.03
Rating: 4.4/5
Reviews: 379
Age: 18y ago

50 Stück - DIN A2 - WEISSER Bastelkarton 300g/m PREMIUM PAPIER Reinweiß - 42 × 59 4 cm - Unbedruckt für Fotografie Präsentationen Plakate Basteln Scrapbooking Karton - MADE IN GERMANY

Price: €25.63
Rating: 4.6/5
Reviews: 61
Age: 5y ago

House of & Papier A2 160 gsm Karte Weiß (Packung 50 Blatt)

Price: €18.77
Rating: 4.6/5
Reviews: 706
Age: 9y ago

Blanko Schreibtischunterlage I DIN A2 I 40 Blatt I aus Papier zum Abreißen I Skizzenblock I zum Beschreiben und Bemalen I Zeichenblock I Papierunterlage I Bastelunterlage I FSC I XL-Malblock I dv194

Price: €12.03
Rating: 4.5/5
Reviews: 555
Age: 12y ago

Hahnemühle Skizzenblock 190 kopfgeleimt hellweiß DIN A2 190g/m 50 Blatt

Price: €19.93
Rating: 4.7/5
Reviews: 131
Age: 12y ago

Newest

by launch date

Tonkarton 180g/m DIN A2 10 Blatt (Weiß)

Price: €4.97
Rating: 3.9/5
Reviews: 3
Age: 2mo ago

BRUNNEN Zeichenblock Vivendi DIN A2 10 Blatt 150g/m 2-seitig perforiert

Price: €8.34
Rating: 4.5/5
Reviews: 2
Age: 8mo ago

Tonkarton/Farbkarton DIN A2 180 g/qm 20 Blatt in sortierten Farben

Price: €12.52
Rating: 4.2/5
Reviews: 12
Age: 1y ago

BRUNNEN Zeichenblock Premium Vivendi A2 10 Blatt rot

Price: €10.70
Rating: 3.9/5
Reviews: 14
Age: 1y ago

SIGEL HO280 Weiße Papier-Schreibtischunterlage Malblock ca. DIN A2 - extra groß mit transparenter Schutzleiste 30 Blatt 80 g vegan Schreibunterlage aus nachhaltigem Papier

Price: €11.40
Rating: 4.2/5
Reviews: 58
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

26%

Sigel28%
ELES VIDA13%
House of Card & Paper10%
younikat8%
Canson7%
CREATIV DISCOUNT6%

A2 Papier demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume73KCVR3.5%Products22Brands15Top 5 Brands67%OOS Rate3.3%Rating4.5★Reviews233Avg BSR#320

Peak months: Sep, Nov · busiest ÷ quietest = 1.8×

Top A2 Papier search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

a2 papier18K/yr -13.1%3.7% conv.
din a2 papier15K/yr -13.6%3.2% conv.
zeichenblock a211K/yr -34.6%3.9% conv.
papier a26K/yr -7.6%3.3% conv.
din a2 block5K/yr +10.7%3.4% conv.
a2 block4K/yr -22.8%3.8% conv.
din a23K/yr -18.7%3.3% conv.
zeichenpapier a23K/yr -25.2%3.6% conv.
a2 papier weiß3K/yr -9.1%6.5% conv.
din a2 zeichenblock5K/yr -35.5%3.7% conv.

What reviews say buyers love and hate about A2 Papier

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Qualität insgesamt32%

“Beste Qualität”

Papierqualität20%

“Papier super”

beworben Vs Tatsächliches Produkt13%

“Der Artikel erfüllt die Anforderungen”

Preis-Leistungs-Verhältnis10%

“Preis/Leistung sehr gut”

Benutzerfreundlichkeit6%

“Einfach nützlich”

What buyers complain about

79% of reviews

beworben Vs Tatsächliches Produkt19%

“Das täuscht”

Gesamtgröße13%

“Kleiner Stapel”

Papierqualität13%

“Pappe lose”

Preis-Leistungs-Verhältnis10%

“Etwas teuer”

Stärke6%

“Leider kann man die einzelnen, relativ dünnen Blätter nur sehr schwer voneinander lösen”

A2 Papier return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

47%

2Papierqualität

15%

3Defekt Material/Teile

4Farbe

5Qualität insgesamt

Common A2 Papier questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores A2 Papier 46/100 on Amazon Germany — Skip it. The niche generates €36K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -16.8% over the last 90 days.