Skip to content

A2 Papier

Fail

Shoppers spend an estimated $36K a year here, so A2 Papier is a Fail.

Flapen Score
46
46 / 100
Ranks 617 of 1,305 Bürobedarf & Schreibwaren niches · on the category median
Market size
€36K/yr73K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
60%top-5 click share · 15 brands · 54 sellers

Flapen Score

A2 Papier against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, A2 Papier is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A2 Papier market on Amazon at a glance

Shoppers on Amazon Germany searched for A2 Papier 73K times last year and spent an estimated €36K. The top 5 brands take 67% of clicks. Demand peaks in Sep–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €36K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
3.5%
Market size, estimated
€36Ka year
Peak month
November1.8× the quietest month
Top search term
a2 papier18K searches a year

02 · Price

A sale here is worth €14.19.

Listings sell for €14.19 on average, from €4.97 to €28.87. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €14.19 that is €1K to €4K a year per listing.

Average price
€14.19under the $15 to $100 sweet spot
Price range
€4.97–€28.87
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€1K–€4K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #320 within Schreibtischzubehör & Ablage. It carries 233 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
68%
Out of stock, average day
3.3%
Average rank
#320in Schreibtischzubehör & Ablage
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
233per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top A2 Papier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

54

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

26%

  • Brand 128%
  • Brand 213%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

A2 Papier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Nov · busiest ÷ quietest = 1.8×

Search terms

Top A2 Papier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • a2 papier18K/yr
  • din a2 papier15K/yr
  • zeichenblock a211K/yr
  • papier a26K/yr
  • din a2 block5K/yr
  • a2 block4K/yr
  • din a23K/yr
  • zeichenpapier a23K/yr
  • a2 papier weiß3K/yr
  • din a2 zeichenblock5K/yr

Reviews and returns

What reviews say buyers love and hate about A2 Papier

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “beworben Vs Tatsächliches Produkt”
0.4%of orders come back
“Das täuscht”
A buyer, on “beworben Vs Tatsächliches Produkt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common A2 Papier questions

Answered from the same tracked data.